SEO Specialist - Remote

As an SEO Specialist at Grand Canyon Education, your primary responsibilities include planning and executing SEO strategies to enhance our university partners' online visibility. You will analyze and report on performance data using tools like Google Analytics and Google Search Console, conduct keyword research, perform technical SEO audits, and collaborate with various teams to drive SEO initiatives in content creation. Staying updated on industry trends is also key to ensuring effective optimization efforts.

To be a successful SEO Specialist at Grand Canyon Education, candidates should possess a Bachelor's degree in a relevant field such as marketing or communications and have a minimum of 3 years of SEO web marketing experience. Proficient knowledge of tools like Google Analytics, WordPress, and SEMrush is required. Ideal candidates should also demonstrate strong project management skills and be capable of working both independently and within a team in a fast-paced environment.

An SEO Specialist at Grand Canyon Education should be proficient with essential tools like Google Analytics, Google Search Console, and Google My Business. Familiarity with SEO tools such as Moz, SEMrush, and Screaming Frog is crucial. Additionally, knowledge of testing platforms like Google Optimize will aid in executing A/B testing and enhancing conversion rates across different devices.

At Grand Canyon Education, the success of SEO initiatives is measured through various metrics tracked via Google Analytics and other SEO tools. Key performance indicators include organic search traffic growth, search engine visibility improvements, conversion rates from A/B testing, and the overall performance of website content. Regular reporting and analysis help in refining strategies to ensure continuous improvement.

Grand Canyon Education fosters a collaborative and innovative work environment, where SEO Specialists are encouraged to express their creativity and drive impactful changes. Working with educational institutions allows you to contribute to meaningful projects that influence students’ and institutions’ online presence. Plus, the remote work flexibility provides a great work-life balance while you elevate your SEO career.

Share specific strategies you've used, such as keyword optimization techniques, content marketing approaches, or link-building efforts. Be prepared to discuss the outcomes, such as increased organic traffic or improved search rankings, and highlight any tools you utilized during those processes.

Demonstrate your commitment to continuous learning by mentioning specific SEO blogs, forums, or resources you follow. Highlight any webinars or online courses you've taken recently that help keep you informed about industry trends, Google algorithm updates, and SEO best practices.

Elaborate on how keyword research lays the groundwork for effective SEO strategies, influencing content direction and search visibility. Share methods you've used for research, such as using Google Trends and SEO tools, and how it has shaped content creation and optimization efforts.

Outline the steps of conducting a technical SEO audit, including checking for crawl errors, analyzing site speed, ensuring mobile-friendliness, and examining metadata. Mention tools you rely on like Screaming Frog or SEMrush to efficiently gather data for your audits.

Discuss your top SEO tools, such as Google Analytics for tracking traffic, SEMrush for competitive analysis, or Moz for monitoring rankings. Explain how these tools assist in optimizing web strategies and how you have successfully leveraged them in your previous roles.

Provide a specific example of an SEO project where you faced challenges, detailing the hurdles you overcame, such as algorithm updates or a drop in rankings. Highlight the strategies you implemented that led to improvements and how you measured success afterward.

Discuss your organizational skills and methodologies for prioritization, such as using project management tools, setting specific goals, or categorizing tasks by urgency and impact. Give examples of how you’ve effectively managed multiple SEO projects simultaneously.

Explain the symbiotic relationship between content and SEO, emphasizing the importance of high-quality, relevant content for driving organic traffic. Share techniques for optimizing content, such as keyword integration, using engaging headers, and ensuring reader engagement.

Outline your strategies for ethical link-building, such as guest blogging, influencer outreach, or partnerships with relevant websites. Emphasize how you ensure that links contribute positively to Domain Authority while adhering to best practices.

Discuss current trends such as voice search, the importance of mobile optimization, and user experience factors in ranking. Share your thoughts on how SEO is evolving and how you intend to adapt your strategies to stay ahead in the changing landscape.