Events and Field Marketing Manager

Who is DexCare?

DexCare optimizes time in healthcare, streamlining patient access, reducing waits, and enhancing overall experiences. Guided by our mission – Nobody waits for care – DexCare addresses tech gaps by aligning supply and demand to modernize healthcare infrastructures for an inclusive ecosystem. We are equally committed to our DEIB mission: Creating an inclusive workplace where diversity drives innovation, equity ensures fairness, and belonging strengthens collaboration, enabling everyone to thrive. 

What is DexCare?

DexCare, a digital care orchestration platform, streamlines care delivery logistics. It empowers healthcare systems to predict constraints and precisely schedule services, optimizecapacity, and cuts operational costs. Currently serving 57 million patients, including Kaiser Permanente and Providence, DexCare ushers in a new era of digital-care access, ensuring health systems can efficiently track and deliver every hour of capacity for consumer ease. 

For more information, visit www.dexcare.com or follow us on LinkedIn. 

DexCare is seeking an experienced and creative Events & Field Marketing Manager to lead our events strategy and execution for our high-growth healthcare SaaS business. This role will be responsible for planning, executing, and overseeing all aspects of DexCare’s participation in industry tradeshows, conferences, corporate events, and field marketing initiatives. This role is critical in creating impactful brand experiences, engaging prospects and customers, and driving demand generation through high-quality event marketing and field-based experiences. This position reports to the director of growth marketing. 

• Develop and execute the annual event and field marketing strategy, aligning with overall marketing and sales goals 
• Identify key industry tradeshows, conferences, and events where DexCare should participate 
• Collaborate with cross-functional teams (sales, product, marketing) to establish event and field marketing goals and objectives 
• Lead end-to-end event planning for both industry events and field marketing activities, including venue selection, contract negotiation, logistics, booth design, promotional materials, and on-site execution 
• Manage the planning and execution of corporate events such as customer summits, partner meetings, and internal conferences 
• Ensure all events and field marketing initiatives are delivered on time, within scope, and budget, while providing exceptional brand experiences 
• Manage event and field marketing budgets, ensuring all expenditures align with allocated resources 
• Track event performance metrics (lead generation, engagement, ROI) and provide post-event analysis to determine effectiveness and areas for improvement 
• Develop and maintain strong relationships with vendors, exhibitors, and event/field partners 
• Coordinate with internal stakeholders (marketing, sales, product) to ensure alignment on messaging and event/program goals 
• Ensure consistent brand messaging and visual identity at all tradeshows and events 
• Oversee the design and production of event collateral, promotional materials, and branded giveaways 
• Work closely with the sales and marketing teams to capture leads at events and ensure timely follow-up to maximize conversions into pipeline 
• Develop strategies to drive booth traffic, including pre-event promotions, email campaigns, and social media outreach 

• Bachelor’s degree in marketing, communications, or a related field 
• 5+ years of experience managing tradeshows, conferences, and corporate events, preferably in B2B industries 
• Strong project management skills with the ability to multitask and meet deadlines 
• Excellent organizational skills, attention to detail, and ability to work in a fast-paced environment 
• Exceptional communication and negotiation skills to manage vendors, contracts, and internal stakeholders 
• Experience with event management software and CRM platforms (e.g., Salesforce, HubSpot) 
• Ability to travel frequently to attend tradeshows and events (up to 30% travel required) 

• Experience in Enterprise B2B SaaS/Healthcare Technology/etc. 
• Familiarity with demand generation and lead nurturing techniques in event marketing 
• Creative thinking with an eye for impactful booth design and experiential marketing strategies 

DexCare is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. DexCare does not exclude people or treat them differently because of race, color, national origin, age, disability, or sex. DexCare provides reasonable accommodation to all applicants who require such accommodation to apply for the position or to perform the essential functions of the job.