The Manager, Global Print Marketing is responsible for creating and mobilizing integrated, multi-channel marketing plans to meet sub-segment sales and revenue goals in context of the overall Print Segment goals.
About the Role
In this opportunity as Manager, Global Print Marketing, you will:
- Serve as a “connector” and trusted partner across TR Marketing and the Print business, partnering closely with cross-functional teams to translate marketing strategies into impactful, customer-centric campaign plans.
- Understand customer personas and pain points to inform relevant, personalized campaigns.
- Develop acquisition, retention, cross-sell, and upsell marketing campaign plans to meet business objectives.
- Create initiative-specific marketing briefs and plan overviews that drive business impact and clearly allow other teams to mobilize and execute quickly.
- Manage detailed campaign plans through thoughtful planning, integration of relevant content and effective translation into demand generation programs and activities; ensure expectations are set and deadlines are met across teams.
- Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
- Accountable for consistently monitoring performance data of assigned sub-segment; Derive insight and action items to leadership team and key stakeholders throughout the business.
- This role will be active in creating and delivering high-value marketing plans and will also lead a team of Campaign Planners supporting the overarching Print Segment sales and growth goals.
Key Deliverables:
- Set and deliver digital campaign engagement goals that will drive brand, product and pain point awareness
- Delivery of effective marketing strategies to drive Print e-store sales growth.
- Delivery of financial targets for the segment
- Ensure customer voice is driving marketing actions
About You
You're a fit for the role of Manager, Print Marketing if your background includes:
- 6+ years in marketing planning and campaign strategy
- BA/BS required; MBA preferred
- 2+ years of people management experience
- Strategic understanding of key martech tools that influence integrated campaign planning (Marketing Automation Platforms, Digital Analytics tools, Webinar tools, CRM systems)
- Customer-centric, high-achieving self-starter that thrives in a fast-paced, collaborative atmosphere
- Team player with the ability to foster strong relationships across multiple levels and functions within the organization
- Skilled at conflict resolution, solution selling and problem-solving to achieve win-win outcomes
- Entrepreneurial ‘can do’ approach with an adaptable, change-oriented mindset
- Highly analytical approach
- Experience in a matrixed and agile environment preferred
- Experience leveraging customer insights to drive strategy
- Strong organizational and project management skills
#LI-D2E
What’s in it For You?
Join us to inform the way forward with the latest AI solutions and address real-world challenges in legal, tax, compliance, and news. Backed by our commitment to continuous learning and market-leading benefits, you’ll be prepared to grow, lead, and thrive in an AI-enabled future. This includes:
Industry-Leading Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, and hybrid model, empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
Culture: Globally recognized and award-winning reputation for inclusion, innovation, and customer-focus. Our eleven business resource groups nurture our culture of belonging across the diverse backgrounds and experiences represented across our global footprint.
Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.
Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.
We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.
Accessibility
As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.
We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.
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More information about Thomson Reuters can be found on https://thomsonreuters.com.
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Are you ready to step into an exciting role as the Manager, Global Print Marketing at Thomson Reuters? This position is all about crafting dynamic and integrated marketing campaigns that really resonate with our customers. You’ll be the ultimate connector, collaborating with various marketing teams and the Print business to bring innovative ideas to life. Understanding customer personas is key, and you’ll leverage this knowledge to create personalized campaigns that drive engagement and sales. With over 6 years of marketing planning under your belt, you’ll create well-structured briefs that guide teams effectively, ensuring we meet our ambitious sales goals. As a leader, you’ll manage and mentor a team of Campaign Planners, pushing forward our overarching sales targets while continually optimizing our marketing strategies based on performance data. The role also emphasizes fostering strong relationships across different levels within the company and navigating challenges with a solution-oriented mindset. If you are a high-achieving self-starter who thrives in fast-paced environments and enjoys being a part of a dynamic team, then this opportunity is perfect for you! At Thomson Reuters, you’ll not only advance your career in an inclusive culture but also contribute meaningfully to a company that’s been at the forefront of essential services for nearly 160 years. Join us and play a pivotal role in redefining the future of knowledge professionals!
Thomson Reuters (NYSE / TSX: TRI) informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. The company serves professionals across legal, tax, accounting, compl...
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