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Senior Customer Journey Expert Business Banking, Business Intermediaries

Senior Customer Journey Expert Business Banking, Business Intermediaries

Would you like to put your entrepreneurial and strategic mind to work, and help strengthen ING’s business intermediary proposition?

We are looking for a senior Customer Journey Expert to complement our business intermediary squad. This team consists of a group of enthusiastic and eager professionals, ready to make the difference for intermediaries and their entrepreneurs.

Customer Journey Expert – Business Intermediaries

The Easy Banking department is an ambitious department within ING Business Banking Netherlands that is responsible for achieving the digital and remote sales objectives. Within this department, you will be part of the Product Sales Team Lending that is responsible for the lead generation of business loans, loans and leases to freelancers and (small) business customers. We are looking for a senior customer journey expert to join our business intermediary squad.

Three years ago ING started the journey of creating a proposition to grow lending volume gained through business intermediaries. This is a strongly growing market existing of bookkeepers, accountants and financial advisors helping their clients grow their businesses and guiding them through the financing process. Now, three years later, there are 8 business intermediary advisors, an intermediary desk with 10 colleagues and SME business advisors in the country who carry out the  service model. We are looking for a customer journey expert who can help the team grow the portfolio with strategic thinking, experience in stakeholder- and project management and who has affinity with data.  

This is what you will do

Together with your squad, you are responsible for achieving the squad's mission:

Helping entrepreneurs grow their business together with intermediaries.

With the ambition to expand the intermediary lending propositions and to take the proposition to the next level, the aim is to substantially grow lending production through the intermediary channel.

Your main activities will be:

  • You understand the customer journey and will improve our proposition for business intermediaries to help their entrepreneurs grow their business.
  • You will work on ways to make sure ING is top of mind for business intermediaries when financing questions from their clients arise.
  • You will be monitoring and reporting on the performance of the proposition, and find ways through journey innovation, idea generation and implementation to improve the performance.  
  • You collect customer insights from business clients and business intermediaries in a structured way and translate these into improvements.
  • You are the first point of contact for higher management and work closely with sales and product teams to create synergy.
  • Together with the squad you support the business intermediary advisors, for them to excel at building out the relationship with business intermediaries and ease the financing process through the intermediary desk and the business intermediary portal.
  • You will assist the squad by providing data insights and try to find new ways of gaining insights that can help you and the squad in the decision-making process and underpin statements in discussions about the future of the proposition.
  • You will keep our main stakeholders informed about the most recent changes concerning the proposition, keep track of action points and provide the stakeholders with follow-ups.  
  • You are a sparring partner Internal stakeholders such as IT specialists, digital marketers, conversion specialists and remote & business advisors, each of whom has their own field of expertise.

How to be successful

We hire smart people like you because of your potential! Our greatest expectation is that you are curious, keep learning and take responsibility. In return, we support you to develop into an even better version of yourself.

  • You are excited! And know to achieve your goals.
  • You are result-oriented and have a commercial attitude.
  • You have affinity and experience with data handling.
  • You can translate a project idea to a plan of approach and execute this plan whilst keeping “helicopter view” to meet desired timelines and targets.
  • You have experience serving business clients, preferably SEM’s, SME’s and/or business intermediaries.
  • You have experience with business lending or business leasing provision and understand how we help customers move forward.
  • You can translate business customer needs into practical solutions that help business customers and intermediaries, and you understand better than anyone which digital and IT solutions can add value.
  • You are a good stakeholder manager, able to move stakeholders at regional and head office level. You can implement the identified improvements together with your stakeholders.
  • You can translate data and ideas into coherent, convincing presentations to persuade stakeholders.
  • Strong analytical skills
  • You are fluent in Dutch

Employment conditions & benefits

We want to ensure that you can strike the right balance between your career and private life. Find out more about our employment conditions at https://www.ing.jobs/nederland/Over-ING/arbeidsvoorwaarden.htm.

We want to make sure that you can find the right balance between your career and your private life. The benefits of working at ING include:

  • A salary tailored to your qualities and experience between 5,212 and 8,387 euro gross per month based on 36 hours per week.
  • A 36 or 40-hour working week in accordance with hybrid working (partly Amsterdam and partly from home).
  • 24-27 vacation days, depending on your contract. Supplemented with extra diversity days and collective days off.
  • Pension scheme
  • 13th month salary
  • Individual savings contribution (BIS), 3.5% of your gross annual salary
  • 8% holiday pay
  • Personal growth and challenging work with endless possibilities
  • An informal working environment with innovative colleagues
  • Flexible working so new ideas come to life faster

Are you excited?

Upload your CV and motivation letter by clicking the “Apply” button.  You may also reach out first to the recruiter for this role at: jeroen.maassen.van.den.brink@ing.com

About us  With 60,000 employees and operations in approximately 40 countries, there is no shortage of opportunities for people with initiative who want to help people take a step ahead in life and in business. Do you want to work at the cutting edge of what’s possible and at the same time ensure you work with integrity and hold the customer’s interests at heart? Do you want to be surrounded by progressive, inspiring, diverse and supportive colleagues? Then there is no better place to invest your talents than at ING. You can read more here: Working at ING  

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What You Should Know About Senior Customer Journey Expert Business Banking, Business Intermediaries, ING

As a Senior Customer Journey Expert for Business Banking at ING, you'll have the exciting opportunity to apply your entrepreneurial spirit and strategic thinking in a dynamic environment. Based out of our ACT office in Amsterdam, your role is crucial to enhancing ING's offerings to business intermediaries. Working alongside a passionate team, you will help facilitate the financial growth of entrepreneurs through enhanced lending propositions. You'll dive deep into understanding customer journeys, monitoring performance, and translating invaluable customer insights into actionable improvements. Your day-to-day will involve collaborating with various internal stakeholders—from IT specialists to digital marketers—to ensure we're always ahead of the curve. With three years under our belt growing the business intermediary market, including relationships with accountants and financial advisors, we now need an expert like you to help further expand this promising channel. If you possess a knack for data handling and have experience in business lending, this role could be your next big step. We believe in progress and aim to keep you learning and evolving as part of our vibrant team. Join us at ING and let's make a real difference together!

Frequently Asked Questions (FAQs) for Senior Customer Journey Expert Business Banking, Business Intermediaries Role at ING
What are the key responsibilities of a Senior Customer Journey Expert at ING?

As a Senior Customer Journey Expert at ING, your primary responsibilities include enhancing the customer journey for business intermediaries, developing innovative propositions for lending, and ensuring that our offerings remain top-of-mind for intermediaries. You will monitor proposition performance, gather customer insights, and collaborate closely with internal teams to implement effective strategies.

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What qualifications do I need to become a Senior Customer Journey Expert at ING?

To be considered for the Senior Customer Journey Expert position at ING, candidates should have experience in business lending or leasing, strong stakeholder management skills, and proficiency in data analysis. An understanding of the needs of small and medium enterprises (SMEs) and experience working with business intermediaries is also advantageous.

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How does ING support the professional development of its Senior Customer Journey Experts?

At ING, we value continuous growth. As part of your role as a Senior Customer Journey Expert, you'll have access to various professional development opportunities, including training sessions, mentorship programs, and the chance to work in a collaborative environment with peers who inspire innovation and forward-thinking.

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What kind of projects will I work on as a Senior Customer Journey Expert at ING?

In the role of Senior Customer Journey Expert at ING, you will work on projects aimed at improving the lending process for business intermediaries. This includes developing new strategies for customer engagement, implementing innovative ideas based on data insights, and enhancing the support provided to intermediaries to help them serve entrepreneurs better.

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What is the work culture like at ING for a Senior Customer Journey Expert?

The work culture at ING for a Senior Customer Journey Expert is collaborative, engaging, and result-oriented. You will work in an informal atmosphere where innovation is encouraged. We prioritize maintaining a healthy work-life balance and value contributions from all team members to enhance our business banking solutions.

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Common Interview Questions for Senior Customer Journey Expert Business Banking, Business Intermediaries
Can you explain your experience in improving customer journeys?

In responding to this question, it's beneficial to share specific examples of previous projects where you identified customer pain points and implemented solutions that enhanced the customer journey. Highlight your analytical skills in gathering insights and how your improvements led to measurable results.

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How do you prioritize tasks when managing multiple projects?

Discuss your approach to prioritization, emphasizing the importance of aligning projects with strategic goals. Mention tools or methods you use for project management, and illustrate your response with an example of how you successfully managed competing deadlines in the past.

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What strategies do you use to gather customer feedback?

Outline your methods for collecting customer feedback, such as surveys, interviews, or focus groups. Share an example that demonstrates how the feedback you gathered contributed to actionable insights that improved a product or service.

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Describe a time when you had to persuade stakeholders on a project idea.

When discussing this scenario, emphasize your communication skills and ability to present data-driven arguments. Provide a specific example of how you created a compelling presentation that persuaded stakeholders to support your project.

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What do you consider the most important qualities of a successful Senior Customer Journey Expert?

Highlight qualities such as analytical skills, creativity, stakeholder management, and a customer-focused mindset. Mention how possessing these qualities enables you to drive meaningful changes within the organization and enhance customer experiences.

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How would you handle a situation where a project does not go as planned?

Explain your approach to problem-solving and adaptability. Share an instance where you encountered challenges in a project, how you addressed them, and what you learned from the experience to help prevent similar issues in the future.

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What experience do you have in working with business intermediaries?

Detail your experience with business intermediaries, including how you understand their unique needs and how you've tailored solutions to aid them. Provide examples that illustrate your ability to build strong relationships within this sector.

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How do you stay updated with trends affecting business banking?

Discuss various methods you use, such as following industry publications, attending seminars, or participating in online communities. Illustrate your commitment to continuous learning and how staying informed helps you improve your work as a Senior Customer Journey Expert.

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Can you give an example of a successful product you helped launch?

Share a specific product launch you're proud of, focusing on your role in the process, the challenges faced, and the ultimate impact of the product in terms of customer satisfaction or sales.

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How would you approach working with a diverse team?

Express the value you place on diversity in a team and how it fosters innovation. Share examples of how you've successfully collaborated with individuals from various backgrounds to produce outstanding results.

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