Stage - Product Strategy Analyst (x/f/m)

As a Stage - Product Strategy Analyst at Doctolib, your main responsibilities will include analyzing user needs and market trends, defining product positioning, collaborating on new feature launches, and developing marketing content that showcases the value of our products. You will also track performance metrics and work closely with various teams to ensure effective communication of our product offerings.

To qualify for the Stage - Product Strategy Analyst position at Doctolib, candidates should ideally have experience in product marketing or go-to-market strategies, a strong ability to create impactful content, and proficiency in Google Sheets and Google Slides. Being autonomous, structured, and fluent in French and English are also key attributes for success in this role.

The internship process for the Stage - Product Strategy Analyst role at Doctolib typically involves an initial HR call, followed by an operational interview, and a case study to demonstrate your analytical skills. This structured approach helps us find candidates who align with our values and who are passionate about improving healthcare.

Candidates should highlight skills such as analytical thinking, creativity in developing marketing content, strong communication abilities in both French and English, and experience in product marketing. Additionally, demonstrating a proactive and ambitious approach will resonate well during the selection process at Doctolib.

The work environment for the Stage - Product Strategy Analyst at Doctolib is dynamic and collaborative. We encourage teamwork across various departments, and you will have access to comprehensive onboarding and training sessions. Our culture values diversity and creates space for innovation, making it a great place to learn and grow.

When addressing your experience with product marketing strategies, focus on specific examples where you successfully contributed to market analysis, product positioning, and campaign execution. Highlight any tools you used, methodologies you followed, and the impact of those strategies on user engagement and sales.

In your response, emphasize how you would gather user feedback through surveys, interviews, and market research. Explain the importance of identifying user pain points and needs for shaping effective marketing strategies and product features.

Discuss the importance of regular communication, setting clear goals, and utilizing collaborative tools to keep everyone on the same page. Mention your ability to adapt your communication style based on the team you are interacting with to facilitate better collaboration.

Describe the key performance indicators (KPIs) you would track, such as user engagement, conversion rates, and revenue impact. Stress the importance of analyzing these metrics post-campaign to draw insights and apply them to future marketing efforts.

Detail a specific project where you researched your target audience and created content tailored to them, whether that was through video, email, or social media. Highlight how you measured the content's effectiveness and what results you achieved.

Demonstrate your knowledge of Doctolib's products by discussing their features and benefits that improve healthcare access. Mention how these products meet user needs and how effective marketing can drive their adoption.

Illustrate your organizational skills by discussing how you prioritize tasks based on urgency and impact. Mention tools or methodologies you use, such as task lists or project management software, to keep deadlines in check.

Your answer should reflect an understanding of Doctolib's mission to improve healthcare access. Share your personal motivations related to the healthcare field, along with your admiration for Doctolib's innovative approach and company culture.

Highlight your relevant skill set, experiences, and personal qualities that align with the job requirements. Make a connection between your passions and how they resonate with Doctolib’s objectives, emphasizing your eagerness to contribute to the team.

Express your ambition and desire to grow within the product marketing field. Describe how this internship at Doctolib aligns with your career aspirations and how you plan to leverage the skills learned during your time there for future opportunities.