Paid Media Manager, Native - job 2 of 2

As a Paid Media Manager at Launch Potato, your key responsibilities will include planning, launching, and scaling Native advertising campaigns while achieving an optimal return on ad spend (ROAS). You will establish a testing cadence for ad creatives to improve click-through rates (CTR) and cost-per-acquisition (CPA). Additionally, you will provide campaign insights and recommendations for continuous improvement across platforms like Taboola, Outbrain, and Revcontent.

To qualify for the Paid Media Manager position at Launch Potato, you should have a minimum of 4 years of experience managing Native advertising campaigns, specifically with a background in profitable management of over $100k in monthly ad spend. Proficiency in platforms such as Taboola, Outbrain, and Revcontent, as well as strong skills in data analysis, is essential for success in this role.

Launch Potato is committed to your professional growth as a Paid Media Manager. The company provides ample opportunities for learning and advancement, including building a comprehensive Native advertising playbook to develop best practices, while future increases in compensation are tied to personal and company performance, supporting your career trajectory.

As a Paid Media Manager at Launch Potato, you'll need a strong command of tools such as Taboola, Outbrain, and Revcontent for campaign management, alongside Excel for data analysis. Familiarity with visualization tools like Looker or Tableau, as well as basic design skills using Canva or Photoshop, will be instrumental in crafting effective ad creatives.

The expected salary range for a Paid Media Manager at Launch Potato is between $80,000 to $100,000 per year, paid bi-monthly. This range is set according to market rates and is complemented by a profit-sharing bonus and competitive benefits, creating a rewarding compensation package.

When answering this question, provide specific examples of campaigns you've managed, highlighting your role, budget management, and results. Mention platforms used and any metrics that demonstrate your success, along with your strategies for achieving a positive return on ad spend.

To effectively answer this question, discuss your approach to testing creatives, analyzing performance data, and adapting campaigns based on performance insights. Mention specific metrics you focus on, like CTR and CPA, and how these influence your decision-making.

Share your methods for staying informed, such as following industry blogs, participating in webinars, and engaging in professional networks. Highlight your commitment to continuous learning and adaptation to keep your skills relevant and effective.

Discuss how you communicate campaign goals, provide feedback, and establish timelines. Emphasize the importance of collaboration in producing engaging ad creatives that align with the campaign's objectives and your coordination methods with multiple stakeholders.

Outline the campaign's goals, the strategies used to achieve success, and the results obtained. Focus on key performance indicators such as increased conversions or ROAS that demonstrate your capability in driving impactful campaigns.

Explain your methodology for setting campaign budgets, monitoring spend, and reallocating funds across different platforms based on performance. Highlight your skills in forecasting and ensuring profitability throughout the campaign.

Discuss the data analysis tools you are proficient in, such as Excel, Looker, or PowerBI. Explain how these tools help you analyze performance metrics and inform your campaign strategies, enabling you to optimize outcomes effectively.

Share your systematic approach to diagnosing underperformance, including analyzing campaign metrics and identifying areas for improvement. Discuss how you iterate based on insights to refresh creatives or adopt new strategies.

Highlight the importance of aligning creatives with target audience interests and the campaign's messaging. Discuss your process for brainstorming, testing, and selecting winning ad creatives that generate engagement and conversions.

Detail your practices for reviewing platform-specific guidelines and ensuring that all ads comply prior to launch. Emphasize your attention to detail and proactive checks for adhering to standards and regulations.