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Manager, Global Print Marketing

The Manager, Global Print Marketing is responsible for creating and mobilizing integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals in context of the overall Print Segment goals.
 

About the Role

In this opportunity as Manager, Global Print Marketing, you will:
 

- Serve as a “connector” and trusted partner across TR Marketing and the Print business, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans.

- Understand customer personas and pain points to inform relevant, personalized campaigns.

- Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives.

- Create initiative-specific marketing briefs and plan overviews that drive business impact and clearly allow other teams to mobilize and execute quickly.

- Manage detailed campaign plans through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities; ensure expectations are set and deadlines are met across teams.

- Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.

- Accountable for consistently monitoring performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.

- This role will be active in creating and delivering high-value marketing plans and will also lead a team of Campaign Planners supporting the overarching Print Segment sales and growth goals.

 

Key Deliverables:

- Set and deliver digital campaign engagement goals that will drive brand, product and pain point awareness

- Delivery of effective marketing strategies to drive Print e-store sales growth.

- Delivery of financial targets for the segment

- Ensure customer voice is driving marketing actions

 

About You
You're a fit for the role of Manager, Print Marketing if your background includes:
 

- 6+ years in marketing planning and campaign strategy

- BA/BS required; MBA preferred

- 2+ years of people management experience

- Strategic understanding of key martech tools that influence integrated campaign planning (Marketing Automation Platforms, Digital Analytics tools, Webinar tools, CRM systems)

- Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere

- Team player with the ability to foster strong relationships across multiple levels and functions within the organization

- Skilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomes

- Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset

- Highly analytical approach

- Experience in a matrixed and agile environment preferred

- Experience leveraging customer insights to drive strategy

- Strong organizational and project management skills

#LI-D2E

What’s in it For You?

Join us to inform the way forward with the latest AI solutions and address real-world challenges in legal, tax, compliance, and news. Backed by our commitment to continuous learning and market-leading benefits, you’ll be prepared to grow, lead, and thrive in an AI-enabled future. This includes:

  • Industry-Leading Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

  • Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, and hybrid model, empowering employees to achieve a better work-life balance.

  • Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

  • Culture: Globally recognized and award-winning reputation for inclusion, innovation, and customer-focus. Our eleven business resource groups nurture our culture of belonging across the diverse backgrounds and experiences represented across our global footprint.

  • Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

  • Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations.

For any eligible US locations, unless otherwise noted, the base compensation range for this role is $99,400 - $184,600.

This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.
Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.



Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.

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What You Should Know About Manager, Global Print Marketing, Thomson Reuters

Are you ready to step into an exciting role as the Manager, Global Print Marketing at Thomson Reuters? This position is all about crafting dynamic and integrated marketing campaigns that really resonate with our customers. You’ll be the ultimate connector, collaborating with various marketing teams and the Print business to bring innovative ideas to life. Understanding customer personas is key, and you’ll leverage this knowledge to create personalized campaigns that drive engagement and sales. With over 6 years of marketing planning under your belt, you’ll create well-structured briefs that guide teams effectively, ensuring we meet our ambitious sales goals. As a leader, you’ll manage and mentor a team of Campaign Planners, pushing forward our overarching sales targets while continually optimizing our marketing strategies based on performance data. The role also emphasizes fostering strong relationships across different levels within the company and navigating challenges with a solution-oriented mindset. If you are a high-achieving self-starter who thrives in fast-paced environments and enjoys being a part of a dynamic team, then this opportunity is perfect for you! At Thomson Reuters, you’ll not only advance your career in an inclusive culture but also contribute meaningfully to a company that’s been at the forefront of essential services for nearly 160 years. Join us and play a pivotal role in redefining the future of knowledge professionals!

Frequently Asked Questions (FAQs) for Manager, Global Print Marketing Role at Thomson Reuters
What are the main responsibilities of the Manager, Global Print Marketing at Thomson Reuters?

As the Manager, Global Print Marketing at Thomson Reuters, your primary responsibilities include creating and executing integrated marketing plans that align with sales goals for the Print Segment. You will collaborate with various teams to craft impactful campaigns, understand customer needs, and develop acquisition and retention strategies. Additionally, you'll oversee a team of Campaign Planners and monitor performance to ensure the success and optimization of marketing initiatives.

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What qualifications are needed for the Manager, Global Print Marketing role at Thomson Reuters?

To qualify for the Manager, Global Print Marketing role at Thomson Reuters, candidates should ideally have over 6 years of experience in marketing planning and campaign strategy, with a strong understanding of martech tools. A BA/BS degree is required, while an MBA is preferred. At least 2 years of people management experience, excellent analytical skills, and the ability to foster cross-functional relationships are also essential for success in this position.

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How does the Manager, Global Print Marketing contribute to Thomson Reuters’ overall business goals?

The Manager, Global Print Marketing plays a crucial role in fostering the growth of Thomson Reuters by developing targeted marketing strategies that drive Print e-store sales. Through creating customer-focused campaign plans, optimizing processes, and analyzing performance data, this role ensures alignment with broader business objectives while delivering on specific revenue goals.

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What skills are essential for success as Manager, Global Print Marketing at Thomson Reuters?

Essential skills for the Manager, Global Print Marketing position at Thomson Reuters include strong strategic thinking, project management capabilities, and excellent communication skills. Candidates should also possess a customer-centric mindset, the ability to leverage insights to drive marketing strategies, conflict resolution skills, and experience navigating a complex organizational environment.

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What does the work-life balance look like for the Manager, Global Print Marketing role at Thomson Reuters?

Thomson Reuters promotes a healthy work-life balance for its employees, including the Manager, Global Print Marketing role. With flexible work arrangements and policies like 'Flex My Way,' employees can manage personal and professional responsibilities efficiently. This includes the option to work from anywhere for up to 8 weeks per year, ensuring that you can maintain balance while achieving your career goals.

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Common Interview Questions for Manager, Global Print Marketing
Can you describe a successful marketing campaign you managed as a Manager, Global Print Marketing?

When answering this question, highlight a specific campaign that showcases your strategic planning and execution capabilities. Discuss the objectives you set, the strategies you implemented, and the results achieved. Be sure to detail how you incorporated customer feedback and performance data into your planning process.

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How do you prioritize marketing initiatives in a fast-paced environment?

To answer this question, illustrate your decision-making process and the criteria you use for prioritization. Discuss how you assess the potential impact of each initiative on sales goals and customer engagement. Mention the importance of collaboration with team members to align priorities effectively.

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What tools do you use for integrated marketing planning and why?

Share your experience with various martech tools that you've employed in the past, such as Marketing Automation Platforms and CRM systems. Explain how these tools have helped streamline processes and enhance the efficiency of your marketing initiatives, emphasizing the analytics and tracking capabilities that guide your decisions.

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How do you ensure your marketing strategies remain customer-centric?

Discuss your approach to understanding customer personas and pain points, including how you gather insights and feedback. Explain how these insights guide your campaign development to ensure resonance with your target audience and drive engagement.

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What is your approach to team management and development?

When answering this question, emphasize your leadership style and how you foster growth within your team. Describe how you support your Campaign Planners through mentorship, training opportunities, and ensuring that they have the resources they need to succeed.

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Can you provide an example of how you optimized a marketing process in your previous role?

Use this opportunity to showcase a specific situation where you identified inefficiencies in a marketing process and implemented changes that led to improved performance. Focus on the methodologies you applied to analyze the process and the measurable outcomes generated from your optimizations.

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How do you gauge the success of a marketing campaign?

Your response should indicate a solid understanding of key performance indicators (KPIs). Discuss how you establish metrics before launching a campaign, explain the tools you use to gather data post-campaign, and demonstrate how you derive insights to inform future strategies.

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What challenges do you foresee in the Manager, Global Print Marketing role and how would you address them?

Be prepared to discuss potential challenges such as shifting market dynamics or managing cross-functional teams. Emphasize your proactive mindset and adaptability, stating how you would identify challenges and implement strategies to mitigate their impact on your campaigns.

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How do you stay updated on industry trends and changes in customer behavior?

Share your strategies for continuous learning, including attending webinars, subscribing to relevant publications, or participating in industry networks. This demonstrates your commitment to staying informed and applying the latest insights to your marketing approaches.

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Why do you want to work for Thomson Reuters as the Manager, Global Print Marketing?

This question is an opportunity to align your values with that of Thomson Reuters. Discuss your admiration for their innovation and commitment to customer focus, stating how you wish to contribute to a company that has a significant impact on knowledge professionals and drives ethical practices.

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Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compl...

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