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Manager, Growth Marketing

 This is a hybrid position based out of San Francisco, CA.

OVERVIEW

We’re seeking an experienced Growth Marketing Manager to lead our digital marketing initiatives at Modern Treasury. In this role, you’ll drive strategy and execution across multiple digital channels to accelerate pipeline growth and build market awareness.

As the Growth Marketing Manager, you’ll own the strategic direction of our digital marketing programs while providing hands-on leadership. You’ll collaborate closely with product marketing, web engineering, and sales to create integrated campaigns that drive measurable business results. This role reports to the Head of Growth & Integrated Marketing and is based in San Francisco

What you’ll do: 

  • Strategic Leadership

    • Develop and execute a comprehensive digital marketing strategy aligned with company objectives

    • Create quarterly roadmaps for growth initiatives and campaign optimizations

    • Partner with leadership to identify new growth opportunities and expansion channels

  • Performance Marketing

    • Lead paid channel strategy across LinkedIn, Google, industry publications, and emerging platforms

    • Optimize campaign performance to continuously improve pipeline metrics

    • Implement attribution model to understand channel effectiveness

  • Website Management & CRO

    • Lead conversion rate optimization (CRO) initiatives across all digital platforms

    • Implement and analyze A/B testing program to continuously improve user experience

    • Collaborate with design and development teams on website enhancements

    • Ensure the website effectively supports marketing campaigns and business objectives

    • Monitor site performance metrics and implement improvements 

  • Digital Experience & SEO

    • Direct SEO initiatives to drive qualified organic traffic and improve search rankings

    • Develop and execute technical SEO roadmap.

    • Partner with the content team to create SEO-driven content that converts technical audiences

    • Build measurement frameworks to track SEO performance and content effectiveness.

  • Team Leadership

    • Mentor and develop a growth marketer

    • Manage external agency relationships and freelance resources

Why You'll Love Working Here:

  • Opportunity to shape the growth marketing function at a fast-growing fintech company

  • Work with innovative products and exceptional teams in the payments infrastructure space

  • Direct impact on company growth strategy and goals

  • Competitive compensation and equity package

  • Collaborative, supportive team environment focused on both execution and innovation.

ABOUT MODERN TREASURY

Modern Treasury builds payment operations solutions. Our tools automate the full cycle of money movement—from payment initiation, through approvals, to reconciliation—and are accessible through web application or API.

We believe that payment operations is at the core of every business. We’re a lean team and we work hard to build outstanding products for our customers. When we succeed, our customers grow.

WEEK BY WEEK

During your first week you will:

  • Onboard with our marketing team and key stakeholders across the organization

  • Conduct a deep-dive review of our growth marketing tech stack, campaigns, and performance metrics

  • Analyze customer calls and interviews to understand our target personas and their payment challenges

  • Review our competitor landscape and current market positioning

  • Assess current website performance, conversion points, and analytics setup

During your first six weeks you will:

  • Develop and present a comprehensive growth marketing strategy, including channel mix and budget allocation

  • Perform an SEO audit and identify quick wins for technical and content optimization

  • Conduct a website CRO assessment and prioritize optimization opportunities

  • Create a testing framework for systematically improving conversion rates

  • Build the quarterly growth experimentation roadmap in collaboration with your Digital Marketer

  • Evaluate our current attribution model and recommend improvements

  • Establish performance dashboards and reporting structure for growth initiatives

During your first twelve weeks, you will:

  • Launch your first major website optimization initiative with measurable impact on conversion

  • Implement your revised paid media strategy across channels with clear performance benchmarks

  • Present your SEO roadmap with prioritized initiatives for the next two quarters

  • Develop an integrated digital campaign strategy that aligns with field marketing efforts

  • Begin optimizing the marketing technology stack based on identified needs

  • Establish regular growth reviews with executive leadership showcasing key metrics and learnings

  • Create a detailed growth plan for the remainder of the year with clear KPIs and resource requirements

Modern Treasury is committed to equal employment opportunity and does not discriminate in any employment opportunities or practices based on an individual's race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin or ancestry (including language use restrictions and possession of a driver’s license issued under California Vehicle Code section 12801.9), natural hair, physical or mental disability, political affiliation, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information, sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics.

Modern Treasury participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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CEO of Modern Treasury
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Dimitri Dadiomov
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Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Manager, Growth Marketing, Modern Treasury

Join Modern Treasury as a Growth Marketing Manager and play a pivotal role in transforming our digital marketing landscape! Based in the vibrant city of San Francisco, this hybrid position is designed for an innovative individual ready to drive our growth marketing initiatives. You'll have the chance to craft and implement a powerful digital marketing strategy that aligns with our company objectives while collaborating closely with teams across product marketing, web engineering, and sales. Picture yourself leading paid channel strategies on platforms like LinkedIn and Google, optimizing campaigns for peak performance, and overseeing website management and conversion rate optimization efforts. As you mentor aspiring marketers and manage external relationships, you’ll not only contribute to our market awareness but also significantly accelerate our pipeline growth. At Modern Treasury, we’re redefining payment operations solutions and you could be at the heart of our strategy, making a direct impact on our growth. With a competitive compensation package and a supportive team environment, this is an opportunity you don’t want to miss!

Frequently Asked Questions (FAQs) for Manager, Growth Marketing Role at Modern Treasury
What are the key responsibilities of a Growth Marketing Manager at Modern Treasury?

As a Growth Marketing Manager at Modern Treasury, you'll be responsible for developing and executing a comprehensive digital marketing strategy, which includes performance marketing, website management, and SEO initiatives. You'll lead paid channel strategies and optimize campaign performance while collaborating with various teams to ensure all initiatives align with business objectives.

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What qualifications are needed for the Growth Marketing Manager position at Modern Treasury?

Candidates for the Growth Marketing Manager role at Modern Treasury should possess a strong background in digital marketing and growth strategies. A relevant degree combined with demonstrated experience in performance marketing, SEO, and website management is essential. Leadership experience will help you thrive in this collaborative environment.

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What is the company culture like at Modern Treasury for a Growth Marketing Manager?

At Modern Treasury, the culture is collaborative and innovative, providing Growth Marketing Managers with the opportunity to shape marketing strategies and collaborate with exceptional teams. You'll be part of a supportive environment where both execution and innovation are valued, promoting a shared goal of driving company growth.

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What tools and techniques should a Growth Marketing Manager at Modern Treasury be familiar with?

A Growth Marketing Manager at Modern Treasury should be well-versed in digital marketing tools that include SEO analytics, paid advertising platforms, and conversion rate optimization technologies. Familiarity with marketing automation and analytics systems will also be beneficial in driving targeted growth initiatives.

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How does a Growth Marketing Manager at Modern Treasury measure success?

Success for a Growth Marketing Manager at Modern Treasury is measured through various performance metrics, such as campaign results, website conversion rates, and organic traffic growth. Establishing and analyzing key performance indicators will be a critical part of your role to ensure continuous improvement and effectiveness of marketing strategies.

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Common Interview Questions for Manager, Growth Marketing
What is your approach to developing a growth marketing strategy?

When developing a growth marketing strategy, it's important to start with a thorough analysis of the current market landscape and customer personas. Focus on identifying key growth opportunities, setting measurable goals, and choosing the right channels for execution. Collaboration with team members across departments is key to ensuring alignment and success.

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Can you describe how you optimize digital marketing campaigns?

Optimizing digital marketing campaigns involves constant monitoring and analysis of performance metrics. This means conducting A/B testing, iterating on ad copy and visuals, and using analytics tools to assess what strategies are driving the best results. Continuous testing and tweaking based on data insights is crucial for optimizing for success.

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What experience do you have with SEO and how can it impact growth?

I have extensive experience developing and executing SEO strategies that enhance organic visibility. By optimizing technical elements of sites and creating valuable content based on user intent, we can drive qualified traffic, enhance brand visibility, and ultimately contribute to overall growth. Proper measurement frameworks ensure we track effectiveness.

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How would you manage a team as a Growth Marketing Manager?

Managing a team as a Growth Marketing Manager requires a balance of leadership and mentorship. I believe in creating an open environment where team members feel encouraged to share ideas and take initiative. Setting clear objectives and supporting their professional development is key in fostering a motivated and productive team.

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What specific tools do you use for conversion rate optimization?

For conversion rate optimization, I utilize tools like Google Analytics for tracking user behavior, Optimizely for conducting tests, and various heatmap tools to visualize user interaction. These platforms help me understand where improvements can be made in the user journey to enhance overall conversion.

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How do you prioritize marketing initiatives?

Prioritizing marketing initiatives involves assessing potential impact against resource availability. I typically use a matrix to evaluate initiatives based on urgency and value, which allows for data-driven decisions on where to concentrate efforts for maximum growth.

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Describe a successful digital marketing campaign you've led.

In my last role, I led a highly successful multi-channel campaign that integrated email marketing, SEO-driven content, and social media ads, which resulted in a 40% increase in leads. We meticulously tracked performance and made real-time adjustments to maximize engagement and conversion rates.

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What metrics do you focus on to measure the effectiveness of a marketing strategy?

To measure the effectiveness of a marketing strategy, I focus on metrics such as lead generation rates, conversion rates, cost per acquisition, and overall ROI. Analyzing these metrics provides insights into what’s working and where adjustments need to be made.

Join Rise to see the full answer
How would you approach collaboration with the product marketing team?

Collaboration with the product marketing team starts with understanding their objectives and aligning on shared goals. Regular meetings and feedback loops ensure we’re on the same page and can craft campaigns that effectively highlight product benefits while addressing customer pain points.

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What role does data play in your growth marketing strategy?

Data plays a crucial role in my growth marketing strategy. It informs decisions at every level, from identifying target demographics to assessing campaign performance. By leveraging data analytics, I can spot trends, optimize campaigns in real-time, and make informed projections for future marketing initiatives.

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Every day half a million wires and over 60 million ACH payments are sent in the US. And every day, millions of finance and accounting professionals in the US try to make sense of those payments, asking what they were, why they happened, and how to...

49 jobs
MATCH
VIEW MATCH
BADGES
Badge Rapid Growth
CULTURE VALUES
Customer-Centric
Work/Life Harmony
Growth & Learning
Inclusive & Diverse
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
March 21, 2025

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