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Strategic Account Executive

Strategic Account Executive

At the Hearst StoryStudio we deliver impactful custom content programs for our clients, leveraging Hearst’s rich history, extensive audience reach and best-in-class content marketing solutions. With over 15,000 custom stories told across 20 different verticals the opportunities are endless for our new Strategic Account Executive. 

Hearst StoryStudio is searching for a dynamic Strategic, National Account Executive with national agency contacts to sell strategic custom content solutions leveraging Hearst, the StoryStudio product suite, audience, traffic, and digital data to reach their target audience. 

Why Hearst StoryStudio? Our diverse team is filled with passionate individuals who want to win. We offer an upbeat and collaborative working environment where challenging the norm is encouraged. With ample opportunities to learn new skills and advance within the organization, our team members are given the tools to learn and grow their careers.

What will you do?

  • Sales Goals: Exceed sales activity, pipeline, and revenue goals on a monthly basis.
  • Lead Generation: Call on medium to large businesses to show the value of our suite of advertising products. Generate new leads through cold calling, email marketing, networking, and staying aware of new business openings.
  • Pipeline Management: Continually build a pipeline of new business and upsell opportunities.
  • Product Expertise: Become an expert on our digital and print products/services.
  • Client Interaction: Conduct discovery calls and presentations with prospects and customers.
  • Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently.
  • Forecasting: Manage client pipeline and monthly revenue forecast. 
  • Advertising Solutions: Create engaging advertising solutions to solve clients’ business needs.

What will it take to be successful?

  • Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.
  • Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.
  • Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.
  • Communicator: You are a lively and intelligent person with a stimulating influence on others.
  • Trend-savvy: You will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.

What we’re looking for:

  • Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
  • Experience: 5+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
  • Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
  • Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

What we offer:

  • Dynamic Environment: A great work environment where it's never boring.
  • Competitive Compensation: Competitive base salary with uncapped commissions for unlimited earning potential.
  • Collaborative Culture: Ideas and input are always welcome.
  • Benefits Package: Health, dental, vision coverage, flex spending accounts, short & long-term disability insurance, 401k with company match, and paid time off, and additional perks.
  • Learn more about Hearst StoryStudio at hearststorystudio.com
  • Remote work - Hearst can offer remote work in many states, with the option to also work in one of our local market offices, like San Francisco, Houston, or New York City. 

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in California. The reasonable estimate is between $85,000 and $95,000. Please note this information is specific to those hired in San Francisco. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

The Hearst StoryStudio is a full-service brand studio and content marketing agency providing digital-first solutions for brands big and small. Our industry-leading sponsored content and native advertising programs include scalable, guaranteed readership for our client partners

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$95000K

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What You Should Know About Strategic Account Executive, HNP

As a Strategic Account Executive at Hearst StoryStudio in the vibrant city of San Francisco, you will engage with dynamic clients and craft tailored content marketing solutions that truly resonate. At Hearst StoryStudio, we pride ourselves on delivering unique stories across various verticals, leaning on Hearst’s rich legacy and expansive audience reach. Your role will be pivotal as you connect with medium to large businesses, showcasing the unparalleled value of our advertising products. You’ll be at the frontline of generating leads, conducting engaging discovery calls, and presenting innovative ideas that align with our clients’ needs. If you're driven by competition and sales goals, this is your opportunity to shine. Our collaborative culture encourages challenging the norm and becoming an industry expert, while the energetic atmosphere will keep you motivated. The position not only offers a competitive compensation package but also a plethora of benefits, including health coverage and flexible working conditions. So, if you're looking to accelerate your career in a forward-thinking environment, where your contributions have a real impact, joining Hearst StoryStudio as a Strategic Account Executive might just be the perfect match for you!

Frequently Asked Questions (FAQs) for Strategic Account Executive Role at HNP
What are the key responsibilities of a Strategic Account Executive at Hearst StoryStudio?

The key responsibilities of a Strategic Account Executive at Hearst StoryStudio include exceeding sales activity, managing a robust pipeline, generating new leads through various channels, and conducting discovery calls with clients. You'll also recommend advertising solutions tailored to client needs while managing the client pipeline and revenue forecasting.

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What qualifications are required for the Strategic Account Executive role at Hearst StoryStudio?

To qualify for the Strategic Account Executive role at Hearst StoryStudio, candidates should have a BA/BS degree in Advertising, Marketing, or Communications, along with over 5 years of experience in business-to-business outside sales in the advertising or media sector. Demonstrated success in new business acquisition and solid presentation and communication skills are essential.

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How can I excel as a Strategic Account Executive at Hearst StoryStudio?

Excelling as a Strategic Account Executive at Hearst StoryStudio requires a blend of purposefulness, adaptability, and strong communication skills. Staying informed about industry trends and maintaining a competitive drive will also help you meet and exceed your sales goals, building significant relationships along the way.

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What kind of work environment can I expect at Hearst StoryStudio as a Strategic Account Executive?

At Hearst StoryStudio, as a Strategic Account Executive, you can expect a dynamic and collaborative work environment where ideas are valued and creativity flourishes. The culture emphasizes teamwork, allowing you to challenge the norm while contributing to impactful content solutions for clients.

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What benefits does Hearst StoryStudio offer to Strategic Account Executives?

Hearst StoryStudio offers a competitive compensation package for Strategic Account Executives, which includes uncapped commissions, health benefits, flexible spending, 401k with company match, and paid time off. Additionally, you have the option to work remotely or from one of our market offices, enhancing your work-life balance.

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Common Interview Questions for Strategic Account Executive
Can you describe your experience in business-to-business sales for advertising?

When answering this question, highlight specific examples of your previous sales roles, the types of clients you worked with, and strategies that led to successful acquisitions. Emphasize your ability to meet targets and maintain relationships.

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How do you prioritize leads when generating new business?

Discuss your approach to lead generation, focusing on how you assess potential leads based on their size, industry, and existing relationships. Also, mention any tools or methods you use to manage your pipeline efficiently.

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What techniques do you use for conducting effective sales presentations?

Prepare to talk about your strategies for engaging an audience during sales presentations. Mention the importance of understanding the client's needs, telling compelling stories about previous success, and tailoring your solutions to their objectives.

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How do you handle objections from clients during sales conversations?

Explain your techniques for listening, empathizing, and addressing client concerns. Provide examples of how you've successfully navigated objections in past roles and turned them into opportunities for further discussion.

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What do you think is the role of digital marketing in today's sales strategies?

Highlight your understanding of digital marketing's importance in reaching and engaging clients. Discuss how you integrate digital strategies into your sales approach to optimize reach and effectiveness.

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How do you keep up with industry trends and changes in advertising?

Share your methods for staying informed, such as following industry publications, attending webinars, or participating in networking events. Illustrate how this knowledge informs your sales strategies and client interactions.

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Describe a successful project where you exceeded sales targets.

Provide a concise narrative of a specific project, detailing the client, the challenge, and the tactics you employed that led to exceeding targets. Reflect on the lessons learned from the experience.

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What strategies do you recommend for upselling to existing clients?

Discuss your approach to understanding client needs thoroughly and how you identify opportunities to offer additional products or services. Emphasize the importance of relationship building in successful upselling.

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How do you measure your success as a Strategic Account Executive?

Explain the metrics you use to assess your performance, such as sales revenue, lead conversion rates, and client satisfaction. Share specific examples of how you've tracked and improved these metrics.

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What motivates you in a sales role?

Share personal motivations that drive you to succeed in sales, whether it's achieving targets, building client relationships, or the thrill of the competition. Relate your motivation to how it aligns with Hearst StoryStudio’s culture and values.

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Full-time, hybrid
DATE POSTED
April 2, 2025

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