Paid Media Manager, Native - job 2 of 2

As a Paid Media Manager at Launch Potato, your primary responsibilities will revolve around planning, launching, and scaling Native advertising campaigns across platforms such as Taboola, Outbrain, and Revcontent. You'll analyze campaign performance metrics to ensure profitability, refresh creatives based on testing results, and develop a Native advertising playbook that includes best practices and optimization strategies.

To qualify for the Paid Media Manager position at Launch Potato, you should have at least four years of experience managing Native advertising campaigns with a proven track record of effectively handling $100k+ in monthly ad spend. Proficiency in Native platforms and strong analytical capabilities using tools like Excel and data visualization software are also necessary for success in this role.

The base salary for a Paid Media Manager at Launch Potato ranges from $80,000 to $100,000 per year. Additionally, the compensation package may include bonus opportunities and competitive benefits that are reflective of a performance-driven culture.

Launch Potato fosters a diverse, energetic culture where teamwork and entrepreneurship thrive. The company is committed to creating a welcoming environment for employees from various backgrounds and emphasizes the importance of inclusivity, equity, and diversity in its workplace.

Launch Potato is dedicated to the growth of its employees and provides opportunities for professional development through mentorship, collaborative projects, and ongoing performance evaluations. Additionally, the company encourages team members to share their insights, contribute innovative ideas, and even consider leadership roles in the future.

When discussing your experience with Native advertising campaigns, focus on specific platforms like Taboola and Outbrain. Highlight successful campaigns you've managed, including challenges you faced and how you optimized the campaigns for better performance, emphasizing results such as increased ROAS or improved CTR.

In answering this question, you should discuss methods such as thorough data analysis, creative A/B testing, and adjusting bidding strategies. Mention any specific tools you use to monitor performance and how you collaborate with creative teams to enhance ad content for superior results.

Describe your systematic approach to creative testing, including the development of ad variations, the metrics you analyze to gauge success, and how you document results. Explain how you use insights from these tests to inform future campaign strategies.

When discussing this, share specifics about a campaign where you effectively managed a significant budget. Explain your budgeting process, strategies to ensure return on investment, and how you adjusted tactics based on performance data.

Mention essential tools such as Taboola, Outbrain, analytics platforms, and data visualization tools like Looker or Tableau. Explain how you leverage these tools for campaign management, performance tracking, and reporting.

This is a great opportunity to talk about your commitment to continuous learning. Mention specific resources, such as industry blogs, webinars, and networking events, that you regularly engage with to keep your skills and knowledge current.

Discuss your collaborative approach, emphasizing clear communication, goal-setting, and how you coordinate with teams, such as creative or sales, to align on campaign strategies and meet shared objectives.

Highlight key metrics such as ROAS, CTR, CPA, and overall engagement. Explain your rationale for prioritizing these metrics and how they inform your decision-making throughout the campaign lifecycle.

Share your experience by discussing effective strategies you’ve employed to enhance landing page performance. Explain how you analyze user behavior data to make changes that improve conversions, emphasizing your collaborative efforts with design and content teams.

This question is a chance to showcase your goals while aligning them with potential growth within Launch Potato. Discuss your ambition to expand your leadership skills or transition into broader roles in digital marketing while contributing to the company’s success.