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Marketing Manager

Job Title

Marketing Manager

Job Description Summary

As a key member of the Capital Markets Property Marketing Hub in the Americas, the Marketing Manager is responsible for providing strategic partnership, project management, creative oversight, and coordination and communication for the project team (Marketing and Brokerage Team) for Capital Markets Marketing projects. The Marketing Manager is accountable for providing the Brokerage Team with best-in-class service, materials, and results for their efforts to pursue new Capital Markets opportunities as well as assignments Cushman & Wakefield has been awarded to bring real estate investment offerings to market.

The Marketing Manager works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and within the Capital Markets Property Marketing Hub to develop and deliver industry-best marketing deliverables and outcomes. Under the leadership of a Capital Markets Property Marketing Hub Lead, the Marketing Manager is the point person for marketing assignments for the Office and EDSF investment product type, working collaboratively with our fee earners and team of graphic designers and marketing specialists to provide, to provide marketing support to successfully pursue new opportunities and to market awarded assignments.

Job Description

Responsibilities:

  • Oversee a small group of property marketing professionals both as a people manager and a project management lead– working with the team to grow their project management abilities, marketing skillset, accomplish their goals and to deliver best-in-class property marketing deliverables to our Brokerage Team and their Clients.
  • Serve as the day-to-day point of contact for Brokerage Teams on our most significant property marketing projects across the U.S.
  • Partner with Brokers, Financial Analysts, Brokerage Coordinators as required to properly scope the project, align on approach, understand timelines, assemble all required assets and execute agreed upon tactics.
  • Ensure the right internal team is in place to support the scope of each project, collaborating with Marketing Specialists, Design Managers, and Graphic Designers to develop a marketing approach and execute a process that allows us to successfully meet all deadlines and deliver materials that exceed expectations
  • Establish and communicate project schedule to all project participants, assign tasks to Marketing Specialists and Coordinators as needed
  • Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
  • Communicate with Brokerage Team on project updates, either through status calls or other channels  
  • As needed, interface with external clients for planning, marketing, or project status meetings
  • Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary
  • Maintain project databases, tracking tools, and project delivery and management tools
  • Become effective and fluent in Cushman & Wakefield’s CRM, helping to connect data to improve marketing efforts and generate more leads and revenue

Qualifications:

  • Bachelor's degree 
  • 7+ years of marketing experience—real estate, agency, architecture, or commercial construction experience preferred. Experience servicing Capital Markets teams is highly preferred.
  • Experience leading and managing a team - must be an effective, results-oriented communicator and leader with a focus on team development.
  • Familiarity with the Adobe Creative Suite.
  • Familiarity with a project management tool is highly preferred.
  • Ability to independently achieve successful outcomes on all activities with minimal supervision.
  • Ability to manage multiple projects at once in a fast-paced environment.
  • Excellent written, oral communication skills and problem-solving skills.
  • Proven ability to work across different audiences, personalities, and experience levels.
  • Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants.
  • Self-motivated but works well in group environment.




Cushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.


The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.


The company will not pay less than minimum wage for this role.


The compensation for the position is: $89,250.00 - $105,000.00

Cushman & Wakefield provides equal employment opportunity. Discrimination of any type will not be tolerated. Cushman & Wakefield is an Equal Opportunity / Affirmative​ Action employer. All qualified applicants will receive consideration for employment without  regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by state, federal, or local law.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”

Average salary estimate

$97125 / YEARLY (est.)
min
max
$89250K
$105000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Manager, cw

Are you ready to take your marketing expertise to new heights? At Cushman & Wakefield, we're looking for a talented Marketing Manager to join our dynamic team in Chicago, Illinois. In this pivotal role within the Capital Markets Property Marketing Hub, you’ll be the strategic mastermind overseeing various projects that aim to elevate our marketing efforts. You’ll partner with an amazing group of real estate professionals and lead a dedicated team to create best-in-class marketing materials for both prospective opportunities and awarded assignments. Your knack for collaboration will shine as you work closely with Brokers, Financial Analysts, and Graphic Designers to ensure that every marketing initiative hits the mark. With at least 7 years of marketing experience—preferably in real estate or commercial sectors—you’ll use your leadership skills to drive team development and project success in a fast-paced, dynamic environment. Say goodbye to mundane days! You’ll have the chance to manage a variety of projects while honing the marketing skills of your team. Not only will you ensure that our marketing deliverables exceed expectations, but you’ll also help us effectively communicate our projects both internally and with our external clients. Join us at Cushman & Wakefield, where your contributions will make a real impact, and you’ll enjoy a competitive compensation package along with comprehensive benefits that support your well-being and career growth. Let’s create stunning marketing experiences together!

Frequently Asked Questions (FAQs) for Marketing Manager Role at cw
What responsibilities does the Marketing Manager at Cushman & Wakefield have?

As the Marketing Manager at Cushman & Wakefield, you will oversee a small team of property marketing professionals, ensuring they deliver high-quality materials for the Brokerage Team. Your main responsibilities will include managing project workflows, collaborating with various stakeholders, and ensuring timely delivery of best-in-class marketing deliverables for Capital Markets projects.

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What qualifications are needed for the Marketing Manager position at Cushman & Wakefield?

To qualify for the Marketing Manager role at Cushman & Wakefield, candidates should have a bachelor’s degree along with at least 7 years of marketing experience—preferably in real estate or related fields. Leadership and team management experience, familiarity with the Adobe Creative Suite and project management tools, along with excellent communication skills, are essential.

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What skills are essential for a Marketing Manager working in the real estate sector at Cushman & Wakefield?

Essential skills for a Marketing Manager at Cushman & Wakefield include strong leadership capabilities, proficiency in project management, effective communication skills, relationship management, and the ability to handle multiple projects in a fast-paced environment. Knowledge of real estate marketing practices and the ability to collaborate with diverse teams are crucial.

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How does the Marketing Manager role impact the Brokerage Team at Cushman & Wakefield?

The Marketing Manager plays a critical role in supporting the Brokerage Team at Cushman & Wakefield by ensuring that marketing projects are executed efficiently and effectively. By delivering high-quality marketing materials and facilitating clear communication, the Marketing Manager helps the Brokerage Team pursue new opportunities and successfully market awarded assignments.

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What is the compensation range for the Marketing Manager position at Cushman & Wakefield?

The compensation for the Marketing Manager position at Cushman & Wakefield ranges from $89,250.00 to $105,000.00, depending on various factors such as geographic location, market pay rates, and the candidate’s experience and qualifications.

Join Rise to see the full answer
Common Interview Questions for Marketing Manager
Can you describe your experience with real estate marketing?

In answering this question, focus on specific projects you've worked on in real estate marketing. Highlight your understanding of key trends in the sector, any successful strategies you've implemented, and how your previous experiences have prepared you to excel as a Marketing Manager at Cushman & Wakefield.

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How do you prioritize and manage multiple marketing projects?

When addressing this question, illustrate your project management skills by explaining the tools and methods you use to stay organized. Discuss how you assess project urgency and importance, and how you ensure clear communication with your team to meet deadlines.

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What strategies do you employ to lead a marketing team effectively?

Demonstrate your leadership approach by sharing specific tactics you use to inspire and develop your team. Discuss the importance of constructive feedback, open communication, and how you tailor your management style to the abilities of your team members.

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How do you evaluate the success of a marketing campaign?

Provide insight into the metrics and KPIs you utilize to assess a campaign's performance. Discuss how you analyze data to make informed decisions for future campaigns, emphasizing a results-driven mindset that aligns with Cushman & Wakefield's standards.

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Can you give an example of a challenging project you managed and how you overcame obstacles?

Share a specific example of a challenging marketing project, detailing the obstacles you encountered. Explain how you navigated these challenges through collaboration and problem-solving skills, showcasing your ability to remain calm under pressure.

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What experience do you have with using CRM systems in marketing?

Illustrate your familiarity with CRM systems by discussing specific tools you’ve used. Explain how you leverage CRM data to improve marketing efforts, enhance lead generation, and create targeted campaigns that resonate with different audiences.

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How would you approach developing a marketing strategy for a new property listing?

Discuss your approach in detail, starting from understanding the target audience to designing the strategy. Emphasize collaboration with brokers, gathering necessary data, and utilizing creative marketing tactics that align with Cushman & Wakefield’s objectives.

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What are your thoughts on current trends in real estate marketing?

Demonstrate your knowledge of the real estate industry by discussing notable trends, such as the use of digital marketing, social media strategies, or advancements in technology that enhance property marketing. Express how these trends can be leveraged to benefit Cushman & Wakefield.

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How do you ensure that your team meets project deadlines?

Explain your process for setting clear expectations, creating timelines, and assigning tasks based on team strengths. Emphasize communication practices that ensure everyone stays on track and can address challenges proactively.

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Why do you want to work as a Marketing Manager at Cushman & Wakefield?

In your response, connect your skills and experiences to the values and goals of Cushman & Wakefield. Discuss what excites you about the opportunity to work in a leading real estate firm and how you can contribute to its success.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 10, 2025

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