Product Marketing Manager, Vello

As a Product Marketing Manager, Vello you will be responsible for creating a compelling narrative for internal and external audiences about our most innovative software product. You will be the expert on our customers, their customers, and the market overall. You will leverage those insights to enhance product positioning, messaging, and content that will set our product apart from the rest. You will partner with our product, sales, and customer success organizations to build go-to-market plans and execute those plans. You will work closely with the product team to take customer and market insights to influence roadmaps.

This is a highly cross-functional, collaborative role that will move across our various software products and throughout the broader IDEXX team. You should be a master storyteller who can get internal and external teams excited about what we are building. Ideally, you thrive in a startup environment, but also have the polish and patience to navigate some inevitable corporate aspects to building inside of a large organization. This role reports to our Associate Director, Product Marketing for Vello.

IDEXX Veterinary Software is the fastest growing part of IDEXX, with technology platforms that help veterinary practices run their businesses. If you are in the veterinary world, you know that IDEXX is a global leader in pet healthcare innovation – with diagnostics, software, and data solutions for practicing veterinarians around the world. If you live in Maine, you know that IDEXX is one of the largest employers in Maine with a reputation for being active in the community. But if you aren’t in the industry and you don’t live in Maine, you might not have heard of us, but once you do, you’ll be as excited as we are.

At IDEXX you can work on software that impacts millions of pets around the world. Where else can you have the stability of working as a global member of the S&P 500, improving the lives of pets, and getting to work on exciting new software with smart people who are genuinely nice? We are scientists, developers, product managers, strategists, marketers, and business development people that care about doing great work with great people.

We serve tens of thousands of practices around the world with software that helps vets manage their practice, interpret diagnostic results, refer patients to specialty hospitals, and communicate with millions of pet owners. We are quite literally at the center of the work veterinarians are doing every day.

Here’s how you’ll make an impact:

• Product Messaging & Positioning: Develop differentiated product positioning and messaging strategy based on customer understanding, competitive intelligence, and market insights.
• Voice of the Customer and Market: Be the expert on our customers and the competitive market, uncovering insights that lead to breakthrough messaging, accelerated service adoption & differentiated GTM tactics. Work with internal research teams to support insight gathering.
• Sales Enablement: Support our sales channels by delivering clear and concise sales enablement tools & collateral (sell sheets, product toolkits, battle cards, etc.), providing insight & direction on what customers’ needs are.
• GTM Planning & Execution: Deliver go-to-market plans for new feature development, crafting clear & measurable GTM strategy, goals, and KPI’s.
• Customer Content Development: Partner with the content team to develop an annual calendar of product content, including articles, case studies, blog posts, webinars that can be used by teams for demand gen.
• Collaborate and Manage Stakeholders: inspire and connect with cross-functional teams, both inside the software organization and across IDEXX.
• Thought Leadership: Act as a thought leader for the platform internally & externally, including speaking engagements, webinars, and articles.

What you need to succeed:

• 7+ years of experience in product marketing, ideally in SaaS organizations. Extra points for experience in both small business and corporate customers.
• Bachelor's Degree in a related field (i.e., Business, Communications, Marketing, Science, etc.); or an equivalent combination of education and work experience.
• Experience in both B2B and B2C preferred, as there are elements of both to the product platform you will be supporting.
• Appetite for a fast-moving collaborative environment. This role requires you to work across functions and departments and deliver on deadline.
• Extensive experience in positioning and messaging, leading product launches, and creating content and collateral. Clear, demonstrated success in enabling sales teams to succeed.
• Strong collaboration skills and team-oriented disposition with the ability to influence key stakeholders, foster collaboration, and drive results across cross-functional teams.
• A willingness to roll up your sleeves and switch between strategy and tactical execution.
• Self-starter with ability to manage a variety of large programs and deliverables at once.
• Love of animals helps but is not required.

Position Location – Boston area or Westbrook, ME preferred, though your work will be hybrid.

Why IDEXX?

We’re proud of the work we do because our work matters. An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from diseases. We have customers in over 175 countries and a global workforce of over 10,000 talented people.

So, what does that mean for you? We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery. At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.

Let’s pursue what matters together.

IDEXX values a diverse workforce and workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

IDEXX is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state, or federal laws.