Merchant, Women's Apparel

As the Merchant for Women's Apparel at Everlane, you will be responsible for developing product category strategies that stimulate profitable growth, leading assortment plans, orchestrating launch strategies, and setting pricing. You'll collaborate with design, production, planning, and marketing teams to implement product strategies effectively, all while being the data-driven stakeholder that synthesizes information from multiple sources to understand business performance.

To thrive as a Merchant, Women's Apparel at Everlane, you will need a minimum of 3 years of merchandising experience specifically in women’s apparel. A solid grasp of the marketplace, consumer preferences, and trends is crucial, along with knowledge in product development, financials, and production processes. Ultimately, strong leadership and effective communication skills are essential for successful collaboration with cross-functional teams.

The Merchant, Women's Apparel position at Everlane is a full-time hybrid role, requiring you to be present at our San Francisco office on Tuesdays, Wednesdays, and Thursdays. While remote work may be permitted outside of these core days, candidates should be prepared for an in-person collaboration environment that fosters team spirit and creativity.

The compensation range for the Merchant, Women's Apparel role at Everlane is set between $74,000 and $100,000. This range reflects considerations such as your background, experience, and the cost of living in San Francisco. The actual pay may vary depending on individual qualifications and geographic considerations.

Everlane prides itself on cultivating a culture that revolves around ethical fashion, collaboration, and a relentless pursuit of innovation. As a Merchant, Women's Apparel, you'll be surrounded by motivated individuals who share a passion for creating meaningful products while embracing sustainability. Here, your ideas will matter, and you'll have the opportunity to work closely with diverse teams that prioritize growth and positive social impact.

To develop a compelling product category strategy, begin by researching market trends and consumer behavior. Analyze historical sales data and current fashion trends to identify opportunities for growth. Engage in cross-functional discussions to align on the vision before formulating a strategy that encompasses assortment, pricing, and launch planning.

Assortment planning is key to meeting customer needs and driving sales. In my experience, I assess customer feedback, sales patterns, and seasonal trends to create a balanced mix of core and seasonal items. Collaborating with design and production teams ensures that my assortment aligns with brand vision while remaining economically viable.

I utilize a combination of quantitative and qualitative metrics to track performance. Sales reports, inventory turnover, and consumer feedback are vital to evaluating how products are resonating in the market. I also monitor social media and trend platforms to stay ahead of shifts in consumer interest and adjust strategies accordingly.

In such scenarios, I would conduct a thorough post-launch analysis to identify potential gaps, whether they relate to product, marketing, or pricing. Gathering feedback from consumers and stakeholders can provide insights for future improvements, and establishing an agile approach allows for quick strategic pivots based on this data.

Trend forecasting is crucial in apparel merchandising. My experience includes utilizing industry reports, attending trade shows, and monitoring fashion influencers to anticipate emerging trends. This foresight enables me to craft assortments that are timely and resonate with target consumers, positioning the brand favorably in the market.

Effective prioritization involves assessing the strategic importance and potential profitability of each category. I use analytical tools to measure impact and align with company goals. Establishing clear timelines and delegating tasks within teams helps maintain balance and ensure milestones are consistently met.

Collaboration begins with open communication and aligning on common goals. I find success in establishing regular check-ins and leveraging collaborative tools to keep everyone informed and engaged. By fostering a team-oriented culture, we can collectively overcome challenges and drive innovation.

Data is the backbone of my decision-making process. I rely on sales figures, market research, and customer insights to inform strategies and optimize assortments. Utilizing data analytics tools allows me to visualize trends, making it easier to pivot and adapt to evolving consumer demands.

Balancing sustainability with profitability requires creative thinking. I prioritize sourcing sustainable materials and ethical manufacturing processes while ensuring the costs align with pricing strategies. Highlighting the value of sustainable products to consumers can enhance their appeal and justify a premium price point.

I find inspiration in the empowerment that fashion brings to individuals, alongside the positive impact sustainable practices can have on the planet. Observing the evolving landscape of consumer preferences drives me to innovate continuously and find creative solutions that contribute to Everlane's mission.