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Product Marketing Associate

JOB SUMMARY 

This role focuses on driving business performance by supporting the category entry point growth strategy, leading new product launches through the 4D process, and delivering first-class connected product calendar “Experiences”.  Key responsibilities include leading new product launches from test through to launch, building connected product marketing calendar experiences, and living a culture of executional excellence. The ideal candidate will be creative, ideas-led, and have a strong passion for analyzing data to drive for actionable results.

ESSENTIAL JOB FUNCTIONS

  • Play a key role across all aspects of the 4D new product and product change process partnering with cross-functional teams including operations, IT, and Culinary Innovation.
  • Support creative innovation workshops and collaborate with Consumer Insights to test and validate solutions as required against established benchmarks and launch standards.
  • Define the 4D process and set stage gates, making necessary recommendations for course corrective action based on timelines, test dialogistic, and consumer data.
  • Own the product test and product launch evaluation process, collaborating with finance to set and measure key success criteria and partnership with IT, Operations, and Supply Chain 
  • Create a fast-to-learn, fast-to-act process for product tests and product launches so that learnings are identified and acted upon quickly.
  • Support the marketing team connections planning process to ensure that each product “Experience” is connected and campaign development is cohesive.

SKILLS AND KNOWLEDGE REQUIREMENTS

  • Bachelor’s Degree in Marketing, Finance, or other related field required.
  • 6-8 years of related experience in brand marketing, product marketing, innovation or similar.
  • Strong analytical and project management skills
  • Self-motivated team player that brings excitement and enthusiasm to work each day.
  • Enjoys working in a fast-paced, constantly iterating environment.  

COMPENSATION

Salary Range: $86,300 to $101,400 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

BENEFITS

Competitive base pay with benefits including:

  • Up to 4 weeks of vacation per year plus additional sick days
  • Hybrid work schedule and year-round flex day Friday
  • Up to 10 Paid Holidays + 1 Floating holidays
  • The company provided Recharge Days to unplug and reenergize
  • Competitive bonus program for eligible roles
  • Recognition-based culture.

FAMILY BENEFITS:

  • Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
  • Healthcare and dependent care flexible spending accounts
  • Employee Assistance Program available to all employees and their dependents
  • Generous parental leave
  • Onsite Childcare through Bright Horizons

ADDITIONAL PERKS:

  • 401(k) benefit plan with a 6% matching contribution
  • Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
  • Access to LinkedIn Learning
     

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization. 

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Average salary estimate

$93850 / YEARLY (est.)
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$86300K
$101400K

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What You Should Know About Product Marketing Associate, Habit Burger Grill

Are you ready to take your career to the next level as a Product Marketing Associate at The Habit Restaurants in Irvine, California? In this exciting role, you will be instrumental in driving our business performance by supporting our category entry point growth strategy and leading innovative product launches through our 4D process. If you have a flair for creativity and a passion for analyzing data to achieve actionable results, you might be just the person we're looking for! Your day-to-day tasks will involve collaborating with cross-functional teams, including operations and culinary innovation, to ensure that our product offerings meet the highest standards of quality. You'll take charge of developing connected product marketing calendar experiences that enhance customer engagement and satisfaction. With your analytical mindset, you'll define and manage the 4D process, ensuring that all stages from testing to launch are executed flawlessly. If you love working in a fast-paced environment where ideas and innovation thrive, The Habit Restaurants will provide you with the perfect platform to showcase your talents. We value self-motivated team players who bring excitement to the workplace every day. So if you have a Bachelor’s Degree in Marketing or Finance, alongside 6-8 years of relevant experience, we can't wait to meet you and see what you can bring to our team!

Frequently Asked Questions (FAQs) for Product Marketing Associate Role at Habit Burger Grill
What are the main responsibilities of a Product Marketing Associate at The Habit Restaurants?

As a Product Marketing Associate at The Habit Restaurants, your primary responsibilities will include supporting the category entry point growth strategy, leading new product launches through the 4D process, and creating connected product marketing calendar experiences. You will also collaborate with cross-functional teams to guarantee that products meet the market standards from conceptualization to launch.

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What qualifications are required for the Product Marketing Associate position at The Habit Restaurants?

To qualify for the Product Marketing Associate role at The Habit Restaurants, you need a Bachelor’s Degree in Marketing, Finance, or a related field. Additionally, 6-8 years of experience in brand marketing or product marketing is highly valued, along with strong analytical and project management skills.

Join Rise to see the full answer
How does The Habit Restaurants support new product launches for the Product Marketing Associate role?

The Habit Restaurants encourages Product Marketing Associates to lead new product launches by following the 4D process, which includes collaborating with various teams such as operations, IT, and culinary innovation to ensure successful product introduction and marketing.

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What skills will enhance my candidacy for the Product Marketing Associate role at The Habit Restaurants?

Strong analytical abilities, project management skills, and creativity will significantly enhance your candidacy for the Product Marketing Associate position at The Habit Restaurants. The ability to work collaboratively in a fast-paced environment while driving for actionable results is also essential.

Join Rise to see the full answer
What benefits can I expect as a Product Marketing Associate at The Habit Restaurants?

As a Product Marketing Associate, you can expect competitive pay along with extensive benefits, including vacation days, hybrid work options, medical and dental coverage, a generous parental leave policy, and opportunities for professional development.

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Common Interview Questions for Product Marketing Associate
Can you describe your experience with product launches?

When answering this question, emphasize any specific product launches you have managed, the processes you followed, and the results achieved. Provide examples that highlight your ability to work with cross-functional teams to ensure successful market entry.

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How do you prioritize tasks during a busy product development cycle?

To answer effectively, discuss your time management skills and tools you use to track priorities. Mention specific strategies like setting key milestones and working closely with the team to maintain alignment on objectives.

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What methodologies do you use for market research?

Outline the research methodologies you are familiar with, such as surveys, focus groups, or consumer feedback loops. Highlight how you utilize these methodologies to inform product development and marketing strategies.

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How do you incorporate data analysis into your marketing strategies?

Discuss how you collect and analyze data, such as sales trends or customer behavior, to inform your marketing strategies. Provide examples where your data-driven approach led to successful outcomes in past roles.

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What challenges have you faced in product marketing and how did you overcome them?

Share specific examples of challenges, focusing on your problem-solving approach. Highlight lessons learned and how you adapted your strategies to achieve desired results in the face of obstacles.

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Can you give an example of a successful marketing campaign you led?

Detail a specific marketing campaign that you spearheaded, focusing on the objectives, strategies employed, and measurable results. Discuss what made the campaign successful and how it aligns with the goals of The Habit Restaurants.

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How do you ensure alignment across different teams during a product launch?

Emphasize your communication and collaboration skills. Discuss how you facilitate cross-functional meetings, share updates regularly, and use project management tools to keep everyone aligned with the product launch progress.

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What techniques do you use to gather consumer insights?

Mention various techniques such as surveys, interviews, or social media listening. Underline how you analyze these insights to tailor product offerings and marketing strategies effectively.

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How do you keep up with industry trends and competitor analysis?

Discuss your methods for staying informed about market trends, such as subscribing to industry publications, participating in webinars, or engaging in networking events. Explain how this knowledge influences your marketing strategies.

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Why do you want to work at The Habit Restaurants as a Product Marketing Associate?

Express your interest in The Habit Restaurants' culture and values. Mention specific aspects of the brand that resonate with you and how you believe your skills and experiences align with delivering their marketing objectives.

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Full-time, hybrid
DATE POSTED
April 4, 2025

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