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Digital Producer

Start your game...

Entain Australia & New Zealand are fearlessly revolutionising the sports, racing and wagering industry. We are committed to delivering exceptional and unforgettable customer experiences, fuelled by creativity, innovation, and a strong connection between our audience and industry. While we all love the thrill of live TV, we're equally committed to offering online solutions for those who miss their moment. Our Digital Media team is dedicated to finding the best moments and sharing these across convenient digital channels and social media, ensuring our audiences stay engaged, wherever they are.

We're now looking for a Digital Producer to drive compelling content across websites and social media to enhance audience engagement and strengthen brand connection. You'll excel at creating and refining content for various digital formats, while bringing creative ideas to the table and collaborating with the team to bring them to life. You’ll be immersed in two of our key brands: Trackside, New Zealand’s beloved historic racing brand, and Sport Nation, the Kiwi voice of sport.

We’re excited to hear from driven, passionate individuals eager to learn and grow within a dynamic team. Whether you're a recent graduate or looking to advance your media career, this is a fantastic opportunity to expand your knowledge and expertise. Make your mark and gain recognition for your innovative impact on this thrilling industry.

Where and how you can work...

We have offices expanding across multiple locations in New Zealand and Australia. This is a full time role based in our Auckland office.

We value a flexible work environment and while there will be opportunities to work remotely, this type of role is mostly based in the office or on location. You’ll need to thrive in a dynamic environment and be flexible across the week including weekdays, weekends, and some possible early mornings or late nights.

Your day-to-day...

  • Identify great on-air content every day, then repurpose and distribute it onto a variety of digital platforms.
  • Build brand awareness, drive user engagement, and increase social media following.
  • Design and execute original video, news, and infographics content, based on New Zealand racing and sports news, opinion and analysis. 
  • Produce online articles for Trackside, videos for social media platforms, and quote graphics for Instagram, Facebook and more.
  • Support our broadcast teams whether they be on-site at race venues, in stadium, or back at base, capturing great content of all forms for digital distribution.
  • Stay up-to-date with the latest industry trends, emerging platforms, and best practices in social media.

You're a match if you have…

  • A university qualification (or equivalent experience) in a journalism and/or communications field.
  • Confidently writes desirable content across websites and social media platforms.
  • Self-motivated and passionate, with the drive to work autonomously to meet deadlines.
  • Ambition to develop graphic design skills with the ability to use Photoshop for making infographics and social tiles.
  • Videography skills, or eagerness to learn, for video content creation across Facebook, Instagram, Tiktok, and YouTube.
  • Flexibility to work days, nights, and weekends as needed for event coverage.

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. We're excited to be working alongside our other key NZ brands including Sport Nation, Trackside, and our brand new wagering brand betcha.

Entain Lifestyle...

  • Paid Medical Insurance: Get covered with Southern Cross medical insurance for you and your family!
  • Dedicated Training Plans: Power up your professional growth with our exclusive training programs.
  • Birthday Bonus: Take a breather on your special day, courtesy of us. It's your day to shine!
  • Be You: Express yourself! We celebrate your unique individuality, creating a supportive and inclusive work atmosphere.
  • Office Fun: Our Auckland and Wellington offices are game-ready with a pool table, dartboard, and sports on TV. Work's never been this fun!
  • Social Butterflies Welcome, join our clubs and dive into exciting activities regularly!

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.

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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Digital Producer, Entain

Start your game with Entain Australia & New Zealand as a Digital Producer! Positioned at the forefront of an exciting revolution in the sports, racing, and wagering industry, you'll be part of a passionate team dedicated to enhancing unforgettable customer experiences. In this role, you will handle the creation and distribution of captivating content across various digital platforms and social media, ensuring our audiences stay engaged with our key brands—Trackside and Sport Nation. Your expertise in refining content for diverse digital formats will be pivotal in driving audience engagement and building a strong brand connection. You'll thrive in a dynamic environment, identifying the best on-air content daily and transforming that into engaging online articles, videos, and infographics. As a Digital Producer, you’ll gain recognition for your innovative contributions and be immersed in a culture that values flexibility, creativity, and growth. If you're a self-motivated individual with a keen interest in journalism and media, a passion for storytelling, and an ambition to refine your graphic design and videography skills, we want to hear from you! Join us in our Auckland office and enjoy a supportive work environment where you can learn and thrive while making your mark in the thrilling world of sports entertainment.

Frequently Asked Questions (FAQs) for Digital Producer Role at Entain
What are the main responsibilities of a Digital Producer at Entain Australia & New Zealand?

As a Digital Producer at Entain Australia & New Zealand, you'll be responsible for creating and distributing engaging digital content across various platforms. This involves identifying great on-air moments, repurposing them for maximum audience engagement, and executing original media in formats like articles, videos, and infographics. You’ll play a critical role in supporting our broadcast teams and staying updated on industry trends to help maintain a strong digital presence.

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What qualifications do I need to become a Digital Producer at Entain Australia & New Zealand?

To qualify for the Digital Producer role at Entain Australia & New Zealand, you'll need a university qualification or equivalent experience in journalism and/or communications. Strong writing skills across digital and social media platforms are essential, along with a desire to enhance your graphic design and video content creation skills. Enthusiasm for learning is key, especially regarding videography for platforms like Facebook, Instagram, and TikTok.

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What kind of work environment can I expect as a Digital Producer at Entain Australia & New Zealand?

At Entain Australia & New Zealand, you'll experience a vibrant and supportive work environment. Our Auckland office is designed for collaboration and fun, complete with recreational activities like a pool table and dartboard. We value flexibility, allowing opportunities to work remotely, although much of your time will be spent collaborating in the office. You'll thrive amid a diverse team that celebrates individuality and inclusivity.

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What are the growth opportunities for a Digital Producer at Entain Australia & New Zealand?

Entain Australia & New Zealand is committed to your professional development as a Digital Producer. Our dedicated training plans are designed to enhance your skills and promote career growth. You will have the opportunity to learn from experienced professionals in the field, participate in various media projects, and potentially move into more advanced roles within the organization as you gain experience and expertise.

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What personal attributes are essential for a successful Digital Producer at Entain Australia & New Zealand?

A successful Digital Producer at Entain Australia & New Zealand should be self-motivated, passionate, and adaptable. The ability to work independently while meeting strict deadlines is crucial. Additionally, having strong communication skills, a creative mindset, and a willingness to thrive in a fast-paced environment will greatly contribute to your success in this role.

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Common Interview Questions for Digital Producer
Can you describe your experience with digital content creation as a Digital Producer?

Highlight specific projects you've worked on, detailing the platforms used, the types of content created, and the audience engagement achieved. Discuss the strategies you implemented to optimize content for various audiences and platforms.

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How do you stay updated with the latest trends in digital media?

Share the sources you rely on, such as industry blogs, podcasts, or news sites. Emphasize your commitment to continuous learning and mention any relevant courses or workshops you have attended.

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What tools or software do you use for video editing and graphic design?

List specific software such as Adobe Premiere Pro, Final Cut Pro for video editing, or Photoshop and Canva for graphic design. Provide examples of how you've used these tools in previous projects.

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Describe a time when you had to work under pressure to meet a deadline. How did you manage that?

Use the STAR method to frame your answer. Describe the situation, the task at hand, the actions taken, and the end results. Stress your ability to prioritize tasks and maintain high-quality work under pressure.

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How do you measure the success of your digital content?

Discuss key performance indicators (KPIs) such as engagement rates, shares, and comments. Explain how you use analytics tools to assess content performance and adjust strategies accordingly.

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Can you provide an example of a successful social media campaign you've executed?

Detail the goals of the campaign, the strategy you employed, the metrics used to measure success, and key insights gained. Highlight any creative elements that made the campaign particularly effective.

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What strategies do you use to ensure a brand's voice is consistent across all platforms?

Talk about the importance of crafting detailed brand guidelines and how you implement them. Emphasize collaboration with team members to ensure a unified voice in all content.

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How do you approach collaboration with other departments or teams as a Digital Producer?

Describe your experience working collaboratively with various teams, such as broadcast, marketing, and sales. Highlight your communication strategies and how you've resolved conflicts or achieved mutual goals.

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How would you handle critical feedback from a supervisor on your content?

Express your willingness to accept feedback and your belief in using it as a growth opportunity. Share examples of how you've taken constructive criticism and used it to improve your work.

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What excites you about the Digital Producer role at Entain Australia & New Zealand?

Share your enthusiasm for the sports and wagering industry, as well as your alignment with Entain's mission. Discuss how the role aligns with your professional growth goals and your excitement about contributing to innovative digital media strategies.

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Full-time, hybrid
DATE POSTED
March 19, 2025

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