Marketing Specialist - job 1 of 2

As a Marketing Specialist at Gensler, your primary responsibilities will include collaborating with leadership and team members to design and produce impactful proposals, presentations, and marketing materials. You'll also lead strategy sessions, manage multiple projects under tight deadlines, and maintain our marketing collateral, showcasing Gensler's diverse work and capabilities to attract new clients.

To apply for the Marketing Specialist position at Gensler, you should have a bachelor's degree in a relevant field such as Communications, Marketing, or Graphic Design, along with at least 5 years of experience in a marketing role within a design or professional services firm, preferably in the AEC industry. Strong communication, organizational skills, and proficiency in tools like InDesign and Microsoft Office are also essential.

Gensler is committed to the professional growth of its Marketing Specialists by providing support for obtaining licenses, renewing credentials, and subsidizing tuition for eligible programs or classes. We see these offerings as strategic investments in your future and are dedicated to nurturing your career path within the firm.

At Gensler, expect a collaborative and dynamic work environment, where creativity and teamwork thrive. With a strong focus on well-being, we celebrate our diverse interests through art exhibits and design events. The emphasis on maintaining a balanced work-life culture ensures that our team remains motivated and engaged.

Success as a Marketing Specialist at Gensler hinges on your strong graphic design abilities, excellent written and verbal communication skills, and your capacity to juggle multiple projects. Self-motivation and the ability to collaborate effectively within diverse teams are also key traits that will enhance your performance in this role.

When faced with multiple projects, I prioritize tasks by assessing deadlines and the impact of each project on business goals. I often create a task list and categorize items based on urgency and importance, ensuring I stay organized and focused on delivering quality work on time.

I have extensive experience using design software such as InDesign, Photoshop, and Illustrator. I utilize these tools to create compelling marketing materials and presentations that effectively communicate ideas while aligning with brand standards.

To develop effective marketing proposals, I begin by understanding the client’s needs and objectives. I then collaborate with team members to gather insights and data, ensuring that the proposal is tailored and presents our unique value proposition clearly and compellingly.

I stay updated on marketing and design trends by following industry blogs, attending webinars, and participating in professional groups. I find that continuous learning and networking help me bring fresh ideas and perspectives to my role.

In a previous role, I encountered a tight deadline for a major proposal. To tackle this, I quickly prioritized tasks and delegated where possible, ensuring we pooled our strengths effectively. Ultimately, we delivered a high-quality proposal on time, which successfully won the project.

I value feedback immensely as it helps refine our marketing materials. I actively invite input from colleagues and stakeholders throughout the creative process, ensuring their perspectives are considered while maintaining the integrity of the brand.

Storytelling is crucial in marketing as it engages the audience emotionally. I weave narratives into our materials to highlight our projects’ impact and values, creating relatable content that resonates with clients.

I approach collaboration with senior leadership by maintaining open lines of communication and actively seeking their insights. I ensure our proposals reflect their vision while incorporating team members’ expertise to create comprehensive and cohesive materials.

I use analytics tools to monitor engagement metrics and gather feedback from clients and stakeholders. This data helps assess the effectiveness of our campaigns, allowing us to adjust strategies and improve future initiatives.

One successful campaign I led involved repositioning our brand for a key client project. I coordinated a team to develop a comprehensive marketing strategy that included targeted presentations and creative collateral, resulting in a significant increase in client engagement and successful project acquisition.