Marketing Manager, Social Video Creative - job 16 of 20

The Marketing Manager, Social Video Creative at Visa is responsible for developing and executing social video content strategies that align with the brand's objectives. This includes concepting, editing, and producing videos for platforms like TikTok, Instagram, YouTube, and X. The manager collaborates with creative and strategic teams to create content that is both on-brand and on-trend, while also setting high creative standards across projects.

Candidates for the Marketing Manager, Social Video Creative position at Visa should possess strong video editing skills, particularly with tools like Adobe Premiere Pro and in-app editing solutions. A deep understanding of social video formats, trends, and best practices is also essential. Additionally, strong collaboration and communication skills are important, as the role involves working with diverse teams to create impactful content.

The Marketing Manager, Social Video Creative at Visa will focus primarily on social media platforms including TikTok, Instagram, YouTube, and X. The role involves crafting video content specifically designed for these platforms, ensuring that it meets audience expectations and leverages current trends for maximum engagement.

The Marketing Manager, Social Video Creative plays a crucial role in reinforcing Visa's brand strategy by producing compelling video content that aligns with key marketing messages. By integrating cultural trends and audience insights, the manager helps position Visa as a relatable and innovative brand in the social media landscape, translating brand campaigns into engaging social-first experiences.

The Marketing Manager, Social Video Creative position at Visa is a hybrid role. While there are expectations for in-office days, specific details regarding the schedule will be confirmed by the hiring manager. This flexibility allows for a balance between collaborative in-person work and remote creativity.

When answering this question, highlight specific projects you've worked on, the platforms you've utilized, and the types of content you've created. Discuss the tools you’ve used for editing, such as Adobe Premiere Pro or mobile apps, and how your work impacted engagement rates or brand presence.

To effectively respond, you can mention sources of information you follow, such as industry blogs, TikTok trends, or influential creators. Share examples of how you've adapted content based on trends and how that influenced your previous projects.

Discuss your process for developing engaging video content, including how you conceptualize ideas, storyboard, and choose visual elements. Emphasize the importance of understanding the platform's audience and utilizing best practices for maximum impact.

Share a specific example of a video campaign, outlining your role, the goals, and the results. Focus on metrics such as view counts, shares, or engagement rates to illustrate the campaign's success and your contributions.

Highlight your belief in collaboration as vital for creating impactful content. Explain how teamwork with social strategists, creatives, and editors has helped you produce better outcomes and led to successful projects.

Describe how you navigate the tension between creative freedom and adherence to brand standards. Share strategies for ensuring innovative ideas align with Visa’s branding and messaging while still being exciting and engaging.

Discuss your techniques for efficient editing when time is limited. Highlight your familiarity with tools and your ability to prioritize elements that enhance storytelling within a tight timeframe.

Describe your openness to feedback and how you view it as an opportunity for growth. Share examples where you've implemented feedback in past projects and improved the final product.

Explain how you leverage data and analytics to inform your video content decisions. Talk about the metrics you consider most important and how you've adapted your strategies based on past performance data.

Express your enthusiasm for the position by discussing your passion for video content, your alignment with Visa's brand values, and your desire to be part of a forward-thinking team. Mention how you see the opportunity to contribute to and shape the brand's social narrative.