Industry Product Marketing Manager

As an Industry Product Marketing Manager at Stripe, you will develop messaging and positioning for our target industries, craft campaign-level content, and create user stories to drive product adoption. Collaborating with Campaigns, Field Marketing, and Sales teams, you'll aim to create marketing strategies that enhance awareness and drive demand for our innovative products.

To be considered for the Industry Product Marketing Manager position at Stripe, candidates should have at least 4 years of prior product marketing experience, along with excellent verbal and written communication skills. Familiarity with translating technical features into user benefits and the ability to leverage data for impactful results are highly desirable.

The Industry Product Marketing Manager plays a pivotal role in Stripe's mission by shaping the way our products are communicated to different industries. By developing effective marketing strategies that resonate with specific customer segments, you help drive usage and revenue, ultimately supporting Stripe's goal of increasing the GDP of the internet.

Key skills for the Industry Product Marketing Manager at Stripe include strong storytelling abilities, exceptional communication skills, data analysis proficiency, project management capabilities, and a passion for technology. The ideal candidate should be ambitious and able to work collaboratively across various teams to execute marketing initiatives effectively.

At Stripe, the work environment for an Industry Product Marketing Manager is dynamic and fast-paced, fostering a culture of collaboration and innovation. You’ll engage with diverse teams across the organization, working on exciting projects that require both strategic thinking and detail-oriented execution, whether you choose to work from one of our cities or remotely.

When answering this question, focus on your most relevant experiences, highlighting specific campaigns you managed or strategies you developed. Discuss how your work led to measurable results, such as increased product adoption or revenue growth.

Discuss your approach to developing messaging, including market research, customer feedback, and competitive analysis. Mention how you ensure the messaging resonates with the target audience and aligns with the company’s overall strategy.

Talk about tailoring marketing strategies to the unique needs and challenges of the industry. Include examples of specific tactics such as content marketing, social media campaigns, or industry events you might employ to generate leads.

Emphasize your ability to analyze data and use insights to guide decision-making. Provide examples of how you've used data to identify opportunities or measure the success of previous marketing campaigns.

Provide a concrete example of a product launch, detailing your role, the strategies you implemented, and the outcomes. Highlight any challenges you overcame and how the launch contributed to your company's goals.

Explain your project management process, including how you assess deadlines, impact, and resources needed. Mention any tools or methods you use to stay organized and ensure timely delivery of projects.

Highlight the importance of teamwork and cross-functional collaboration in your work. Provide examples of how you’ve worked with sales, product development, or other departments to achieve marketing goals.

Discuss the methods you use to research and segment target audiences, such as surveys, user personas, or market analysis. Highlight how understanding audience needs informs your marketing strategies.

Think about potential industry challenges or market conditions. Discuss your proactive approach to problem-solving and how you'd use your skills and experience to mitigate these challenges.

Share what excites you about the company and the role, such as Stripe's mission, innovative products, or the opportunity to work in a dynamic environment. Demonstrate your enthusiasm and alignment with the company's values.