Where compassion meets innovation and technology and our employees are family.

GENERAL PURPOSE OF JOB:

The Health Communications Specialist is responsible for performing a variety of complex communication strategies in support of the Member Services Department and Driscoll Health Plan (DHP). The purpose of the specialist is to develop organizational communication strategies and effectively communicate information related to Health and Wellness, Health Prevention, Medicaid Communication to the members and the community. The Communications Specialist will report to the Manager, Member Services and Outreach.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This job description is not intended to be all-inclusive; employees will perform other reasonably related business duties as assigned by the immediate supervisor and/or hospital administration as required.

General Duties:

• Maintains utmost level of confidentiality at all times.
• Adheres to Health Plan and Health System policies and procedures.
• Demonstrates business practices and personal actions that are ethical and adhere to corporate compliance and integrity guidelines. 
• Gathers and tracks data and other necessary information for preparing various reports and strategies in support of the Member Services and Outreach Department’s related functions.
• Assists with the execution of the Member Services and Outreach Department functional tasks to effect membership growth and retention.
• Develops messaging related to specific health-related information and Medicaid/CHIP updates.
• Ensures that projects are completed on time, with a high degree of quality, and that deliverables achieve the communication strategies of the department and organization.
• Performs other duties as requested.

Health Communications Specialist Duties:

As directed performs the following duties in support of the Member Services and Outreach Department Communication strategies that will include, but are not limited to:

Health Education and Other Material Development

• Must be up-to-date on Medicaid health related information and be able to articulate complicated health-related information to Members in a way that they will understand.
• Assists with the development of member communication for member materials and other collateral materials for DHP for STAR, CHIP and STAR Kids product lines.
• Based on the Chief Medical Officer and Medical Directors priorities, researches and identifies health issues and common illnesses to develop educational materials for DHP Members and the community.
• Develops and prepares health educational presentations for use by DHP staff, oriented toward DHP Members and the community.
• Ensures that all member material is culturally appropriate, written in plain language, is at the 6.0 reading level and is correctly translated. 
• Composes and types correspondence, reports and presentations when appropriate.

Development and Execution of Communication Strategies

• Assist the Director and Manager in identifying, developing and executing the communication strategies and health campaigns set forth by the Director of MSO Department.
• Conducts formative research and applies the findings to develop forms of communication strategies that educate the Members about various health and wellness issues that promote better health outcomes for Members.   
• Assists with the day to day content management activities by using project management tools to move content through the development and maintenance process.
• Conducts Geo Access Mapping to analyze and report Medicaid population trends and targets needed focus for the MSO Department to enhance Member education and membership growth.
• Conducts and manages audience research and program evaluation activities for health communication and Outreach activities.
• Manages and analyze qualitative and quantitative data.
• Will measure the return on investment of ongoing communication strategies that provides management with insight to which strategies are effective, need improvement or need to be eliminated.

Social Media

• Social Media platforms / technologies have the potential to fundamentally change health practices by influencing Member behavioral change.  The Specialist will be knowledgeable on how to utilize social media platforms to engage Members and potential Members in such a way as to maximize their participation in various social media platforms.
• Develop social media communication strategies and effectively implement and maintain the content and layouts for all Social Media platforms.
• Set up and optimize DHP’s website to increase the visibility of company’s social content. Work with other department Director’s to ensure all necessary information is made available for the general public and members. Develop website templates to ensure the content and information is adequately structured on the website.
• Will oversee the DHP Facebook by developing content in collaboration with the Medical Directors and other departments, managing all communication between members/potential members and will strategize new project plans to ensure the Facebook is effective. 
• Develop and implement a content editorial calendar to manage content and plan specific, timely campaigns.
• Will track, trend and analyze social media platform usage to determine areas for improvement.  

EDUCATION AND/OR EXPERIENCE:

• Bachelor's degree (B. A.) in Communications, Business, Marketing, Health Administration, or relevant field from four-year college or university; or two-three years related experience and/or training; or equivalent combination of education and experience.
• High level of proficiency in computer skills, including, but not limited to:  Microsoft applications (Word, Excel, Access, Power Point, Publisher), Adobe Photoshop, photo and video-editing software and other database skills etc.
• Experience in editing, development of materials, web design and content production is a plus.
• Must have experience in working within the various social media platforms, i.e. Facebook, Twitter, Instagram etc.
• Experience with clearly conveying information and ideas through a variety of media methods to individuals or groups in a manner that engages the audience and allows them to understand and retain the message.
• Excellent communication (oral and written) skills.

CERTIFICATE, LICENSES, REGISTRATIONS:

• Valid driver’s license and an appropriately insured and maintained automobile for use in work activities.