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Showroom Manager - Boston

VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.


We’re excited to be looking for a seasoned Store Manager to join our growing team. You’ll be a trusted advisor in the customer journey and play an integral part in growing the in-person shopping experience at VRAI.


You'll be a great fit for this role if you thrive on building strong customer relationships and creating a memorable experience for life's special milestones while developing a team of jewelry sales specialists. You love selling, coaching, and diamonds that are created sustainably, are reasonably tech-savvy, and are excited to join a nimble team to in turn, help grow the VRAI brand.


Responsibilities
  • Execute all store operations: opening/closing, inventory, merchandising, staffing, and security
  • Drive performance through reporting, sales tracking, and collaboration with VRAI leadership on hiring, training, and team development
  • Lead by example in sales strategy: manage pipeline, nurture leads, close deals, and use clienteling to boost revenue
  • Deliver personalized diamond consultations and follow up to close sales, providing expert guidance on products and policies
  • Partner on marketing initiatives, product launches, in-store events, and influencer/press activations


Requirements
  • Diamond expertise required; Certified Gemologist preferred
  • 4+ years management in luxury retail; strong sales track record in high-volume settings
  • Tech-savvy: Shopify POS, CRM, GSuite, appointment scheduling, video conferencing
  • Self-motivated, organized, adaptable; thrives in dynamic start-up environments
  • Boston-based, weekend availability required


$85,000 - $95,000 a year

VRAI provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Additional Perks such as employee discounts are also available. 


Some plans may not be available pending global locations however other options may be presented.


VRAI  is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor under federal, state or local law.


This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.

Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.


To find out more about VRAI check out: 

vrai.com

facebook.com/vrai


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What You Should Know About Showroom Manager - Boston, Diamond Foundry

VRAI is seeking a seasoned Showroom Manager to lead our Boston location! As part of one of the fastest-growing digital-first direct-to-consumer brands, you'll be at the forefront of modernizing the diamond jewelry experience. Our mission revolves around providing sustainably created diamonds while fostering exceptional craftsmanship and innovation. In this role, you’ll become a trusted advisor for customers, ensuring that their in-person shopping experience is nothing short of memorable for life’s special milestones. If you thrive on building strong customer relationships and love the art of selling, coaching, and developing a team of jewelry sales specialists, then this position is perfect for you! Your responsibilities will include executing all store operations, driving team performance, managing sales strategies, and delivering personalized diamond consultations. You’ll work closely with our leadership team to develop marketing initiatives, product launches, and events that resonate with our community. To join us, you should have a solid background in luxury retail management, preferably with diamond expertise or as a Certified Gemologist. A tech-savvy nature and flexibility to operate in a dynamic start-up environment are essential. At VRAI, we believe in creating unforgettable experiences and a supportive atmosphere for both our customers and employees. So if you’re ready to make a mark in the world of sustainable luxury retail, apply today!

Frequently Asked Questions (FAQs) for Showroom Manager - Boston Role at Diamond Foundry
What are the key responsibilities of a Showroom Manager at VRAI?

As a Showroom Manager at VRAI, your primary responsibilities include overseeing all store operations such as opening/closing, inventory management, and staffing. You'll also be driving performance through sales tracking and reporting, leading by example in sales strategies, and delivering personalized diamond consultations to customers. Additionally, you'll collaborate with VRAI leadership on hiring and training, and engage in marketing initiatives and in-store events.

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What qualifications are required for a Showroom Manager position at VRAI?

To qualify as a Showroom Manager at VRAI, candidates should have at least 4 years of management experience in luxury retail, along with a strong sales track record in high-volume settings. While diamond expertise is a must, being a Certified Gemologist is preferred. Strong technological skills in tools like Shopify POS and CRM systems, along with adaptability and self-motivation, are essential for success in this dynamic role.

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How does VRAI support its employees in their positions as Showroom Managers?

VRAI offers a supportive work environment with various benefit programs for eligible employees, including health insurance, retirement savings plans, and life insurance. Additionally, employees enjoy perks like discounts on products and opportunities for personal and professional growth through training and mentorship. The company values diversity and is committed to providing an equal opportunity workplace.

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What is the expected salary for a Showroom Manager at VRAI in Boston?

The expected salary for a Showroom Manager at VRAI in Boston ranges from $85,000 to $95,000 annually. This competitive salary reflects the experience and value brought to the role, alongside the benefits and growth opportunities offered by the company.

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What is the work environment like for a Showroom Manager at VRAI?

The work environment for a Showroom Manager at VRAI is dynamic and collaborative. As part of a fast-growing brand passionate about sustainability and craftsmanship, you'll work in a supportive team that values innovation and customer engagement. This role requires being comfortable in a start-up setting, where adaptability and a proactive attitude are key to success.

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Common Interview Questions for Showroom Manager - Boston
How do you plan to drive sales as a Showroom Manager at VRAI?

To drive sales as a Showroom Manager at VRAI, I would implement effective sales strategies, foster a customer-centric mindset among the team, and utilize clienteling to personalize interactions. I would also focus on building strong relationships with customers to enhance their in-store experience and increase conversion rates.

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Can you describe your experience in managing a retail team?

In my previous roles, I successfully managed retail teams by fostering an inclusive environment, setting clear sales targets, and providing ongoing training and development. By leading by example, I encouraged my team to excel in customer service and sales performance, ultimately achieving heightened sales and customer satisfaction.

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What do you know about VRAI’s mission and values?

VRAI's mission revolves around modernizing diamond jewelry through a commitment to sustainability and innovation. The company focuses on crafting jewelry with sustainably created diamonds, promoting ethical practices, and delivering exceptional quality. I strongly align with these values and would be dedicated to representing them while managing the showroom.

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How would you handle an unhappy customer in the showroom?

Handling an unhappy customer involves actively listening to their concerns, empathizing with their experience, and finding a solution that addresses their needs. I would ensure they feel valued through attentive communication while working towards a resolution. Providing personalized services and demonstrating a genuine commitment to customer satisfaction is essential in turning a negative experience into a positive one.

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Why do you think sustainability is important in the luxury retail industry?

Sustainability in luxury retail is crucial as consumers are becoming increasingly aware of their purchasing impacts. Brands that prioritize sustainable practices not only contribute positively to the environment but also build trust among customers. As a Showroom Manager at VRAI, I would advocate for our sustainable approach and educate customers about the ethical benefits of our products.

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What strategies would you use to develop your team at VRAI?

I believe in mentorship and continuous learning as fundamental strategies for team development. I would facilitate regular training sessions on product knowledge, customer service excellence, and sales techniques. Encouraging open communication and providing constructive feedback also ensures team members can grow their skills and confidence in their roles.

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Describe a time you successfully improved operational efficiency in a retail setting.

In a previous role, I identified an opportunity to streamline the inventory management process by implementing new software that enhanced tracking and ordering. This change not only reduced stock discrepancies but also improved the team's ability to serve customers quickly, increasing overall sales efficiency and satisfaction.

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What methods do you prefer to use for sales tracking?

For sales tracking, I prefer using a combination of CRM systems and performance dashboards. This allows for real-time monitoring of sales metrics, pipeline management, and team performance. Regular review of this data helps in making informed decisions and optimizing sales strategies to drive results.

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How do you keep your team motivated during slow sales periods?

Keeping the team motivated during slow sales periods can be challenging. I focus on celebrating small wins and encouraging the team to engage in community outreach or training workshops to keep spirits high. Reinforcing the importance of relationship building with customers ensures that even during slower times, the team remains productive and ready for when sales pick up.

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What role does technology play in showroom management for you?

Technology plays a crucial role in showroom management as it enhances operational efficiency. Utilizing tools like POS systems, CRM platforms, and appointment scheduling applications allows for streamlined communication and better customer engagement. Embracing technology is essential for keeping up with consumer expectations and maximizing both sales and service quality.

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Just Diamond. No Mining.Our mission is to create the future of diamond. We value innovation, craftsmanship, simplicity, sustainability, and enabling technologies that make a difference.

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DATE POSTED
April 15, 2025

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