Head of Product Marketing - Kraken Pro
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
The Kraken Pro Product Marketing team at Kraken drives the success of our flagship advanced trading platform by crafting strategies that resonate with professional traders. Focusing on all advanced trading including spot, margin trading, derivatives and equities, they collaborate with product leaders and analysts to drive the global growth of Kraken Pro
The opportunity
Develop the Kraken Pro product vision and roadmap: with input from teams across the organization, define our product vision and roadmap to help focus the organization on what will deliver the most value to our customers.
Execute new product launches: define product-market fit, positioning, pricing, etc. for new products and services collaborating with internal teams to ensure readiness and exceed launch KPIs.
Improve our existing portfolio within Kraken Pro: Evaluate our market fit and positioning for our existing products to find opportunities for improvement. Regularly monitor key product KPIs and execute merchandising or feature changes to continually improve our portfolio.
Articulate product value: Create go-to-market plans with compelling product and complementary product packaging narrative and value proposition designed to maximize awareness and increase product adoption, that will be communicated into target markets, and industry stakeholders.
Deliver sales enablement: collaborate with Sales, Marketing and the Client Solutions teams to define a sales enablement plan that ensures sales readiness for launch; lead key messaging and deliver solution marketing (e.g. sales process mapping, emails, decks, collateral, playbooks, social selling tools, other tools as needed).
Ecosystem: grow Kraken’s global ecosystem to drive adoption and scale customer acquisition, expansion, and success.
Be an expert on customers, products and markets: stay in front of market trends and competitive positioning; incorporate relevant data to drive ongoing analysis of the market, customers and products.
Be customer-obsessed: lead and prioritize discovering the needs of our customers through focus groups and customer panels and leverage that research to refine, iterate and innovate on our product merchandising.
Be an inspirational and energizing leader to a dedicated and committed team of Product Marketers that want to drive innovation and engagement, as well as their own career development.
Skills you should HODL
The equivalent of 10+ years of product marketing experience in a high growth, dynamic and innovative business preferably in the Crypto or fintech sector.
An advocate for putting the customer first and developing a customer-centric attitude across all lines of business.
Has been integral in new product and/or features development using customer and data insights.
Deep experience with advanced trading products including margin, derivatives and equities
You have proven project management skills, are a strategic thinker and a data-driven decision-maker; at the same time you are hands-on and love to be in the trenches with your team.
Demonstrable experience in creating and implementing appropriate product vision and messaging in response to detailed market and product analysis.
Proven experience launching new products and nurturing continued growth whilst being sympathetic to the priorities and challenges of other departments and their strategies.
Strong tolerance for ambiguity; ability to focus and execute in a changing environment; ability to make things happen.
Strong ability to influence and work cross-functionally and lead across functional teams.
Excellent verbal and written communication skills in multiple channels: Slack, email, 1:1, large group settings, and others.
Crypto-native - you are passionate and deep in to the world of Crypto
Proven ability to excite and lead a team into action. A leader focused on creating a great employee experience for each team member, driving their development, and setting them up for success.
#LI-Remote #UKEU #CANUS #LI-AG1
This job is accepting ongoing applications and there is no application deadline.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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Are you ready to make a mark in the world of cryptocurrency? Join Kraken as the Head of Product Marketing for Kraken Pro, where our mission is to accelerate the global adoption of crypto and empower financial freedom! At Kraken, we're a diverse team of crypto enthusiasts, dedicated to crafting premium products that cater to both seasoned traders and newcomers alike. In this pivotal role, you'll lead our product vision and roadmap, ensuring our advanced trading platform resonates with professional users. You’ll be at the forefront of launching innovative products that redefine market standards, using your keen insights into customer needs and industry trends to guide your strategies. Your creativity and analytical skills will help refine our existing portfolio while driving brand awareness and customer engagement through compelling go-to-market strategies. Collaborating closely with various teams, you'll ensure our sales enablement plans are top-notch, delighting our customers and stakeholders. If you have over ten years of product marketing experience in dynamic environments, especially in crypto or fintech, we want you on our team! You’ll thrive in our remote-first culture, where your leadership will inspire a team committed to innovation and personal growth. So, if you’re a strategic thinker with a passion for the crypto space, dive into this exciting opportunity at Kraken and help shape the future of finance!
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