Manager, Marketing Analytics - (Remote - US) - job 2 of 2

As the Manager of Marketing Analytics at Jobgether, you will analyze and interpret customer data through SQL, develop customer segmentation models, and track key metrics such as churn and retention rates. Collaborating with cross-functional teams, you will measure campaign effectiveness and design A/B tests to optimize marketing strategies. Your insights will significantly shape our marketing approach, aiming for enhanced customer retention.

To be considered for the Manager of Marketing Analytics role at Jobgether, you should have a Bachelor’s degree in Statistics, Mathematics, Computer Science, or a related field, along with at least 5 years of experience in customer insights analytics within an eCommerce environment. Proficiency in SQL, experience in statistical analysis, and excellent communication skills are also essential for this role.

The Manager of Marketing Analytics plays a crucial role at Jobgether by providing actionable insights derived from data analysis, which directly informs and innovates marketing strategies to improve customer retention. Your expertise will help optimize decision-making processes and measure the effectiveness of campaigns, ultimately contributing to the overall growth and success of the company.

In the Manager, Marketing Analytics role at Jobgether, you'll primarily use SQL for data analysis and analytics platforms to track customer metrics. You'll also design A/B tests and collaborate with Data Engineering to ensure scalable, accurate analytics solutions that support marketing initiatives, making data-driven recommendations.

Working as the Manager of Marketing Analytics at Jobgether comes with a competitive salary, comprehensive medical and dental insurance, a 401K with matching, flexible paid time off, and wellness stipends. You'll enjoy unique perks like free lunches, virtual wellness sessions, and an educational stipend. We believe in promoting a healthy work-life balance and overall well-being for our employees.

In the Manager, Marketing Analytics role, my experience with SQL has been essential to extracting, manipulating, and analyzing customer data. I can optimize complex queries to derive insights that support business decisions. I would illustrate specific projects where my SQL skills led to significant improvements in marketing strategies.

Developing customer segmentation models involves analyzing behavioral data, demographic information, and purchase history. I would discuss the methodologies I use, including clustering techniques and statistical analyses, while sharing a project example where segmentation led to enhanced marketing effectiveness and customer targeting.

Key metrics include customer churn, retention rates, lifetime value, and overall campaign ROI. I would explain how I track these metrics, their relevance to assessing marketing performance, and provide examples of how insight gained from these metrics influenced strategy adjustments.

My approach to A/B testing involves defining clear hypotheses, selecting appropriate metrics, and ensuring a robust testing methodology. I would describe a successful A/B test scenario, detailing how I analyzed the results and applied the findings to improve marketing campaigns or customer interactions.

Certainly! I believe in using visual data representations and straightforward language. I would share an example where I presented a detailed analysis to stakeholders, ensuring they understood the implications and recommended strategies based on the data.

Collaboration is key in analytics work. I would recount an experience where working closely with teams from Customer Engagement and BI led to improved campaign strategies, emphasizing how we shared insights and measurement tools for a cohesive approach.

Challenges often involve data inconsistencies and aligning objectives across teams. I'd detail how I've overcome these obstacles, focusing on solutions such as implementing better data validation processes or fostering open communication with other departments.

I prioritize continuous learning by attending workshops, webinars, and participating in relevant online forums. I would mention specific tools I've learned about recently and how I plan to integrate new techniques into my work as the Manager of Marketing Analytics.

Data is foundational in shaping strategic decisions. I would illustrate how analyzing customer feedback and performance reports led to strategic pivots in marketing approaches, driving efficiency and enhancing customer experiences.

I'm impressed by Jobgether's innovative approach to talent matching and the emphasis on data-driven strategies. I'm excited about the opportunity to contribute to a forward-thinking team and be part of an organization that values both data analytics and employee well-being.