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Customer Success SEM Associate

Frequence is the only end-to-end platform for media companies and agencies to grow and automate their advertising sales and operations while integrating owned and operated media. Through its full-stack proposal, workflow, and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize, and report omnichannel advertising campaigns.

Frequence is a Madhive Company. Madhive is the leading independent and fully customizable operating system built to help local media organizations build profitable, differentiated, and efficient businesses.  


Learn more about how Madhive and Frequence work together here.

As a Client Success SEM Associate, you will play a crucial role in developing, implementing, and managing the overall SEM strategy to drive online traffic and achieve our partner’s SEM goals. This role requires a deep understanding of search engine algorithms, keyword research, bid management, and performance analysis.

We find this position interesting because you will use your knowledge of SEM to drive measurable results for our partner's SEM campaigns. You will use your creativity and analytical skills to help scale our partner’s SEM campaigns. You’ll gain opportunities to develop your SEM experience across multiple industries and varied campaign budget sizes.

What You Will Do: 

  • Assist in planning, developing, and implementing SEM strategies

  • Partner closely with the SEM operations team to ensure the successful execution of campaigns

  • Pinpoint and communicate actionable SEM insights that improve ROI 

  • Troubleshoot underperforming campaigns to identify areas of opportunity 

  • Monitor SEM KPIs such as CPC, CTR, and conversions 

  • Recommend new keywords or ad copy to improve performance 

  • Suggest improvements for process and productivity optimizations

  • Help come up with streamlined processes for cross-team collaboration

Who You Are: 

  • 3-5 years of hands-on agency experience with planning and implementing successful SEM campaigns across a vast range of industry verticals 

  • Up-to-date knowledge of the latest industry trends in SEM

  • Knowledge of Google Tag Manager 

  • Current Google Ads certification

  • This position requires candidates to be located in EST or CST 

  • Bachelor's degree in Business, Marketing, or another quantitative field

  • Ability to analyze data and provide evidence-based recommendations

Nice to Have: 

  • Experience with Google Analytics 

  • Good time-management skills

  • Great interpersonal and communication skills

  • Critical thinking and problem-solving skills

The approximate compensation range for this position is $50,000-$60,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.

#LI-remote

Why Frequence?

Frequence is a dynamic, diverse, innovative, and friendly place to work. We embrace our differences and believe they fuel our creativity. We come from varied backgrounds and think that’s important. Whether it’s taking ideas from previous lives and applying them in different ways or creating something completely new, we are all trail-blazing team players who think big and want to make an impact. 

We are committed to cultivating a culture of inclusion and collaboration. We welcome diversity in education, culture, opinions, race, ethnicity, gender identity, veteran status, religion, disability, sexual orientation, and beliefs.

Please be advised that we will NOT be using third-party recruiting agencies for this search.

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Average salary estimate

$55000 / YEARLY (est.)
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$50000K
$60000K

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What You Should Know About Customer Success SEM Associate, Frequence

At Frequence, we're on a mission to redefine advertising for media companies and agencies, and we're looking for a passionate Customer Success SEM Associate to join our dynamic team! In this role, you'll play a pivotal part in crafting and managing our SEM strategy to elevate our partners' advertising campaigns. With 3-5 years of hands-on agency experience, you'll leverage your expertise in search engine algorithms, keyword research, and performance analysis to drive online traffic and help our partners achieve their SEM goals. Your analytical mindset and creativity will shine as you troubleshoot campaigns, monitor key performance indicators, and provide actionable insights to enhance ROI. Collaboration is key, as you'll work closely with the SEM operations team to ensure campaigns run seamlessly. We're looking for someone who is up-to-date with the latest SEM trends and has strong communication skills to recommend new keywords and optimize ad copy. If you’re eager to dive into a variety of industries and budgets while using your SEM knowledge to deliver measurable results, Frequence is the place for you. Join us and become part of a team that thrives on innovation and inclusivity, where your unique insights are valued and can make a real impact!

Frequently Asked Questions (FAQs) for Customer Success SEM Associate Role at Frequence
What are the responsibilities of a Customer Success SEM Associate at Frequence?

A Customer Success SEM Associate at Frequence is responsible for planning and implementing SEM strategies, managing campaign execution, analyzing key performance indicators, and providing actionable insights to improve ROI. You'll also be working closely with SEM operations teams to troubleshoot campaigns and suggest optimizations to enhance efficiency.

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What qualifications are required for the Customer Success SEM Associate position at Frequence?

To become a Customer Success SEM Associate at Frequence, candidates should possess 3-5 years of agency experience in SEM, a bachelor's degree in Business or Marketing, and a current Google Ads certification. Familiarity with Google Tag Manager and a data-driven mindset is also essential for success in this role.

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Can I work remotely as a Customer Success SEM Associate at Frequence?

Yes, the Customer Success SEM Associate position at Frequence offers remote work flexibility, although candidates should ideally be located in the EST or CST time zones. This allows you to integrate seamlessly with our team while maintaining a work-life balance.

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What is the salary range for the Customer Success SEM Associate role at Frequence?

The approximate compensation range for the Customer Success SEM Associate position at Frequence is between $50,000 and $60,000. This range is influenced by factors such as experience, skills, and internal equity within the team.

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What opportunities for growth exist for a Customer Success SEM Associate at Frequence?

As a Customer Success SEM Associate at Frequence, you will have the chance to develop your SEM expertise across various industries, which is an excellent way to enhance your skills. You’ll also work in a collaborative environment that values innovation, providing numerous opportunities for professional growth and development.

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Common Interview Questions for Customer Success SEM Associate
Can you describe your experience with SEM campaign management?

When responding to this question, highlight specific campaigns you've managed, including your role in strategizing and optimizing them. Discuss any measurable results and key learnings that showcase your impact on campaign success.

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How do you stay updated with the latest SEM trends and technologies?

Explain that you regularly follow industry blogs, participate in webinars, and engage with online communities to stay informed. Mention specific sources or tools you find valuable for learning about new trends and strategies in SEM.

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What tools do you use for SEM analysis?

Be specific about the tools you're proficient in, such as Google Ads, Google Analytics, or SEMrush. Explain how you use these tools to analyze performance metrics and make data-driven decisions for optimal campaign management.

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How do you approach keyword research for SEM campaigns?

Discuss your process for keyword research, including using tools to identify relevant keywords, analyzing search volume and competition, and how you integrate these keywords into ad campaigns for maximum effectiveness.

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What strategies would you implement to improve a low-performing SEM campaign?

Consider discussing methods such as A/B testing ad copy, revisiting targeting options, and adjusting bids based on performance data. Highlight the importance of continual analysis and iteration in optimizing campaigns.

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How do you measure the success of your SEM campaigns?

Discuss key performance indicators (KPIs) you track, such as CPC, CTR, and conversion rates. Emphasize how these metrics inform your strategy and adjustments throughout the campaign lifecycle.

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Can you provide an example of a challenging SEM project you managed?

Share a specific challenge you faced, how you approached the situation, and the outcome. Highlight your problem-solving skills and ability to adapt strategies based on performance data and market conditions.

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What is your experience with bid management in SEM?

Explain your experience with bid management strategies, including automated bidding tools or manual adjustments based on campaign performance. Discuss how your approach has resulted in improved ROI for campaigns.

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How do you work effectively with cross-functional teams?

Describe your communication strategy when working with teams such as content, design, and analytics. Provide examples of how collaborative efforts have resulted in successful SEM outcomes.

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Why do you want to work as a Customer Success SEM Associate at Frequence?

Express your enthusiasm for working at Frequence by highlighting the company's values, commitment to innovation, and how the role aligns with your career goals. Share specific reasons that resonate with you personally or professionally.

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To position Frequence as the best and most complete system on the market, connecting all aspects of digital advertising—sales, operations, and reporting—from beginning to end.

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Full-time, remote
DATE POSTED
April 8, 2025

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