Lead Marketing Manager - Paid

As a Lead Marketing Manager - Paid at Hike, you'll be responsible for developing and executing performance marketing strategies centered on acquisition, retention, and reactivation. Managing and optimizing paid campaigns across various channels like Google Ads and Meta Ads will be crucial, alongside leading a team of marketing specialists to ensure a high-performance execution. You will also focus on building data-driven campaigns that grow user awareness and drive engagement, while collaborating cross-functionally with product, design, and data teams to align marketing efforts with business objectives.

To excel as a Lead Marketing Manager - Paid at Hike, candidates should possess over 7 years of experience in performance marketing, with a strong background in driving successful campaigns across paid channels. An in-depth understanding of Google Ads, Meta Ads, X Ads, and programmatic advertising is essential. Furthermore, a strong analytical mindset is crucial for optimizing key performance metrics such as CPA, LTV, ROAS, and CTR. Leadership experience in managing marketing teams and cross-functional collaboration is also important.

At Hike, we strongly believe in nurturing talent and fostering growth, especially for roles like the Lead Marketing Manager - Paid. This includes providing mentorship opportunities to team members, engaging in continuous learning through resources like workshops and training sessions, and encouraging innovative ideas that can lead to significant improvements in our marketing strategies. Our culture emphasizes curiosity, collaboration, and ownership, ensuring that every team member has the support they need to thrive.

Success in the Lead Marketing Manager - Paid role at Hike requires a unique combination of strategic and tactical skills. Essential skills include expertise in data analysis and marketing analytics tools, a strong grasp of campaign management across various platforms, and a creativity that fuels innovative marketing campaigns. Additionally, effective communication, relationship management skills, and the ability to lead cross-functional teams are vital to achieving optimal results in this dynamic environment.

The work culture at Hike is vibrant, dynamic, and rooted in our core values. A Lead Marketing Manager - Paid can expect a supportive environment where top talent is celebrated and encouraged to take ownership of their projects. Our values prioritize curiosity, innovation, and teamwork, ensuring a collaborative atmosphere that values each team member’s contributions. We promote a 'move fast' mentality, allowing employees to experiment with new ideas and strategies while providing continuous opportunities for personal and professional growth.

In responding to this question, provide concrete examples of specific campaigns you've led, detailing the goals, strategies employed, and results achieved. Use metrics to highlight your successes, such as increases in ROAS or improvements in customer acquisition costs. Discuss the platforms you used and how you adapted your approach based on analytics.

Share your leadership philosophy and detail how you foster an environment of collaboration and continuous learning within your team. Provide examples of how you've successfully mentored team members, helping them grow in their roles while achieving collective objectives. Highlight any specific mentoring techniques or strategies you've found particularly effective.

Discuss specific marketing analytics tools you have experience with, such as Google Analytics, CleverTap, or A/B testing platforms. Explain how you use these tools to derive actionable insights, optimize campaigns, and measure performance against KPIs. Mention your analytical process for interpreting data and how it informs your marketing strategy.

Explain your strategies for staying informed, such as following industry blogs, participating in webinars, or being active in professional organizations. Mention any specific thought leaders you follow or resources you leverage to keep your knowledge current. Discuss why keeping up with trends is important in your role.

Provide examples of situations where you collaborated with other departments, such as product, design, and CRM teams. Highlight the importance of aligning marketing strategies with overall business objectives and the positive outcomes from successful collaboration. Emphasize your communication skills and how they facilitated teamwork.

Detail your methodology for budget management, including how you allocate resources across different channels and campaigns. Provide examples of your experience optimizing spend to maximize return on investment. Discuss how you set benchmarks for budget performance and the metrics you monitor to ensure financial efficiency.

Discuss your process for analyzing data to inform strategy, covering everything from identifying key metrics to devising tactics based on insights. Use examples to illustrate how you’ve successfully developed and executed data-driven campaigns, highlighting any particular challenges you overcame through this approach.

Detail the strategies you’ve designed for re-engaging lapsed users, including segmentation techniques and personalized messaging approaches. Provide specific examples of successful reactivation campaigns and the metrics you used to measure effectiveness, demonstrating your ability to drive user retention.

Explore a specific scenario where you ventured into untested territory with a campaign or strategy, the rationale behind it, and the outcome. Discuss the analysis that informed your decision, how you mitigated potential risks, and what you learned from the experience to shape your future strategies.

Highlight your experience with A/B testing and experimentation, detailing how you iterate on creatives and landing page elements to evaluate performance. Emphasize the importance of user experience and conversion metrics and discuss the strategies you have used to maximize engagement and conversion rates effectively.