Senior Programmatic Campaigns Manager - job 2 of 2

As a Senior Programmatic Campaigns Manager at Jellyfish, you will oversee the end-to-end management of programmatic campaigns, which includes setup, pacing, optimization, and performance analysis. You will produce client-facing reports to guide strategic decisions and collaborate closely with Business Development to design strategies for potential clients. Additionally, mentoring junior team members will be part of your responsibilities, ensuring growth and skill development within the team.

To qualify for the Senior Programmatic Campaigns Manager position at Jellyfish, candidates should be fluent in English and Spanish, possess over four years of experience in managing display and programmatic campaigns within a marketing agency, and have proficiency in technologies like DV360 or Campaign Manager 360. Experience in mentoring junior team members is also valuable, as is a strong ability to cultivate lasting client relationships.

Jellyfish prioritizes the professional growth of its team members by offering unique opportunities like mentoring and personalized development plans. As a Senior Programmatic Campaigns Manager, you’ll have access to LinkedIn Learning with unlimited online courses, along with a paid day each month dedicated to self-development. This commitment to growth ensures that you can continually enhance your skills and advance in your career within the company.

The work culture at Jellyfish is inclusive and collaborative, aimed at fostering diverse perspectives. As a Senior Programmatic Campaigns Manager, you will thrive in an environment that celebrates contributions, encourages innovation, and values teamwork. With flexible working hours and the option to work remotely, you'll find a balance between your professional and personal life, making it a fulfilling place to grow your career.

As a Senior Programmatic Campaigns Manager at Jellyfish, you will have the exciting opportunity to work with some of the biggest brands across various industries. This role requires deep engagement with these clients to understand their unique marketing goals and ensure that your programmatic campaigns resonate effectively with their audiences.

When answering this question, provide specific examples of programs you've managed, focusing on your role, strategies implemented, and the results achieved. Highlight your technical skills, such as using platforms like DV360, to demonstrate your proficiency in programmatic marketing.

Discuss your approach to optimization, including regular data analysis, A/B testing, and making adjustments based on key performance indicators (KPIs). Show your understanding of the importance of pacing and audience targeting in enhancing campaign effectiveness.

Explain how you gather data, analyze performance metrics, and present your findings to clients. Emphasize your ability to translate complex data into actionable insights that clients can easily understand, thereby aiding in informed decision-making.

Share your methods for effective time management, such as creating a prioritization matrix or using task management tools. Stress the importance of clear communication within your team to ensure all projects are aligned and progressing on schedule.

Use this question to showcase your leadership skills. Offer a brief narrative of the situation, outlining the goals you set for the junior member, how you supported their learning, and the results of their development as a professional.

Talk about your commitment to continuous learning, whether through attending industry conferences, subscribing to relevant publications, or engaging with professional networks and communities. Highlight specific resources or people you follow that influence your knowledge in the digital marketing space.

Share a specific example, detailing the challenges faced and the steps you took to resolve them. Highlight your problem-solving skills and creativity in navigating unforeseen issues while keeping stakeholders informed and involved.

Discuss your strategies for developing rapport with clients, including regular communication, understanding their unique business needs, and providing tailored strategic insights. Stress the importance of trust and transparency in maintaining long-term relationships.

Identify the critical components of a successful programmatic campaign, such as targeted audience segmentation, compelling creative assets, continuous optimization, and effective budgeting. Show your understanding of the holistic approach required for effective campaigns.

Express your enthusiasm for Jellyfish’s commitment to innovation and collaboration. Highlight your alignment with the company values and vision, and how you believe this role will help you grow professionally while contributing to the agency's success.