Athlete Marketing Associate (Powerlifting & Gym Specialist)

As an Athlete Marketing Associate at Gymshark, you'll be responsible for scouting new talent in the powerlifting scene, developing influencer campaigns, tracking their performance, and maintaining relationships with athletes. You'll work closely with the marketing team to strategize and ensure campaigns resonate with our audience, while keeping an eye on trends in the fitness industry.

To be considered for the Athlete Marketing Associate position at Gymshark, candidates should hold a Bachelor’s degree in Marketing or a related field. Experience in influencer marketing or social media is essential. We are looking for someone who is organized, detail-oriented, and possesses the ability to manage multiple priorities effectively.

While a strong interest in health and fitness is preferred for the Athlete Marketing Associate role at Gymshark, it’s not strictly necessary. What’s essential is a passion for social media and a motivation to work within the fitness community. Your enthusiasm for the industry will help you relate better to our athletes and campaigns.

The Athlete Marketing Associate position at Gymshark is a hybrid role based in our NYC office. You will collaborate with a supportive team, fostering a dynamic and inclusive environment where creativity thrives, and every team member's contribution is valued. Expect an energetic workplace that encourages personal growth aligned with the company's rapid expansion.

Gymshark offers a competitive benefits package for Athlete Marketing Associates, including 31 days of holiday, 401K contributions, a fitness perk, and a generous discount on Gymshark products. Additionally, we provide medical, dental, and vision insurance, plus support for family leave and mental health needs, fostering an environment that prioritizes wellbeing.

When identifying potential influencers, I focus on their engagement metrics, authenticity, and alignment with Gymshark’s brand values. I analyze their content and audience to ensure they resonate well with our target demographic, while also remaining updated on trends in the fitness industry.

In my previous role, I managed a campaign where we partnered with several micro-influencers in the fitness space, resulting in increased engagement and brand visibility. Utilizing feedback and analyzing data during the campaign helped us refine our strategies in real-time, leading to a 40% increase in reach compared to previous campaigns.

To manage competing priorities effectively, I prioritize tasks based on deadlines and impact. I make use of project management tools to keep track of my workflows and maintain open communication with influencers to ensure everyone is aligned and aware of project timelines.

Success can be gauged through various metrics, including engagement rates, sales conversions, reach, and feedback from the audience. I would establish KPIs before launching the campaign and continuously monitor them to adjust strategies in real-time for optimal results.

Collaboration is crucial for the Athlete Marketing Associate role. Working with social media, PR, creative, and product teams ensures that influencer campaigns align with Gymshark’s overall strategy, creating a cohesive brand story and maximizing campaign impact.

I stay informed by actively following industry influencers, participating in relevant online groups, and subscribing to fitness and marketing publications. Engaging with the community on social media platforms helps me understand emerging trends and enables me to adapt our strategies accordingly.

I admire Gymshark’s commitment to community and inclusivity within the fitness industry. The brand's mission aligns with my passions, and I believe that my skills in athlete marketing can contribute significantly to shaping the future of the brand while making a difference in the fitness community.

My approach involves personalized outreach, highlighting what makes Gymshark unique and how we can work together to benefit each other. Establishing genuine connections and understanding their vision allows for more authentic collaborations that resonate with audiences.

I provide influencers with clear guidelines on our brand messaging while allowing them to maintain their unique style. This way, the content stays authentic, aligns with Gymshark’s values, and resonates well with their audience.

In a previous role, I encountered a situation where an influencer didn't meet the expected deliverables. I arranged a meeting to understand their perspective and found a solution that worked for both parties. Open communication and flexibility helped us maintain a positive relationship going forward.