KARGO is hiring: Paid Social Ad Designer in New York

As a Paid Social Ad Designer at KARGO, your primary responsibilities include designing eye-catching social media advertisements, collaborating with the design and marketing teams, and ensuring that your design solutions align with our brand's vision. You'll engage with stakeholders to gather input and refine your designs while adhering to established design systems and specifications.

To qualify for the Paid Social Ad Designer role at KARGO, you should have 3-6 years of experience in design, a strong portfolio that demonstrates your capabilities, and a solid understanding of layout and design patterns. Familiarity with design systems and excellent problem-solving skills are also highly valued in this position.

Essential skills for the Paid Social Ad Designer at KARGO include problem-solving and analytical skills, a keen eye for detail, and a solid foundation in design principles. Additionally, familiarity with design systems and effective communication abilities will help you present your solutions to stakeholders and collaborate effectively with your team.

Yes, KARGO requires candidates to provide a portfolio of related work for the Paid Social Ad Designer position. This portfolio should showcase your previous design work and highlight your ability to create effective and visually appealing advertisements.

The Paid Social Ad Designer role at KARGO has a typical work schedule of Monday to Friday, from 9:00 am to 5:00 pm. This schedule allows for a consistent workflow while providing ample time for collaboration with your team.

When discussing your design process, focus on how you gather input, define goals, sketch ideas, iterate on designs, and seek feedback. Highlight how you incorporate the brand's identity and target audience needs into your work, and be ready to share examples from your portfolio.

To ensure designs align with brand guidelines, I start by thoroughly reviewing the brand's style guide. I also communicate closely with stakeholders to clarify requirements and gather input. Additionally, I perform regular checks throughout the design process to confirm that I am maintaining consistency in color schemes, typography, and overall messaging.

I am proficient in various design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Sketch. I always stay updated with new software developments to enhance productivity and creativity in my designs.

I view constructive criticism as an opportunity for growth. I listen to feedback carefully, ask clarifying questions to understand concerns, and then incorporate relevant suggestions into my designs. This approach not only improves my work but also fosters collaboration with my team.

I recall a project where the timelines were tight and team feedback was varied. To overcome these challenges, I prioritized tasks, planned several design iterations for quick reviews, and maintained open communication with all team members. This strategy helped us meet deadlines while producing quality work.

From my experience, ads that combine strong visuals with concise, impactful messaging tend to perform best on social media. Engaging content, such as videos or carousel ads, often captures attention effectively, especially when they align with the interests of the target audience.

I stay updated with design trends by following industry blogs, participating in design communities, and attending webinars and workshops. I also analyze successful social media campaigns to understand emerging styles and practices that influence audience engagement.

Before launching a campaign, I typically conduct A/B testing with different design variations to see which resonates best with the audience. Additionally, I seek feedback from team members and stakeholders to ensure the final design effectively aligns with our marketing objectives.

Key metrics I focus on include click-through rates, engagement rates, conversion rates, and audience reach. I analyze these metrics post-campaign to understand how my designs performed and make informed decisions for future projects.

I believe in a collaborative and open approach to teamwork. I actively listen to my colleagues' ideas, share constructive feedback, and facilitate brainstorming sessions. This collective effort often leads to better design outcomes and strengthens our team's cohesiveness.