Associate Director, Marketing

This is where you save and sustain lives

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients. 

Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.

Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work. 

Join us at the intersection of saving and sustaining lives— where your purpose accelerates our mission. 

Baxter Healthcare, a global leader in medical technology, is seeking an Associate Director of Marketing to own the strategic and commercial efforts for the Novum IQ Infusion Pump Platform. This innovative platform integrates large volume and syringe infusion pumps with advanced digital health solutions, including Dose IQ Safety Software and IQ Enterprise Connectivity Suite, to enhance patient safety and clinician efficiency.

You will drive marketing strategies, oversee product positioning, and collaborate with cross-functional teams to ensure the platform’s success in a competitive healthcare landscape. This role is pivotal in advancing Baxter’s mission to save and sustain lives by delivering ground breaking infusion solutions to healthcare providers worldwide.

What you'll do

• Strategic Leadership: Develop and implement marketing strategies for the Novum IQ Infusion Pump Platform, including positioning, pricing, and launch plans, to increase market penetration and revenue growth.
• Product Management: Be responsible for the product lifecycle, including large volume pumps (LVP), syringe pumps, and associated digital health solutions, ensuring alignment with customer needs and market trends.
• Market Insights: Conduct market research and competitive analysis to find opportunities, understand customer (healthcare professionals, hospitals) difficulties, and refine value propositions.
• Commercial Execution: Lead the development of promotional tools, campaigns, and sales enablement materials to drive adoption among healthcare providers, emphasizing the platform’s safety features, interoperability, and workflow efficiencies.
• Cross-Functional Collaboration: Partner with Upstream Marketing, Medical Affairs, Sales, Training, and Regulatory teams to ensure product development, clinical messaging, and compliance align with marketing objectives.
• Customer Engagement: Build and maintain a network of key opinion leaders (KOLs) and subject matter experts to enhance credibility and inform product strategy.
• Performance Metrics: Define and track key performance indicators such as market share, customer satisfaction, and drug library compliance rates, using data to optimize marketing efforts.
• Innovation Advocacy: Champion platform’s unique features—such as titration error prevention, EMR integration, and cybersecurity protocols—to position Baxter as a leader in smart infusion technology.
• Budget Management: Oversee marketing budget allocation for platform, ensuring efficient use of resources to achieve business goals.

What you'll bring

Education: Bachelor’s degree in Marketing, Business, Healthcare Administration, or a related field; MBA or advanced degree preferred.

• Minimum of 8-10 years of marketing experience in the healthcare, medical device, or pharmaceutical industry.
• Consistent track record of launching and handling innovative medical technology products, preferably in infusion systems or critical care.
• Experience in global marketing and working with cross-functional teams in a matrixed organization.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans.
• Exceptional communication and leadership abilities to influence partners at all levels.
• Proficiency in market research, product positioning, and promotional campaign development.
• Familiarity with healthcare regulations (e.g., FDA) and digital health technologies (e.g., EMR integration, cybersecurity).
• Ability to lead multiple priorities in a fast-paced environment.
• Preferred Qualifications:
• Direct experience with infusion pump platforms or related medical devices.
• Knowledge of Baxter’s Dose IQ Safety Software, IQ Enterprise Connectivity Suite, or similar infusion safety systems.
• Established relationships with healthcare professionals or hospital decision-makers.

Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a required minimum number of days a week in our Deerfield, IL office. This policy provides the benefits of connecting and collaborating in-person in support of our Mission. The flexible workplace policy is subject to local laws and legal requirements. At its discretion, Baxter may decide to adjust, suspend, or discontinue as business needs change.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The estimated base salary for this position is $168,000 - 210,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position is also eligible for discretionary bonuses and long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

US Benefits at Baxter (except for Puerto Rico)

This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter

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Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

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