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Region General Manager

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Welcome to Fi.

We’re a passionate team from Square, Google, Peloton, Uber, and more, working to redefine the dog-human connection. Our mission? Harness cutting-edge technology to transform what it means to be a dog parent.

The pet industry has been stuck in the past for far too long, and we’re here to change that. At Fi, we’re combining expertise and innovation to improve the lives of millions of dogs across the U.S. Real-time location tracking, activity, sleep, and behavior monitoring – and that’s just the start.

The most exciting part? Bridging the communication gap between dogs and humans. Picture a world where you know how your dog feels in real time and how to keep them at their best. That’s the future we’re building at Fi.

If you thrive in a collaborative, forward-thinking environment and are passionate about helping dogs live longer, healthier lives, we want you on the team. Together, let’s redefine the future of dog ownership – turning the “impossible” into “let me find a way.”

Are you ready to bring Fi to life in your region and make a real impact in the dog parent community?

As a Region General Manager, you’ll own regional market growth, build real-world connections, and develop creative strategies to get Fi in front of the right people. This is your opportunity to be at the forefront of Fi’s expansion - turning awareness into action and creating a movement.

Why You’ll Love This Role:

You’ll own your region. Take full responsibility for growing Fi’s presence, building brand awareness, and driving adoption across your assigned state(s) or territory.
You’ll build real connections. Engage with dog owners, pet businesses, and community leaders to make Fi a household name.
You’ll drive meaningful impact. Help dog parents discover the best tech for their pups, improving safety, health, and connection.
You’ll get creative. Form strategic partnerships, find innovative ways to get Fi into the hands (and onto the collars) of local dog lovers, and organize occasional events to build community engagement.
You’ll be part of a fast-growing team. Work alongside a mission-driven startup that’s redefining the dog-human relationship.

What You'll Do:

Develop and execute marketing and partnership plans that actually move the needle - think community-driven, high-impact strategies that resonate.
Build and manage a pipeline of pet-friendly business partners (e.g., groomers, dog bars, dog-friendly retailers and services).
Identify and pitch new business partners using Fi’s unique value proposition and partner data.
Monitor and report on daily and weekly performance using internal dashboards and tools like Close CRM.
Gather insights from the field to refine our approach and help shape Fi’s broader marketing and growth efforts.

What You'll Bring:

Organized and goal-oriented—able to manage leads, track progress, and stay accountable to daily and monthly targets.
Strong business acumen—you understand brand-building, partnerships, and how to translate awareness into action.
Experience in sales, field marketing, partnerships, or community engagement (bonus points if you’ve worked in the pet space).
A natural connector—great at building relationships and getting people excited about a brand.
Self-starter mentality—you thrive in autonomy, know how to prioritize, and can execute without a playbook.
Based in a major metro in the U.S. with reliable transportation and flexibility to move throughout your region.
Tech-savvy—comfortable using email, Slack, spreadsheets, and CRM tools (bonus: Close CRM experience).
Most importantly, a genuine love for dogs and the people who love them.

Why You’ll Love Us:

Time to Recharge: Enjoy flexible PTO to take the breaks you need.
Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.

$20 - $50 an hour

The rate range for this role is $20 - $50 per hour, depending on experience and final role structure (contract vs. full-time). The actual compensation offered will be based on a variety of factors, including but not limited to the candidate’s qualifications, relevant experience, education, and professional certifications. This position may also be eligible for equity compensation

Fi is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Fi makes hiring decisions based solely on qualifications, merit, and our needs at the time.

FI Glassdoor Company Review

4.8

FI DE&I Review

4.4

CEO of FI

Jonathan Bensamoun

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Average salary estimate

$72800 / YEARLY (est.)

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$41600K

$104000K

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What You Should Know About Region General Manager, FI

Welcome to Fi, where we're passionate about redefining the dog-human connection! As a Region General Manager, you'll play a crucial role in our mission to transform pet care using cutting-edge technology. With a talented team from renowned companies like Square, Google, and Peloton behind you, you'll lead the charge to improve the lives of dogs and their owners across the United States. This isn't just a job; it’s an opportunity to be at the forefront of our expansion efforts. You'll take responsibility for growing Fi’s presence in your region while building meaningful relationships with dog owners, pet businesses, and community leaders. Your innovative strategies will ensure that Fi becomes a household name, while your marketing and partnership plans will engage local dog lovers. Collaborating with fellow pet enthusiasts, you'll help discover the best tech to enhance safety, health, and communication between dogs and their parents. As you develop a pipeline of pet-friendly partners and gather insights to refine our approach, your organized, goal-oriented nature will shine. If you have a natural gift for building connections and love dogs as much as we do, this is your chance to join a mission-driven startup in the exciting and rapidly evolving pet industry. Together, we can create a future where technology enriches the lives of millions of dogs and their parents. Are you ready to make a real impact with Fi?

Frequently Asked Questions (FAQs) for Region General Manager Role at FI

What are the primary responsibilities of a Region General Manager at Fi?

As a Region General Manager at Fi, your primary responsibilities include driving market growth, building brand awareness, and fostering partnerships within your community. You will engage with dog owners and local businesses to promote Fi's innovative products, and you're responsible for executing marketing plans that resonate with dog lovers. You will also gather feedback from the field to help shape broader marketing efforts and ensure the company's growth.