Creative Strategist

As a Creative Strategist at FuturHealth, your primary responsibilities will include generating high-performing scripts for video and static ad creatives that drive conversions, continuously optimizing copy to enhance customer acquisition, leading creative direction for campaigns, and collaborating with various teams to produce cohesive marketing strategies. You'll immerse yourself in our products to create impactful content that resonates with our audience.

To be a successful Creative Strategist at FuturHealth, you should have a minimum of 2 years of experience in professional creative writing, particularly in the health and wellness sector. A Bachelor’s degree in Journalism, English, Creative Writing, or a related field is preferred, along with experience crafting content for platforms like Meta and YouTube, focusing on front-end acquisition strategies.

At FuturHealth, a Creative Strategist directly supports our mission to combat obesity by developing effective messaging and creative campaigns that resonate with our target audience. Through engaging and well-researched content, you will help raise awareness of our innovative health services and motivate individuals to take control of their wellbeing, ultimately driving positive health outcomes.

FuturHealth fosters a vibrant and collaborative work environment where autonomy, accountability, and creativity are highly valued. As a Creative Strategist, you'll be part of a dynamic team that encourages innovative ideas and supports your professional growth while striving for exceptional results in the health and wellness space.

As a Creative Strategist at FuturHealth, you will work on diverse projects focused on creating performance-driven ad campaigns, including short video scripts for social media and in-depth copy for marketing materials. You'll be involved in analyzing data to inform future strategies, ensuring that every project aligns with our overarching mission of empowering individuals on their health journeys.

When answering this question, highlight specific projects you've worked on, particularly focusing on the platforms like Meta or YouTube. Discuss the strategies you employed, the scriptwriting process, and the outcomes achieved in terms of engagement or conversion rates.

It's important to discuss your research methods, including market analysis and audience insights. Explain how you use this information to tailor your messaging and the steps you take to test and refine your content based on feedback and performance metrics.

Mention techniques such as A/B testing, analyzing conversion data, and working closely with media buyers to assess the effectiveness of your ads. Share examples of how you've successfully optimized ads in the past.

Demonstrate your understanding of the sensitivity required when discussing health-related topics. Explain how you would create empathetic, informative, and motivational content that encourages individuals to seek healthier lifestyles through the solutions offered by FuturHealth.

Share specific examples of past collaborations with media buyers, video editors, or product teams. Describe how teamwork helped produce a successful campaign and the role you played in facilitating effective communication across departments.

Focus on your personal values and passion for health and wellness. Talk about the importance of making a positive impact on people's lives and how you believe effective marketing can spread awareness and enable healthy choices.

Share your openness to feedback and how you view it as an opportunity to grow. Discuss specific instances where feedback led to significant improvements in your work and how you actively seek input from colleagues.

Highlight the importance of strong writing skills while discussing the need for a strategic mindset. Share how you balance creativity with analytical thinking to develop content that not only engages audiences but also meets business goals.

Discuss your strategies for continuous learning, such as following industry blogs, participating in webinars, and engaging with online communities. Emphasize how staying informed helps you apply cutting-edge techniques in your work.

Express your excitement for FuturHealth's mission and vision in the health and wellness space. Relate your personal goals to the company's objectives and explain how you can contribute to its success while growing your career.