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Wholesale Manager

Wholesale ManagerJob SummaryThe Wholesale Manager position is focused on coordinating/implementing wholesale marketing programs within the assigned territory for both independent and company owned NAPA stores. The Wholesale Manager will use the NAPA Programs to assist NAPA Store Owners and Managers to drive sales, improve profitability, and increase their overall market share.Responsibilities

  • Work with existing NAPA stores to foster improved communications, build upon existing customer relationships, and expand their commercial sales effort to increased levels of market penetration to achieves market sales quotas.
  • Maintains customer relationships to ensure exceptional service, resolving issues thru problem solving and identifies new sales opportunities.
  • Develop plans to grow the average sales per customer of Auto Care and key Major Account customers. Provide leadership for directing sales and marketing programs that will provide real growth.
  • Target new markets for expanding wholesale efforts through increased outside selling, targeting of Major Account customers, and the addition of new Auto Care members.
  • Administer NAPA Wholesale Rebate Program information with HQ and coordinate field training programs.
  • Work with NAPA vendors and manufacturer representatives to provide strategic organization and planning for all wholesale efforts. Duties to include working with manufacturers to target and blitz specific accounts for sales improvement with their respective products.
  • Uses analytics to review sales trends and progress with store salespeople, owners, managers, and Distribution Center management team.
  • Redirect and support wholesale selling efforts as needed.
  • Performs other duties as assigned.Qualifications
  • 2+ years' experience in automotive aftermarket sales and management experience at both the store and service dealer level.
  • High School Diploma or equivalent required.
  • Sales Acumen: Demonstrates the ability to understand and apply sales principles, techniques, and processes effectively.
  • Communication and Customer Focus: Demonstrates the ability to identify, understand, and meet the needs of customers to build and maintain strong, long-lasting relationships influence others through clear and persuasive communication.
  • Resilience and Adaptability: Demonstrates the ability to recover quickly from setbacks, maintain motivation, and adapt to changing circumstances in a fast-paced sales environment.
  • Results Orientation & Financial Acumen: Demonstrates a strong drive to meet or exceed sales targets and objectives, with a focus on achieving measurable outcomes with an understanding of how to structure deals meet both sales and profit objectives.
  • Product Knowledge: Deep understanding of the specifications, features, benefits, and differentiators between products and brands.
  • Technology Proficiency: Comfortable using CRM systems, inventory management software, and other sales tools. Ability to leverage digital platforms for customer engagement.Preferred Qualifications
  • College degree or equivalent sales experience or successful NAPA experience preferred.
  • Prior experience in a NAPA store or other retail or shop productivity experience.
  • Prior Sales Program administration experience.
  • Understanding of financial statements (P&L, Balance Sheet).Leadership
  • Embodies the following values: serve, perform, influence, respect, innovate, team.
  • Effectively communicates by motivating and inspiring others through clear and proactive communication.
  • Delivers results and drives customer success by committing and focusing on outcomes to deliver results and making the customer the center of decisions.
  • Makes balanced decisions and thinks strategically by being a forward thinker.
  • Develops high-performing teams by providing inclusive leadership, attracting and developing world-class talent, providing ongoing feedback, and building trust across the organization.Physical Demands / Working Environment
  • Ability to operate a company vehicle safely and effectively for extended periods of time throughout cities, job sites, major highways, and interstates (including tunnels and bridges) and in all weather conditions.
  • Regularly required to stand, walk, use of hands, reach with hands and arms, climb or balance and stoop, kneel, crouch or crawl, and talk or hear.
  • Frequently lift and/or move up to 60 pounds.
  • Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
  • Ability to frequently attend events after hours and/or on weekends.
  • Travel requirements upwards of 50% at any given time.
  • Salary is $65,725.00 annually#HTFNot the right fit? -Let us know you're interested in a future opportunity by joining our Talent Community on or create an account to set up email alerts as new job postings become available that meet your interest!GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

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What You Should Know About Wholesale Manager, Genuine Parts Company

Welcome to your next adventure with us as a Wholesale Manager! Based in beautiful Honolulu County, HI, you'll be the driving force behind all wholesale marketing strategies at NAPA. In this role, you’ll utilize your skills to partner with our NAPA store owners and managers, guiding them in enhancing sales, improving profitability, and expanding market reach. Your days will be filled with fostering relationships, increasing customer satisfaction, and exploring new territories. Whether it’s leveraging data analytics to assess sales trends or delivering customized training programs, you’ll ensure NAPA stores have all they need to soar in the market. With responsibilities ranging from maintaining customer relationships to executing comprehensive sales plans, you'll play a crucial role in not just meeting, but exceeding sales quotas. Your sales expertise and passion for customer service will fuel your success as you target new market opportunities and develop plans that lead to tangible results. Armed with your proven ability to adapt in a fast-paced environment and motivate teams, you'll create a culture of performance and innovation at NAPA. This is more than a job—it’s the chance to advance your career while contributing to an iconic brand known for service and excellence. Ready to make an impact? Join us today!

Frequently Asked Questions (FAQs) for Wholesale Manager Role at Genuine Parts Company
What are the key responsibilities of a Wholesale Manager at NAPA?

As a Wholesale Manager at NAPA, your responsibilities include coordinating wholesale marketing programs, building strong customer relationships, targeting new markets for sales growth, analyzing sales data, and driving commercial sales efforts. You will work closely with both NAPA store owners and outside vendors to ensure strategies align with overall business goals and customer satisfaction.

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What qualifications are needed for a Wholesale Manager at NAPA?

To thrive as a Wholesale Manager at NAPA, you should possess at least 2 years of experience in automotive aftermarket sales, a High School diploma or equivalent, along with strong sales acumen, effective communication skills, and resilience in diverse environments. Familiarity with CRM systems and a deep understanding of product specifications can significantly boost your possibility for success in this role.

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How does a Wholesale Manager contribute to NAPA's sales targets?

A Wholesale Manager directly contributes to NAPA's sales targets by implementing strategic marketing programs, establishing partnerships with local stores, and utilizing analytics to track sales trends. By identifying new opportunities and fostering strong relationships, they ensure that NAPA meets or exceeds its market sales quotas and maintains a prominent position in the automotive aftermarket.

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What is the work environment like for a Wholesale Manager at NAPA?

The work environment for a Wholesale Manager at NAPA varies and can be both dynamic and fast-paced. Expect to travel frequently to meet customers and attend events, working in diverse settings ranging from corporate offices to retail locations. You'll also have the opportunity to operate a company vehicle, making it essential to stay adaptable and prepared for various weather conditions.

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What can a Wholesale Manager at NAPA expect in terms of salary and benefits?

A Wholesale Manager at NAPA can expect a competitive annual salary of $65,725. In addition to this base compensation, NAPA prides itself on fostering a culture of growth and opportunity, offering potential benefits that may include health insurance, retirement plans, and other perks that support both personal and professional development.

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Common Interview Questions for Wholesale Manager
What strategies would you use to build relationships with NAPA store owners and managers?

To build strong relationships with NAPA store owners and managers, I would prioritize open communication, actively listen to their needs, and be proactive in offering tailored support and solutions. Building trust through regular check-ins and being available to solve problems would be pivotal to fostering long-lasting partnerships.

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How do you approach setting and meeting sales targets?

I approach setting and meeting sales targets by first analyzing historical sales data and market conditions to establish realistic yet challenging objectives. Then, I develop a comprehensive sales plan with specific strategies to achieve these targets, while regularly tracking progress and adjusting tactics to ensure we meet our goals.

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Can you describe your experience with CRM systems?

I have extensive experience utilizing CRM systems to manage customer data and track sales activities. These platforms have helped me streamline communication with clients, analyze sales trends, and effectively manage follow-ups, ultimately leading to enhanced customer satisfaction and increased sales.

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Describe a time when you turned a dissatisfied customer into a loyal client.

In a previous role, I encountered a dissatisfied customer due to a product defect. I quickly engaged with them to understand their concerns and provided immediate resolution, including a replacement and an additional discount. By addressing their issue promptly and ensuring their satisfaction, I transformed their negative experience into loyalty, leading to repeat business.

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How do you stay updated on market trends and competitor activities?

Staying updated on market trends and competitor activities is crucial in sales. I regularly engage in industry research, subscribe to relevant newsletters, and participate in trade events. This proactive approach allows me to anticipate changes and adapt strategies accordingly to stay ahead in the market.

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What experience do you have with training sales teams?

I have had extensive experience training sales teams by developing targeted training modules that focus on product knowledge, sales techniques, and customer service skills. I believe in hands-on training where team members can practice skills in real-life scenarios, which fosters confidence and leads to better outcomes.

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How would you leverage analytics in your role as a Wholesale Manager?

As a Wholesale Manager, I would leverage analytics to review sales performance, identify potential growth areas, and tailor marketing strategies effectively. By analyzing data trends, I can better understand customer behaviors and preferences, enabling me to fine-tune our approach and enhance sales efforts.

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What’s your strategy for entering new markets?

Entering new markets requires thorough research and a clear strategy. I would assess market potential through data analysis, identify key opportunities, and develop strong partnerships with local owners. Additionally, I would implement targeted marketing strategies, ensuring our entry aligns with our overall business model.

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How do you ensure your team meets performance goals?

To ensure my team meets performance goals, I focus on clear communication of expectations and provide regular feedback. I also believe in motivating my team through recognition, creating an environment where they feel supported and engaged in achieving our collective objectives.

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Why do you want to work as a Wholesale Manager at NAPA?

I am drawn to the Wholesale Manager position at NAPA because of the company's reputation for excellence and customer service. I am passionate about the automotive industry and believe my skills in sales and relationship building will contribute positively to NAPA's growth. Being part of a team that drives innovation and delivers exceptional service excites me.

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DATE POSTED
March 26, 2025

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