Head of Sales

The main responsibilities of the Head of Sales at Kuda include building and leading a high-performing sales team, communicating the value proposition of Kuda's business platform, managing sales funnels, and scaling operations. You’ll coordinate efforts to engage prospective customers in target industries and drive growth by setting KPIs to measure your team's success. Additionally, you'll work closely with Sales Executives and Direct Sales Agents to ensure maximum performance.

The Head of Sales position at Kuda requires a minimum of 5 years of experience in sales or business development and at least 2 years in a leadership role, such as a Team Leader or Head of Sales. Experience with SMEs is crucial, along with the ability to build or scale sales departments in high-growth environments. Candidates should also have strong coaching and mentoring skills. A degree in Finance or a related field is preferred.

Kuda is committed to the welfare of its employees, offering competitive benefits such as pension plans, annual leave, health insurance, and opportunities for personal development through L&D training. Additionally, the company advocates for work-life balance, providing a flexible option of remote work three days a week.

As the Head of Sales at Kuda, you will lead a team consisting of 2-3 Sales Executives and a minimum of 10 Direct Sales Agents (DSAs). You will be responsible for managing their performance, setting objectives, and driving growth through effective leadership and mentoring, ensuring the team meets its targets and understands the value of Kuda's offerings.

Advantageous experience for the Head of Sales position at Kuda includes backgrounds in the FMCG or finance sectors and familiarity with growth marketing. Candidates should have a strong knowledge of technology and a keen interest in financial services, particularly prior experience in fintech or digital payments, as it aligns with Kuda's mission.

When building a sales team from scratch at Kuda, I would start by assessing the specific market needs and defining our ideal customer profiles. Next, I would recruit individuals who not only have strong sales skills but also align with Kuda's mission. Training and developing my team would be a top priority, focusing on solution-based selling techniques that convey the value of our platform. Setting clear KPIs and fostering a collaborative team environment would be essential for sustained success.

To increase Kuda's customer base, I would utilize a multi-faceted approach involving targeted marketing campaigns and direct outreach to potential customers. Engaging with SMEs to highlight our unique value propositions through presentations and personalized demonstrations would be key. Building strategic partnerships with local businesses and enhancing our online presence would further solidify our market entry and growth.

In my previous roles, managing sales funnels has been integral to my success. I prioritize identifying potential clients through various channels and nurturing them through the funnel stages, from awareness to decision-making. By utilizing CRM tools, I track engagement metrics to optimize each stage of the funnel efficiently, ensuring that we maintain high conversion rates and foster meaningful relationships.

Keeping a sales team motivated and engaged starts with clear communication of goals and celebrating achievements, big and small. I believe in creating a positive work culture where team members feel valued; regular coaching sessions and feedback are essential. I also encourage team-building activities and recognize individual contributions to foster a sense of belonging and purpose.

Kuda's commitment to making financial services accessible, affordable, and rewarding for every African truly sets it apart. Our innovative approach to budgeting, money transfers, and credit access through technology positions us uniquely in the market. I would articulate this differentiation in every customer interaction, emphasizing how Kuda's offerings directly respond to local needs.

To handle underperformance, I first investigate the underlying causes by having one-on-one discussions with the team member. Understanding their challenges allows me to tailor coaching strategies and provide the necessary support. Setting clear expectations and providing actionable feedback can often help realign performance with company goals. Additionally, I believe in fostering a growth mindset where failures are seen as learning opportunities.

Data is pivotal in shaping my sales strategies. Analyzing market trends, customer behavior, and sales performance metrics drives informed decision-making. I use data to identify opportunities, optimize our approach, and refine our targeting efforts. Implementing data-driven strategies ensures that our campaigns are not only effective but also aligned with customer needs.

In my previous role, I led a sales initiative targeting a new customer segment that had been largely overlooked. By conducting market research, I identified their pain points and tailored our offerings to meet their needs. My team and I implemented a focused outreach campaign that resulted in a 40% increase in new accounts within three months, demonstrating the power of a strategic, customer-centric approach.

To communicate Kuda's value proposition effectively, I would focus on understanding our audience's needs and pain points. Tailoring our messaging to highlight how Kuda's services address these challenges—such as instant credit access and competitive pricing—ensures relevance. I would use a mix of storytelling and data-driven insights to demonstrate our positive impact, making it relatable and compelling to potential customers.

I believe I am a good fit for the Head of Sales role at Kuda because I bring extensive experience in sales leadership and a deep understanding of the fintech landscape. My track record of building high-performing sales teams and successfully scaling operations aligns perfectly with Kuda's growth ambitions. Additionally, my passion for improving financial inclusion speaks directly to Kuda's mission, making this opportunity particularly exciting for me.