Corporate Communications Manager

As a Corporate Communications Manager at Elation Health, your key responsibilities will include developing and executing public relations strategies to bolster brand awareness, crafting engaging press materials, and managing media placements. You'll coordinate interviews and events, work with cross-functional teams, and analyze PR metrics to optimize campaigns, ensuring effective communication both internally and externally.

To qualify for the Corporate Communications Manager position at Elation Health, applicants should have at least 5 years of experience in public relations or event management, particularly within the tech industry. Strong writing and storytelling skills are essential, alongside excellent communication abilities and a proven track record in securing media coverage and managing successful campaigns.

Elation Health is committed to creating an inclusive workforce and values diversity in all forms. In the Corporate Communications Manager role, you will be part of a culture that embraces varied backgrounds and perspectives, which enhances our innovative approach to healthcare solutions and reinforces our mission of helping independent primary care thrive.

The Corporate Communications Manager at Elation Health will oversee a range of events, both virtual and in-person, including industry conferences, trade shows, and product launches. Your role will involve planning, organizing, and executing these events while ensuring they align with our brand's voice and mission to engage and inform our target audiences.

Essential skills for success as a Corporate Communications Manager at Elation Health include strong writing and verbal communication, strategic thinking, media relations expertise, and interpersonal skills. The ability to build and maintain relationships with various stakeholders, along with experience in event management, will also significantly contribute to your effectiveness in this role.

When developing a public relations strategy, I start by identifying the key messages and goals of the organization. I analyze the target audience and current industry trends to tailor my communications effectively. Additionally, I collaborate with cross-functional teams to ensure alignment with broader marketing strategies, leveraging insights from various departments to create a cohesive approach.

Absolutely! In my previous role, I led a PR campaign that focused on launching a new product feature. I crafted a compelling narrative that highlighted its benefits, produced engaging press materials, and pitched major media outlets. The result was extensive media coverage and a substantial increase in user engagement, surpassing our initial targets significantly.

I typically use media monitoring tools like Meltwater and Cision to track coverage across various platforms. These tools allow me to analyze the sentiment of the coverage and measure how effectively our messaging is resonating. Additionally, I leverage social media analytics to gauge audience engagement and refine future campaigns.

In a PR crisis, my first step is to gather all relevant information to assess the situation. I prioritize transparent communication both internally and externally, providing timely updates to stakeholders. Collaborating closely with senior leadership, I create a crisis communication plan that addresses the issue, outlines our response, and aims to restore trust and credibility with the audience.

My experience in event management spans both virtual and in-person experiences. I ensure success by clearly defining objectives for each event, building a detailed timeline, and coordinating with all team members involved. I also pay attention to attendee engagement strategies and collect feedback post-event to measure success and identify areas for improvement in future planning.

To promote events effectively, I utilize a multi-channel approach, combining social media, email marketing, and collaborations with industry influencers. Crafting captivating content that highlights the event's value is key, along with actively engaging with our audience before, during, and after the event on various platforms to foster community and discussion.

To stay updated with industry trends, I follow leading publications, participate in webinars, and attend industry conferences. Networking with fellow professionals also allows me to exchange insights and best practices. Keeping a pulse on emerging technologies and communication channels helps me adapt our strategies to remain competitive.

Storytelling is at the heart of effective public relations. It allows us to connect emotionally with our audience, making messages more relatable and memorable. By weaving data and facts into compelling narratives, we can effectively engage stakeholders and communicate our brand’s mission and values in a way that resonates and inspires action.

Certainly! I once developed a unique angle for a product launch that addressed a current industry challenge. I created a press release around this narrative and proactively pitched it to journalists known for covering healthcare technology. This resulted in coverage in several high-profile publications, significantly enhancing our brand visibility.

Building relationships with media contacts requires a genuine approach. I focus on understanding their interests and ensuring I provide them with valuable information and insights. Regular follow-ups, sharing relevant content, and offering exclusives or early access to news can help foster these relationships over time and position our company as a trusted source.