Digital Marketing Specialist

Description

SUMMARY 

Assists the Marketing and Communications team in digital aspects of promotional, communications, and marketing efforts. Supports the organization’s goals and initiatives by promoting shopping, donating, program recruitment, mission awareness, and employer partnership across various platforms including social media, websites, digital signage, other online media, and special events. 

ESSENTIAL DUTIES AND RESPONSIBILITIES are listed below in order of importance, from most important to least important.

Supports the Digital Engagement Manager with creation of social media content, engagement with online community, and monitoring of social media networks.

Supports content marketing by creating engaging written, video, and photo content; manages content posting to website blog and daily management of the digital editorial calendar.

Serves as digital customer services liaison, responding to inquiries and feedback through the organization’s websites and social media channels.

Develops reports on social media and website performance to support campaign optimization.

Captures and creates digital assets including graphics, photography, video, or messaging for social media channels, websites, digital signage, and other owned channels.

Coordinates with Donated Goods Retail team on in-store campaigns, including monthly product themes, promotions, and marketing initiatives to enhance shopper engagement.

Assists with digital signage throughout the Goodwill network including digital monument signs, GOC video wall, GRID cash wrap screens, and GOC video screens.

Creates copy and assets to support email marketing strategies.

Manages and optimizes the QR code system to improve customer experience, track engagement, and support marketing efforts.

Cultivates relationships with influencers and coordinates projects that align with organizational objectives.

Assists with the development and execution of integrated marketing plans for grand openings, donation drives, pop-up events, seasonal events, key holidays, job fairs, and other events. Supports measurement and reporting of digital communications efforts supporting events.

Supports the Digital Engagement Manager with researching and evaluating new social media sites, tools, and applications that the organization can incorporate into our efforts.

SUPERVISORY RESPONSIBILITIES 

This position has no supervisory responsibilities.

ADDITIONAL RESPONSIBILITIES

Assists with planning and development of annual marketing plan.

Represents Marketing and Communications department on cross-divisional and external teams.

Performs other job-related tasks as assigned by Manager, Digital Engagement.

LEADERSHIP COMPETENCIES

To perform this job successfully, an individual must demonstrate the following competencies defined for a Leader within Goodwill’s Leadership Competency Model and in alignment with our Core Values and Strategic Vision:

Mission & Community Oriented: 

• Commitment to Goodwill’s Mission & Core Values – Models and champions Goodwill’s Mission and Core Values
• Commitment to Inclusion – Champions inclusion activities, strategies, and initiatives
• Community & Service Driven – Models high-level services that differentiate Goodwill from other organizations

People Oriented:  

• Relationship-Building Skills – Effectively models approachability and openness
• Communication Skills – Effectively tailors communication to the appropriate audience
• Commitment to Development – Encourages staff to utilize tools to support their development

Results Oriented: 

• Commitment to Quality Results – Encourages staff accountability for meeting goals and producing high-quality results
• Business Acumen – Effectively transfers learning from one situation to another
• Stewardship – Effectively works within financial guidelines and reports all financial irregularities immediately to management

Personal Development Oriented:

• Emotional Maturity – Tempers personal emotions and escalates sensitive issues to the appropriate level of management
• Integrity – Effectively models sound professional ethics
• Capacity for Change – Champions the awareness and impact of change

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Also listed below are the physical demands that must be met by the employee and the work environment characteristics that the employee will encounter while performing the essential functions of this job. Reasonable accommodations may be made to enable otherwise qualified individuals with disabilities to perform the essential functions.

REQUIRED SKILLS AND ABILITIES

A demonstrated capacity for developing and understanding digital marketing and communications strategy. A self-starter, detail and task oriented, able to successfully manage multiple priorities and work well in cross-functional team environment. 

COMPUTER SKILLS

Working knowledge of social media, WordPress, graphic design and word processing software. Must be able to use MS Word, PowerPoint and Excel. Ability to operate office equipment, including computer, scanner, telephone, fax machine and copy machine. Must have the ability to create and edit video content within social media platforms.

EDUCATION and/or EXPERIENCE 

Bachelor's degree (B.A.) from four-year college or university in Marketing, Communications or Public Relations and two to four years of professional work experience in marketing, communications, public relations, non-profit or related activities including at least one year’s experience in digital marketing assignments; or the equivalent combination of education and experience. 

LANGUAGE SKILLS

Ability to read, analyze and interpret general business periodicals, professional journals or technical procedures. Ability to write reports, business correspondence, and other informative communication. Ability to effectively present information and respond to questions from employees, consumers, volunteers and the general public using tact, courtesy and cooperativeness. Public speaking ability is a plus. 

MATHEMATICAL SKILLS 

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. 

REASONING ABILITY 

Must be a strategic thinker with interpersonal skills, creativity, idea generation and deductive reasoning. Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to deal with several abstract and concrete variables exercising originality, initiative and ingenuity making decisions. Ability to interpret a variety of instruction furnished in written, oral and diagram of schedule form. Ability to gain the respect and confidence of others, and act with the highest level of integrity in all situations.

CERTIFICATES, LICENSES, REGISTRATIONS 

Valid Driver's License (Class C), car insurance and reliable automobile required. 

PHYSICAL DEMANDS

While performing the duties of this job, the employee is regularly (more than 2/3 of the day) required to sit, talk or hear. The employee frequently (1/3 to 2/3 of the day) is required to use hands to finger, handle or feel. The employee is occasionally (less than 1/3 of the day) required to walk or stand. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and color vision. Occasional local travel required.

WORK ENVIRONMENT

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually quiet.

Requirements

REQUIRED SKILLS AND ABILITIES

Must demonstrate a capacity for developing and understanding digital marketing and communications strategies. Preference for candidates with experience creating and managing marketing automations and communications strategies through a CRM. Looking for a self-starter who’s detailed and task oriented, and able to successfully manage multiple priorities while working well in a cross-functional team environment. 

DIGITAL SKILLS

Working knowledge of automated email marketing software, lead generation forms, Word Press, Canva, and social media is strongly encouraged.

EDUCATION and/or EXPERIENCE

Bachelor's degree (B.A.) from four-year college or university in Marketing, Communications or Public Relations and two to four years of professional work experience in marketing, communications, public relations, nonprofit or related activities including at least one year’s experience in digital communications assignments; or the equivalent combination of education and experience. 

CERTIFICATES, LICENSES, REGISTRATIONS

Valid Driver's License (Class C), car insurance and reliable automobile required.