Marketing Executive - job 2 of 6

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

The Role

We seek a technology-oriented yet creative, Marketing Executive to support the day-to-day operations of the marketing department, including event planning and customer journey campaigns management. The ideal candidate will have a strong understanding of the trade fairs industry and be able to work independently and as part of a team.

Job Summary/Responsibilities

• Customer journey management: overseeing the customer journey from start to finish. Work with a variety of teams, including marketing, sales, and customer service, to ensure that the customer experience is seamless and meets the needs of the customer.
• Develop and execute marketing strategies and plans: This includes working with the marketing team to develop a comprehensive marketing plan that aligns with the company's overall business goals. The marketing plan should include a mix of marketing activities, such as content marketing, social media marketing and email marketing.
• Research and identify strategic partners to collaborate with locally and internationally: This includes identifying potential partners who can help the company reach new markets, grow its customer base, or improve its products or services. The marketing team should research potential partners' capabilities, strengths, and weaknesses to ensure that they are a good fit for the company.
• Manage the business matchmaking feature and ensure high ROI for the clients: This includes managing the company's business matchmaking platform, which connects businesses with potential customers and partners. The marketing team should track the results of the matchmaking platform to ensure that it is generating leads and sales for the clients.
• Manage marketing tool kits (e-signatures, social media posts, WhatsApp invitations, explainer videos, etc.): This includes creating and managing the company's marketing toolkit, which includes a variety of marketing materials, such as e-signatures, social media posts, WhatsApp invitations, and explainer videos. The marketing team should ensure that the marketing toolkit is up-to-date and that it is aligned with the company's marketing goals.
• Support with marketing channels (Catalogue, MML, SMS, WhatsApp, Website, etc.): This includes supporting the company's marketing channels, such as its catalogue, marketing materials library, SMS marketing, WhatsApp marketing, and website. The marketing team should ensure that the company's marketing channels are effective and that they are reaching the company's target audience.

• Marketing knowledge: A marketing executive should have a strong understanding of marketing principles and strategies. They should be able to develop and execute marketing campaigns that are aligned with the company's overall marketing goals.
• Content creation skills: create engaging and informative content. They should be able to write blog posts, articles, infographics, and white papers that are relevant and appealing to the company's target audiences.
• Social media skills: manage social media accounts and use social media to engage with customers and promote the company's products or services.
• Email marketing skills: send email campaigns that are targeted and relevant to the company's target audiences. They should be able to write effective email copy and track the results of their email campaigns.
• Analytical skills: track and measure the results of their marketing campaigns. They should be able to use this information to improve the effectiveness of their future campaigns.
• Organizational skills: manage multiple projects and tasks simultaneously. They should be able to prioritize tasks, meet deadlines, and work under pressure.
• Communication skills: A marketing executive should be able to communicate effectively with a variety of stakeholders, including marketing team members, sales team members, and clients. They should be able to clearly articulate marketing strategies and plans, and they should be able to answer questions and resolve problems.
• Teamwork skills: A marketing executive should be able to work effectively as part of a team. They should be able to collaborate with others, share ideas, and give and receive feedback.

Skills and Education

• Educated to degree level or equivalent.
• Analytical and questioning mindset.
• Highly creative with excellent copywriting and visual marketing skills.
• Fast learner and committed to personal development and growth.
• Deadline and target driven.
• Experience of using email marketing platforms.
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Database development and growth, including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Experience of working in a pressurised environment.
• Good verbal and written communication skills.
• Proficient in the use of MS Office, including intermediate/advanced PowerPoint, Word, Excel.
• Events marketing experience.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• A comprehensive company funded private medical insurance with international coverage.
• A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more.
• Recognition for great work, with global awards and kudos programmes.
• As an international company, the chance to collaborate with teams around the world.      

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.