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Associate Manager, Retail Development (UP&E) - job 2 of 3

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Universal Products & Experiences Overview:

Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, engaging retail and product experiences across our expansive global theme park destinations (for both owned and 3rd party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s three lines of business include Consumer Products, Games and Digital Platforms, as well as Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. https://www.universalproductsexperiences.com/

Universal Products & Experiences is committed to attracting and retaining a diverse workforce of the highest caliber. We are committed to fostering equitable and inclusive environments that honor the experiences, perspectives, and uniqueness of each colleague.

It is the policy of NBCUniversal and NBCUniversal's affiliated businesses to consider all qualified applicants for employment without regard to race, color, religion, national origin, sex (including pregnancy) sexual orientation, age, disability, veteran status or other characteristics protected by applicable law.

Job Description

The Associate Manager, Retail Development will identify opportunities for Universal Pictures theatrical releases and NBC Television programs brands with a cross-category focus at Growth Channel accounts, with an emphasis on Specialty retailers. The Manager role reports into the Senior Manager, Retail Development strategizing, developing, pitching, securing, and implementing merchandise and marketing programs that deliver incremental product placement at retail.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $75,000 - $85,000

Qualifications

Responsibilities include:

  • Manages the overall retail relationship with Buyers with frequent communication in-person, virtually and electronically.
  • Develops strategy, presents opportunities, and secures retailer alignment to implement programs that drive incremental product placement.
  • Works with appropriate retail personnel at all levels (DMM’s, Buyers, Planners, etc.) to develop, plan, and effectively implement programs that drive sales and build awareness of NBCU IP.
  • Responsible for the sell-in of new partnerships, as well as maintaining business on evergreen franchises, to deliver YOY growth.
  • Serves as the retail expert to licensees and Universal partners; provides information, strategic direction, and collaborative partnership with the goal to drive incremental sales.
  • Responsible for organizing meetings and delivering film/TV/Property presentations with retailers and collaborates with Category, Retail Marketing, Franchise, Product Development, Creative, Consumer Insights, Data Analytics, and Operations on pitch materials.
  • Partners with licensees on sell-in of products at retail for all relevant NBCUniversal properties; Regularly reviews performance of existing licensees and makes recommendations based on Buyer feedback and first-hand experience.
  • Proactively reviews and analyzes sales performance at all accounts. Uses sales data to inform decisions on how to strategically create more business or to pivot in a different direction to continue growth, anniversary support, and hit financial goals.
  • Researches and understands business, retail, and market trends to be at the forefront of new business opportunities, new trends, and new initiatives. Proactively finds white space opportunities to present to retailers to secure incremental business.
  • Manages complex and flexible business models across DTR, POD and licensee opportunities across multiple retailers. Identifies financial goals for each opportunity and uses insights to help steer specific business strategy and sell-in efforts.
  • Perform other related duties as assigned to support the needs of the team

Qualifications/Requirements:

  • 3+ years’ experience in Licensor/Licensee organization or comparable industry.
  • BA/BS degree preferred or equivalent work experience
  • Experience working with specialty retailers strongly preferred
  • Proactive and solution-oriented mindset who can drive results in a fast-paced environment 
  • Strong analytical skills: True understanding of retail math and timeline
  • Collaborative mindset: Ability to work effectively with diverse teams
  • Strong interpersonal skills: Excellent communication and relationship-building skills
  • Attention to detail: Strong organization and time-management skills 
  • Problem-solving skills: Ability to identify and resourcefully find solves
  • Retailer and/or vertical experience in fashion and home
  • Comprehensive knowledge of CP production timelines and creative capabilities/limitations
  • Ability to work on several projects simultaneously and maintain flexibility to adapt to changing priorities, can work cross functionally with creative/PD, retail, and franchise counterparts.
  • Self-starter who proactively identifies sales solutions that meet the needs of the retailer as well as Universal's sales objectives.
  • Proficient with Keynote, PowerPoint and Excel.
  • Strong presentation skills with proven ability to present to buyers, licensees, and senior management.
  • Strong organization and communication skills.

Additional Requirements:

  • 20-30% travel required.
  • Perform other related duties as assigned to support the needs of the team
  • Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

$80000 / YEARLY (est.)
min
max
$75000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Associate Manager, Retail Development (UP&E), NBCUniversal

Are you ready for an exciting opportunity to join NBCUniversal as an Associate Manager of Retail Development with the Universal Products & Experiences team? At Universal, we create world-class content and experiences that engage, entertain, and inspire millions of fans worldwide. As the Associate Manager, you’ll play a vital role in identifying new opportunities for growth, particularly with Universal Pictures and NBC Television programs at specialty retailers. You’ll work alongside talented colleagues, strategizing and pitching initiatives that will enhance product placement and visibility across various retail channels. With a collaborative approach and strong analytical skills, you’ll ensure that our merchandise and marketing programs drive measurable results, building long-lasting relationships with retail partners. In this position, you’ll be at the forefront of the interplay between branding and consumer engagement, leveraging insights to adapt and create new business solutions. This is not just a job; it's a transformational role that helps bring our beloved franchises to life for shoppers everywhere. With a competitive salary and a bundle of fantastic benefits including health insurance, 401(k) plans, and tuition reimbursement, joining our vibrant team will not only further your career but also offer a unique opportunity to thrive in a dynamic environment. If you’re passionate, driven, and ready to take on the challenge of making a difference in retail development, we’d love to meet you! Could this be the perfect next chapter in your career journey?

Frequently Asked Questions (FAQs) for Associate Manager, Retail Development (UP&E) Role at NBCUniversal
What are the responsibilities of an Associate Manager, Retail Development at NBCUniversal?

The Associate Manager, Retail Development at NBCUniversal is responsible for managing relationships with specialty retailers, developing strategic merchandising opportunities, and driving incremental product placements. This includes collaborating with buyers, presenting opportunities for new partnerships, and analyzing sales data to optimize retail performance. The role is crucial for supporting Universal's IP through innovative retail programs.

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What qualifications are required for the Associate Manager, Retail Development position at NBCUniversal?

To be considered for the Associate Manager, Retail Development role at NBCUniversal, candidates should have at least 3 years of experience in a Licensor/Licensee organization or a related industry. A BA/BS degree is preferred, along with strong analytical and communication skills. Experience with specialty retailers will also be an advantage, as well as proficiency in tools like Keynote and Excel.

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How does the Associate Manager, Retail Development impact NBCUniversal’s branding efforts?

The Associate Manager, Retail Development plays a pivotal role in impacting NBCUniversal’s branding efforts by securing product placements that enhance visibility for their iconic franchises. This role involves strategic pitching and marketing initiatives that align with retail partners and ultimately help drive sales, which is essential for maintaining the strength and relevance of the brand in the marketplace.

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What kind of work environment can an Associate Manager, Retail Development expect at NBCUniversal?

At NBCUniversal, the work environment for an Associate Manager, Retail Development is dynamic and collaborative. With a hybrid work model, employees are encouraged to contribute from the office at least three days a week, fostering team engagement. The culture emphasizes diversity, equity, and inclusion, allowing team members to voice their perspectives and ideas in a supportive ecosystem.

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What benefits does NBCUniversal offer to the Associate Manager, Retail Development?

NBCUniversal offers a comprehensive benefits package for the Associate Manager, Retail Development, which includes medical, dental, and vision insurance, along with a 401(k) plan. Additional perks like paid leave, tuition reimbursement, and discounts on various services highlight NBCUniversal’s commitment to supporting employees in both their professional and personal lives.

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Common Interview Questions for Associate Manager, Retail Development (UP&E)
How can you contribute to the growth of retail partnerships as an Associate Manager, Retail Development?

To effectively contribute to the growth of retail partnerships, focus on building strong relationships with buyers by consistently delivering valuable insights and presenting tailored proposals that align with their needs. Utilize your analytical skills to review sales data and market trends, ensuring you recommend innovative solutions that drive sales.

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What strategies would you implement to improve product placement for NBCUniversal’s IP?

To improve product placement for NBCUniversal’s IP, I would analyze current placement data and identify gaps where visibility could be enhanced. I would then engage with retail partners, proposing targeted marketing initiatives that highlight key franchises and create engaging in-store experiences that resonate with consumers, ultimately driving incremental sales.

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How do you prioritize tasks when managing multiple retail development projects?

Prioritizing tasks in retail development projects requires strong organizational skills. I would utilize project management tools to track deadlines and assign priorities based on impact and urgency. Effective communication with team members and stakeholders is also critical to ensure alignment and timely execution of initiatives.

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Can you discuss an example of a successful retail strategy you’ve developed in the past?

Certainly! In my previous role, I developed a retail strategy aimed at launching a new product line tied to a major film release. By collaborating with the marketing team, we created an integrated campaign that included online teasers and in-store promotions. This strategy resulted in a significant uptick in pre-sales and strengthened our partnerships with key retailers.

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How would you handle negative feedback from a retailer regarding a product launch?

Handling negative feedback requires a proactive and solution-oriented mindset. I would first listen carefully to the retailer’s concerns, acknowledging their viewpoint. Then, I would work collaboratively to identify the root causes of the issues and propose actionable solutions to address them, turning the feedback into an opportunity for improvement.

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What experience do you have with data analysis in retail management?

In retail management, data analysis is crucial. I have experience using sales performance metrics to inform decisions on product placements and marketing strategies. I regularly review sales reports to identify trends and opportunities, which helps steer business strategies that align with retail goals.

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What is your experience with specialty retailers, and why are they important for NBCUniversal?

I have extensive experience working with specialty retailers, which play a vital role in targeting niche markets and enhancing brand visibility. Specialty retailers often have a loyal customer base that aligns well with NBCUniversal’s diverse product offerings, providing unique opportunities to build meaningful connections and drive incremental sales.

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How do you stay current with trends in retail and consumer products?

Staying current with trends in retail and consumer products involves a blend of continuous learning and networking. I regularly read industry reports, attend relevant conferences, and follow influential thought leaders on social media. Engaging with colleagues and participating in discussions also helps me gain insights into emerging trends and changes in consumer preferences.

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What skills do you believe are most crucial for an Associate Manager, Retail Development?

Crucial skills for an Associate Manager, Retail Development include strong analytical abilities, excellent communication and relationship-building skills, and a collaborative mindset. Additionally, being proactive and possessing a solid understanding of retail math enables one to navigate complex business scenarios successfully.

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Why do you want to work for NBCUniversal as an Associate Manager, Retail Development?

I am excited about the opportunity to work for NBCUniversal because of its rich history in storytelling and innovation. Being part of a company that creates compelling content and experiences is a thrilling prospect. I am eager to leverage my skills in retail development to contribute to the success of iconic brands and help bring beloved franchises to a wider audience.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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April 1, 2025

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