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Marketing Manager - job 4 of 7

Company Description

Jobs for Humanity is collaborating with CPM to build an inclusive and just employment ecosystem. We support individuals coming from all walks of life.

Company Name: CPM

Job Description

*shopt are looking for a passionate and driven Marketing Manager to join our growing team in Thame. In this role, you will take full ownership of our marketing and engagement strategy, focusing on driving the continual acquisition and engagement of new and existing users on the app. This is a 12 month fixed term contract, starting ASAP. Paying up to £47500 p/a (pro rata) plus benefits! 

Ideal Location: Thame, United Kingdom, OX9 

Location can be flexible as we offer hybrid working 

As the brand guardian, you will ensure the consistency of *shopt's look and messaging, developing a strong brand toolkit to support our sales team and effectively articulate the *shopt proposition to existing and potential clients. Your work will be integral to achieving our growth targets, and you'll play a key role in ensuring our users remain at the heart of all our decision-making processes. 

Key Responsibilities: 

  • Partner with the Head of Strategy, Engagement, and Operations to set marketing objectives and design the annual marketing plan. 
  • Deliver measurable marketing initiatives aimed at achieving engagement and acquisition targets for users on the app. 
  • Develop a comprehensive communication plan to boost brand awareness and collaborate with third-party agencies and internal stakeholders to ensure high visibility. 
  • Conduct research into user behaviour and sentiment, providing actionable feedback to inform product development and engagement plans. 
  • Manage annual marketing budgets, tracking costs and returns by campaign. 
  • Assist with the organization and management of events and external shows. 
  • Create collateral to support the growth of retail media. 

Knowledge and Experience: 

  • A creative thinker with an excellent eye for detail and the ability to turn data into actionable insights. 
  • Strong budgeting and forecasting skills, with the ability to allocate marketing spend efficiently. 
  • Proactive, adaptable, and a can-do attitude, with the ability to thrive in a fast-paced environment. 
  • Team-oriented, collaborating effectively with cross-functional teams. 
  • Excellent communication and interpersonal skills. 

Why *shopt? 

  • Be part of a dynamic and fast-growing company with a strong emphasis on user-centric decision-making. 
  • Work in a collaborative and creative environment where your input will directly impact the success of the business. 
  • Opportunity to help shape and grow the shopt brand as we scale and evolve. 

Perks and Benefits: 

Salary: Up to £47,500 basic salary DOE (pro-rata)

Additional Earning Potential: Enjoy an annual bonus of 10% (STCP)

Health and Well-being: Prioritise your well-being with comprehensive private healthcare (this covers pre-existing medical condition, and you can add your family and spouse at a subsidised cost.) Option to buy private dental and other healthcare plans at a subsidised cost. 
 

Generous Holiday Package: Recoup with 26 days of holiday plus bank holidays, extending by one day each year of service up to a generous 31 days.

 

Work-Life Balance: Take control of your work-life balance with the flexibility to buy and sell holiday days.

 

Pension Plan: Secure your future with a generous pension plan.

 

Corporate Social Responsibility: Engage in meaningful CSR initiatives with dedicated days for giving back to the community through charitable activities.

 

Life Assurance: Enjoy peace of mind knowing you have 4X life assurance

We are proud to foster an inclusive work environment. We believe in a workplace that celebrates the unique perspectives and skills of all individuals believing this makes us stronger and more innovative.   

Should you require any adjustments or support during the application process, please don't hesitate to let us know. Our goal is to help you feel comfortable and confident, allowing you to showcase your unique skills and abilities to their fullest potential.   

We have been accredited Investors in People Gold award and places great importance on the training and development of our people. We work in a cooperative environment where great ideas and achievements are shared and celebrated.  

If you're a creative and strategic marketing professional looking to make a real impact in a growing company, we want to hear from you! 

Apply now to join the *shopt team and help drive our growth! 

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Average salary estimate

$43138 / YEARLY (est.)
min
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$38776K
$47500K

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What You Should Know About Marketing Manager, Jobs for Humanity

If you're a strategic thinker with a passion for marketing, join *shopt as a Marketing Manager! Based in the vibrant Thame, United Kingdom, you’ll take the reins of our marketing and engagement strategy to enhance the user experience on our app. As a key player at *shopt, your mission will be to drive user acquisition and engagement, while helping build a brand that truly resonates with everyone. You’ll collaborate closely with our Head of Strategy, Engagement, and Operations to craft inspiring marketing objectives and initiatives. We value creativity, so you will have the freedom to develop a comprehensive communication plan that boosts our brand awareness, working alongside both internal teams and third-party agencies. It's important to us that our users remain at the forefront of our decision-making, so your insights gathered from user research will help us refine our product offerings. With the flexibility of hybrid working arrangements and a fixed-term contract over 12 months, this role comes with a competitive salary of up to £47,500 pro-rata. Plus, enjoy benefits like a 10% annual bonus, extensive healthcare options, and a generous holiday package. We’re proud to be an inclusive workplace that recognizes the value of diverse perspectives, making your contributions vital to our progress and innovation. If you’re ready to make a significant impact in a dynamic environment and help shape the future of consumer engagement at *shopt, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Marketing Manager Role at Jobs for Humanity
What responsibilities does the Marketing Manager at *shopt have?

The Marketing Manager at *shopt is responsible for leading our marketing and engagement strategy, setting specific marketing objectives with the Head of Strategy, Engagement, and Operations, and delivering measurable initiatives to enhance user acquisition and engagement on the app. You'll also develop a comprehensive communication plan to boost brand awareness and manage annual marketing budgets effectively.

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What qualifications are needed for the Marketing Manager position at *shopt?

To be considered for the Marketing Manager role at *shopt, candidates should possess a strong background in marketing with proven budgeting and forecasting abilities. Creativity, attention to detail, excellent communication skills, and a proactive mindset are also essential for thriving in this fast-paced environment.

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What is the salary range for the Marketing Manager role at *shopt?

The Marketing Manager position at *shopt offers a competitive salary of up to £47,500 per annum, pro-rata, which reflects the candidate's experience and expertise. Additionally, there is an annual bonus potential of 10%, further enhancing the overall compensation package.

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Is hybrid working available for the Marketing Manager at *shopt?

Yes! The Marketing Manager role at *shopt offers flexible hybrid working arrangements, allowing you to balance your on-site presence with remote work, making it easier to achieve your work-life balance.

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What are the career development opportunities for a Marketing Manager at *shopt?

At *shopt, we prioritize training and development, providing Marketing Managers with opportunities to grow professionally. We are proud to have received the Investors in People Gold award, which reflects our commitment to fostering an inclusive and innovative environment that celebrates unique perspectives.

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Common Interview Questions for Marketing Manager
How do you approach developing a marketing strategy for a new product as a Marketing Manager?

Start by conducting thorough market research and user analysis to understand the target audience. Leverage this information to define clear marketing objectives and collaborate with various teams to formulate a comprehensive strategy that meets business goals.

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Can you discuss a successful marketing campaign you implemented in your last role?

Focus on a specific campaign by detailing its objectives, execution, the insights gathered, and the measurable outcomes. Highlight your role in the collaboration process, and how feedback and data informed the campaign's success.

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How do you measure the success of your marketing initiatives?

Utilize key performance indicators (KPIs) such as user engagement, acquisition rates, and ROI to assess the effectiveness of marketing initiatives. Discuss the importance of data analysis and how it drives your decision-making process.

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What techniques do you use to understand user behavior and sentiment?

Engage through surveys, focus groups, and feedback tools to gather insights directly from users. Analyze the data to identify trends and preferences, allowing your team to refine products and marketing strategies accordingly.

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How do you collaborate with cross-functional teams as a Marketing Manager?

Emphasize the importance of open communication and regular updates to ensure alignment on objectives. Share examples of past collaborations where you effectively contributed to projects by pooling resources and knowledge across teams.

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How do you allocate budgets effectively for different marketing campaigns?

Discuss how you analyze past campaign performances and user engagement data when determining budget allocation. Ensure you are prepared to pivot quickly based on real-time results to maximize overall efficacy.

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Can you provide an example of how you have adapted a marketing strategy in response to user feedback?

Share a specific instance where user insights prompted changes in strategy. Elaborate on how feedback informed new tactics, and the positive results that followed as a direct reaction to being user-centric.

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How do you stay updated on the latest marketing trends and technologies?

Mention various resources, such as industry publications, webinars, networking events, and online courses. Highlight your commitment to continuous learning as integral to maintaining competitive marketing practices.

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What role does brand consistency play in your marketing efforts?

Brand consistency is crucial; it ensures user trust and recognition. Talk about strategies you’ve implemented to maintain a consistent message and look across all channels to reinforce brand values.

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How do you handle challenges and conflicts within a team as a Marketing Manager?

Point out your approach to conflict resolution, emphasizing open dialogue and understanding different perspectives. Share examples of successful resolutions that strengthened team dynamics.

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Full-time, hybrid
DATE POSTED
April 13, 2025

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