Specialist, ICR Media Strategy & Planning

The Specialist, ICR Media Strategy & Planning at Inspire Brands plays a crucial role in supporting the Media Strategy & Planning team. Responsibilities include maintaining planning flowcharts and budgets, assisting the Sr. Manager, and handling regular reporting requests. This role will also involve monitoring campaign performance, engaging with media vendors, and ensuring that creative assets are delivered on time, all while upholding financial accuracy.

For the Specialist, ICR Media Strategy & Planning role at Inspire Brands, a four-year degree is preferred, along with 0 to 2 years of relevant experience in marketing or media. The ideal candidate should demonstrate exceptional problem-solving abilities, project management skills, and a strong willingness to learn all things media. Proficiency in Excel and PowerPoint is also key for this position.

The Specialist, ICR Media Strategy & Planning is vital in ensuring financial accuracy for marketing campaigns at Inspire Brands. Responsibilities include reconciling invoices with budgets, collaborating with finance teams to process invoices on time, and monitoring ongoing campaign performance to ensure KPIs are met. This financial stewardship helps maintain the integrity of the Media Strategy & Planning process.

A successful Specialist, ICR Media Strategy & Planning at Inspire Brands should possess excellent project management skills, strong communication abilities, and a detail-oriented mindset. The capacity to manage multiple priorities, interpret data effectively, and collaborate closely with team members is key. A sense of humor and personal integrity are also essential traits to thrive in this role.

The work environment for the Specialist, ICR Media Strategy & Planning at Inspire Brands is dynamic and collaborative. You’ll be part of a supportive team focused on media strategy across iconic restaurant brands. The culture values teamwork, personal growth, and a passion for food, making it an exciting place for anyone eager to learn and contribute.

When answering this question, emphasize any relevant experience related to media strategy and planning you may have. Discuss specific projects you've worked on, the tools or methodologies you used, and how those experiences prepared you for the Specialist position at Inspire Brands.

To effectively answer this question, explain your process for prioritizing tasks. You might mention methods such as creating a priority list, using project management software, or regularly communicating with team members. Highlight how your organizational skills will benefit the MS&P team at Inspire Brands.

Discuss any experience with software tools relevant to media planning and data analysis, such as Excel, PowerPoint, or specific media buying platforms. Explain how you’ve used these tools to manage projects or analyze data in previous roles.

In your response, talk about the importance of KPIs and analytics in evaluating campaign success. Provide examples of metrics you’ve tracked in past campaigns, how you assessed performance, and adjustments you made based on data insights.

When answering this question, choose a specific example that showcases your problem-solving skills and ability to work collaboratively. Detail the challenge, your role, the actions you took, and the positive outcome that resulted from your efforts.

Discuss your strategies for managing creative asset timelines. You might mention setting clear deadlines, maintaining open communication with creative teams, and utilizing project management tools to track progress. Tailor your response to align with the expectations of the Specialist role at Inspire Brands.

Provide examples of your analytical skills by mentioning how you investigate billing discrepancies. Explain your communication process with vendors, the importance of documentation, and how you ensure all parties are aligned for resolution.

In your response, select a concrete example where data analysis guided your marketing strategy or decision-making process. Highlight the data you analyzed and how it impacted the decision, showcasing your ability to leverage data effectively.

Emphasize your experience with financial reporting and your attention to detail in reconciling invoices. Share any relevant practices or methods you've used to ensure accuracy in financial dealings while discussing how you would apply these practices at Inspire Brands.

In your answer, talk about your passion for the restaurant industry and how media strategy impacts brand identities and customer engagement. Express your enthusiasm for the opportunity to work with renowned brands under Inspire Brands and make a tangible impact.