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Technical Sales Specialist

Position Mission: -The Tools and Equipment Technical Sales Specialist (TSS) is responsible for generating and increasing sales through NAPA store end user accounts. This role is customer facing and is primarily focused on coordination and implementing market share impacting products and programs at the street level. - The TSS reports to the division regional manager and is responsible for a sales territory of NAPA stores.Position Performance Measures: -

  • Dealer Calls
  • Program Implementation
  • Market Penetration
  • Meeting Sales Quota
  • Sales Lead Conversion
  • Lead Generation
  • Market Dominance!Responsibilities: - The following section contains the primary responsibilities for this position. Job holder is responsible for performing any other duties as assigned by management.
  • Proactively makes a minimum of 8 in person calls with assigned existing account base across multiple locations to engage and further develop sales opportunities.
  • Account management: Develop and maintain strong relationships and consistent communication with assigned accounts to promote our products & services.
  • Works closely with store decision makers to expand volume business by identifying and converting sales.
  • Understand the customer and their needs, and effectively work with local Distribution Center Sales Teams to offer insight and intelligence with respect to customer demands.
  • Works with NAPA Customer Support Representatives (CSR) on order entry, tracking, confirmation of purchase orders and billing adjustments as needed.
  • Leverage the knowledge of your team members, our tools, and ongoing development opportunities to master your sales pitch.
  • Identify areas of opportunity and advise management.
  • Comprehension of T&E product offerings, education, programs, warranties, and rebates.
  • Engage in regular communication with manager, vendors, and T&E colleagues (RSM, TSS, CSSR.) regarding any potential sales leads or resolving any customer issues in a timely matter.
  • Attending in-store sales events and promotions.
  • Consistently meet or exceed sales quotas.
  • Consistently meet or exceed activity requirements.
  • Conduct periodic account reviews to keep management updated on key progress indicators.
  • All other duties established by the Regional ManagerEARNS TRUST, RESPECT AND FOLLOWERSHIP - Critical Impacts: Has Influence, Integrity and Accountability
  • Informs people of critical issues and decisions that affect them.
  • Gives straight answers to both easy and subjective questions; is candid and forthcoming in their communications with other people.
  • Acts with integrity and follows through on commitments.
  • Is personable and approachable and conveys a positive attitude and character.
  • Models honest and ethical practices
  • Shows a genuine interest in other people and their wellbeing.
  • Takes responsibility for finding solutions rather than focusing blame on other people or external factors.
  • Places the success of the organization and the people collaborating with them ahead of their individual success.
  • Conveys self-confidence when faced with demanding situations or decisions.
  • Leads by example.
  • Exhibits good listening skills.Work Environment and Physical Requirements:
  • Work will be conducted in office, warehouse, retail stores, customer site environments.
  • Frequent periods standing/walking in unairconditioned warehouse facilities and retail stores.
  • Exposed to vibrations and dust, with noise level at moderate to low decibels.
  • Must be able to lift up to 50 pounds at times.
  • Specific vision ability required by this job includes close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus
  • Regularly required to use hands and fingers, and handle or feel objects.
  • Other physical tasks required include pushing, reaching, climbing, and stooping.
  • Local travel, to include overnight travel, may be up to 75% of time to perform duties.
  • Work can be conducted in office, warehouse, retail stores, customer site environments.
  • Job functions can be conducted in the office if needed on a limited basis.
  • To include sales planning, customer interaction, customer follow-up, etc.
  • Use of Teams or other video chat in lieu of in person visits is limited to less than 10%#HTFNot the right fit? -Let us know you're interested in a future opportunity by joining our Talent Community on or create an account to set up email alerts as new job postings become available that meet your interest!GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Technical Sales Specialist, Genuine Parts Company

Are you a dynamic individual looking to make an impact in the sales world? Join us as a Technical Sales Specialist at NAPA in Mercer County, NJ! In this customer-centric role, you'll be at the forefront of our mission to generate and amplify sales through our end user accounts. Your day-to-day will involve making a minimum of eight in-person calls to engage with existing accounts, promoting our tools and equipment products, and cultivating lasting relationships with store decision-makers. Collaboration is key, as you'll work closely with local Distribution Center Sales Teams to align on customer needs and support order management with our Customer Support Representatives. This role promises a blend of independence and teamwork, with dynamic opportunities to build market penetration, exceed sales quotas, and provide valuable insights to management. We're looking for someone who not only understands our products and services but can also elevate our sales strategies through proactive interaction and consistent communication. If you embody integrity, accountability, and a supportive attitude, you'll thrive here. You should also be prepared to navigate a work environment that includes various physical demands, including local travel up to 75% of your time. If you're ready to lead with example and influence positive outcomes for both our team and our customers, we can't wait to meet you!

Frequently Asked Questions (FAQs) for Technical Sales Specialist Role at Genuine Parts Company
What are the main responsibilities of a Technical Sales Specialist at NAPA?

As a Technical Sales Specialist at NAPA, you will be responsible for engaging with existing accounts through in-person sales calls, implementing sales programs, and developing strong relationships with store decision-makers. You will also manage account communications, support order entry and tracking, identify sales opportunities, and consistently meet or exceed sales quotas.

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What qualifications are needed to become a Technical Sales Specialist at NAPA?

To be a Technical Sales Specialist at NAPA, you typically need experience in sales, preferably in the tools and equipment sector. Strong communication skills, a solid understanding of customer needs, and the ability to work independently and collaboratively are crucial. Familiarity with sales management software and a background in automotive aftermarket sales can also be advantageous.

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How does a Technical Sales Specialist contribute to NAPA's market share?

A Technical Sales Specialist contributes to NAPA’s market share by proactively expanding business through targeted account management, identifying opportunities for growth, and effectively implementing sales programs. Your efforts in maintaining communication and enhancing customer satisfaction directly influence sales volume and market penetration.

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What type of work environment can a Technical Sales Specialist expect at NAPA?

A Technical Sales Specialist at NAPA will work in a variety of environments including office spaces, warehouses, and retail stores. Expect a physically active role involving frequent travel, including local and sometimes overnight trips, and hands-on interaction with accounts. Flexibility to adapt to diverse workspaces is essential.

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What skills are important for success as a Technical Sales Specialist at NAPA?

Success as a Technical Sales Specialist requires strong interpersonal skills to foster relationships, excellent communication abilities for clear and effective engagement with customers, and a deep understanding of NAPA’s product offerings. Problem-solving capabilities, adaptability, and the eagerness to continuously learn also play a vital role in achieving sales success.

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Common Interview Questions for Technical Sales Specialist
Can you describe your sales process as a Technical Sales Specialist?

When answering this question, outline your approach from prospecting and making initial calls to follow-ups and closing sales. Highlight the importance of understanding customer needs and adapting your tactics based on feedback. Provide examples of how you've successfully navigated challenges in your sales process.

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How do you handle objections from customers?

To tackle this question effectively, share specific strategies you've employed to address objections. Emphasize active listening, empathizing with the customer's concerns, and providing factual, confident responses. Discuss experiences where turning objections into opportunities led to successful sales outcomes.

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What experience do you have with account management?

Discuss your past experiences managing key accounts, focusing on how you've developed relationships, maintained communication, and addressed any issues that arose. Highlight your ability to monitor account performance and suggest improvements for growth.

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How would you approach a new territory as a Technical Sales Specialist?

In your response, outline how you would research the territory to understand the market dynamics and identify potential clients. Discuss strategies for establishing rapport with new accounts and leveraging local insights to build relationships quickly and ethically.

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What methods do you use to stay organized with your accounts and sales leads?

Explain your personal organization system, which might include CRM tools, scheduling techniques, or any other digital solutions that help you keep track of your accounts and sales leads. Demonstrating your proactive approach to time management is crucial.

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Can you provide an example of a time you exceeded your sales quota?

Prepare to share a specific instance where you exceeded your sales targets, detailing the strategies you implemented and the results you achieved. Use metrics if available to quantify your success and emphasize the lessons learned from the experience.

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How do you maintain your knowledge of new products and industry trends?

Discuss how you routinely engage with industry publications, attend training sessions, or participate in relevant webinars. Being proactive in educating yourself about new products and market trends showcases your commitment to staying informed and effective in your role.

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What do you believe is the most important trait for a successful Technical Sales Specialist?

Share your perspective on the key traits that contribute to success, such as resilience, adaptability, or strong communication skills. Provide examples of how these traits have helped you in your previous roles, emphasizing your personal experiences.

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Describe a challenging sale you navigated. What did you learn?

Reflect on a specific challenge you've faced in sales. Talk about what made it challenging, the steps you took to overcome it, and the valuable lessons you gained from the experience. This demonstrates your ability to learn from adversity.

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How do you prioritize your calls and visits in your sales territory?

Explain your methodology for prioritizing prospects based on potential value, customer needs, or urgency. Show how your approach ensures that you maximize your efficiency and effectiveness in meeting and surpassing sales goals.

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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 26, 2025

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