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Senior UI/UX Designer

Company Introduction

Erth.AI is an AI gaming startup building infinite AI sandboxes to make and play 3D experiences. We envision a platform that empowers anyone to be a creator, express themselves, and own what they create. Founded by seasoned industry veterans and serial entrepreneurs with expertise from Zynga, Facebook, and Microsoft, we are at the forefront of innovation. While our core team is primarily based in San Francisco and New York City, we welcome qualified hybrid candidates from the San Francisco Bay Area who thrive in a collaborative and dynamic environment.

Senior UI/UX Designer

We are seeking a Senior UI/UX Designer who can seamlessly blend user experience expertise with strategic product vision. This role is perfect for a creative problem-solver with a strong sense of visual storytelling and art direction, capable of both hands-on execution and high-level design strategy. You’ll help shape the aesthetic identity and usability of products at the intersection of Generative AI, social, and gaming.

Responsibilities

  • Own the end-to-end UI/UX design process, from wireframes to polished visuals, ensuring a seamless and engaging user experience.

  • Collaborate closely with product managers, engineers, and artists to align user experience with core gameplay and business goals.

  • Establish and evolve the visual identity and design language of our products, ensuring a cohesive and compelling aesthetic.

  • Develop interactive prototypes and user flows to test and refine usability, gathering feedback from internal teams and users.

  • Work with AI-driven design tools to explore new workflows, automation techniques, and creative possibilities.

  • Guide art direction for UI elements, including icons, HUDs, menus, and in-game overlays.

Qualifications & Requirements

  • 6+ years of experience in UI/UX design in gaming.

  • Strong portfolio demonstrating expertise in UI/UX, visual storytelling, and interaction design.

  • Proficiency with Figma, Sketch, Adobe Creative Suite, and prototyping tools.

  • Experience designing for free-to-play games, understanding player behavior and engagement loops.

  • Passionate about user-generated content (UGC) and open-world sandbox experiences, with a strong understanding of player creativity and emergent gameplay.

  • Ability to balance aesthetics with functionality, creating intuitive and visually appealing user interfaces.

  • Excellent communication and collaboration skills, able to articulate design decisions to cross-functional teams.

Nice to Have

  • Strong art direction skills with an eye for composition, color, and typography.

  • Familiarity with AI-driven design tools and procedural content generation.

  • Experience working on social or creator-driven platforms.

  • Basic knowledge of game engines (Unity, Unreal) and implementation of UI assets.

Other Information:

Successful candidates for this position can expect a competitive salary within the range of $120,000 to $170,000, commensurate with experience and qualifications. In addition to a competitive salary structure, we offer a comprehensive benefits package, including health, dental, and vision coverage.

Employees will have the opportunity to participate in the CalSavers retirement program, contributing to their long-term financial well-being. Additionally, our organization recognizes the importance of work-life balance and provides generous perks such as unlimited Paid Time Off (PTO), ensuring our team members can recharge and maintain a healthy work-life equilibrium.

Please note that this role will require occasional in-office work in the San Francisco/Bay Area. We believe in fostering collaboration and connection among our team members, and periodic in-person engagement contributes to the overall success of our projects. We appreciate your understanding and flexibility in this regard. Join us in our journey to create a fulfilling and rewarding professional experience.

Average salary estimate

$145000 / YEARLY (est.)
min
max
$120000K
$170000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior UI/UX Designer, Erth.AI

At Erth.AI, we're not just about AI gaming; we're about revolutionizing the way people create and experience 3D worlds. Our team is currently on the lookout for a talented Senior UI/UX Designer who will play a pivotal role in crafting unforgettable user experiences. Based in the vibrant city of San Francisco, you’ll be at the heart of a creative and collaborative environment. In this role, you will own the entire UI/UX design process, from conceptual wireframes to polished visual elements. Your creative prowess will help shape the identity of our products that blend generative AI, social interactions, and gaming dynamics. If you have a knack for visual storytelling and the ability to think strategically about user experience, this is the perfect opportunity for you. You will collaborate closely with product managers, engineers, and artists, ensuring that our design language aligns with core gameplay and resonates with our users. With your experience in gaming UI/UX design, your portfolio will reflect your skills in creating intuitive and visually compelling interfaces that engage players. We invite you to bring your passion for user-generated content and open-world experiences to our innovative team at Erth.AI, shaping the future of creative gaming for everyone.

Frequently Asked Questions (FAQs) for Senior UI/UX Designer Role at Erth.AI
What responsibilities does the Senior UI/UX Designer at Erth.AI have?

The Senior UI/UX Designer at Erth.AI is responsible for owning the end-to-end design process, from wireframes to finished visuals. This includes collaborating with teams to ensure a cohesive user experience, developing interactive prototypes, and guiding art direction for various UI elements like menus and in-game overlays. You'll play a key role in shaping the final product, making sure that the user experience meets both gameplay and business goals.

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What qualifications are required for the Senior UI/UX Designer position at Erth.AI?

Candidates should have 6+ years of experience in UI/UX design, particularly in gaming. A strong portfolio showcasing expertise in UI/UX, visual storytelling, and interaction design is essential. Proficiency in tools such as Figma, Sketch, and Adobe Creative Suite is expected, along with a passion for free-to-play games and user-generated content.

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What sort of design tools does a Senior UI/UX Designer at Erth.AI need to be familiar with?

A Senior UI/UX Designer at Erth.AI should be proficient with Figma, Sketch, Adobe Creative Suite, and various prototyping tools. Familiarity with AI-driven design tools and procedural content generation will also be beneficial as we explore innovative workflows to enhance our design processes.

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What benefits does Erth.AI offer to Senior UI/UX Designers?

At Erth.AI, we offer a competitive salary ranging from $120,000 to $170,000, reflective of experience and qualifications. In addition, we provide a comprehensive benefits package including health, dental, and vision coverage, along with participation in the CalSavers retirement program. Generous perks like unlimited Paid Time Off (PTO) promote a healthy work-life balance, which we value greatly.

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Is occasional in-office work required for the Senior UI/UX Designer at Erth.AI?

Yes, the Senior UI/UX Designer role requires occasional in-office work in the San Francisco/Bay Area. This in-person collaboration helps foster connection and creativity, contributing to the overall success of our projects.

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Common Interview Questions for Senior UI/UX Designer
Can you describe your design process as a Senior UI/UX Designer?

My design process typically begins with user research to understand the needs and behaviors of our target audience. I then develop wireframes and prototypes, ensuring that I incorporate feedback from both users and cross-functional teams. This iterative process continues until the final product meets both user needs and business goals.

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What is your experience with design tools relevant to gaming UI/UX?

I have extensive experience using Figma, Sketch, and Adobe Creative Suite, which I've utilized to create engaging and user-friendly interfaces in various gaming projects. I'm also continuously exploring AI-driven tools to enhance design workflows and improve efficiency.

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How do you prioritize user experience in your designs?

I prioritize user experience by continuously gathering feedback throughout the design process and integrating user testing early on. This helps in identifying any pain points and ensuring that the final design is intuitive and enjoyable for users.

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How do you handle feedback from team members during the design phase?

I embrace feedback as an essential part of the design process. I typically conduct review sessions where I present my designs to the team, gather insights, and incorporate valuable suggestions. Open communication enables us to create a refined final product.

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Can you provide an example of a successful project you've led as a UI/UX Designer?

Certainly! I led the redesign of a mobile game’s interface, which improved user engagement and retention rates significantly. By conducting thorough user testing and iterating on designs, we were able to simplify navigation and enhance the overall user experience.

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What role does collaboration play in your design process?

Collaboration is crucial to my design process. Working closely with product managers, engineers, and artists ensures that we align on objectives and integrate various perspectives, resulting in a more holistic and well-rounded user experience.

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How do you stay updated with the latest trends in UI/UX design?

I stay updated by following design blogs, attending workshops, and participating in community events. Networking with fellow designers also helps me stay informed about emerging trends and best practices in UI/UX design.

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What is your approach to designing for accessibility?

My approach to accessibility includes considering diverse user needs from the outset. I ensure that my designs meet accessibility standards, incorporating features such as customizable font sizes and color contrasts to create inclusive experiences.

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How do you balance aesthetics with functionality in your designs?

I believe aesthetics should enhance functionality, not detract from it. In my designs, I always look for ways to ensure that visual appeal complements intuitive navigation and usability, creating engaging experiences that are also easy to use.

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What makes you passionate about working in the gaming industry as a UI/UX Designer?

I’m passionate about the gaming industry because it merges creativity with technology in exciting ways. The potential to create engaging user experiences that inspire creativity and foster connections among players is what drives my enthusiasm for UI/UX design in this field.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 28, 2025

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