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Associate Marketing Manager I, Paid Social

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About hand2mind:

We bring learning to life! Trusted by teachers for more than 55+ years, hand2mind creates engaging, classroom-tested materials that empower children to learn by doing. We are a 150-person strong, family-owned company that's been voted one of the Chicago Tribune's Top Workplaces for the last four consecutive years. In addition to building high-quality, hands-on learning materials for the classroom like VersaTiles® and Cuisenaire® Rods, we also develop educational toys for the home that make learning math, reading, social-emotional learning, and STEM fun and interactive. As a company, we are committed to our employee’s personal and professional development. That’s why we offer a competitive benefits package, a supportive culture, and a variety of training and development opportunities. We are looking for professionals who are truly just kids at heart! We hope you’ll come join our award-winning team today!

Team & Position Description:

We are currently seeking an Associate Marketing Manager I, Paid Social to join our Marketing Team! We foster a collaborative environment where continuous learning, teamwork, and innovation drive our success. Our top priority is cultivating a strong, supportive culture and seeking individuals who are eager to learn and grow with us. As we evolve, we constantly refine our processes, analyze data, and work cross-functionally to enhance our impact. This role offers significant growth opportunities, aligning with the expansion of our brands and retail presence. Join us in increasing both the mental and physical availability of our brand while driving revenue and long-term success.

What you’ll do day to day:

Create and optimize paid social campaigns to expand reach and grow mental and physical availability across key channels such as TikTok, Meta, YouTube, Pinterest and more.
Manage social storefronts on key channels like TikTok and YouTube, optimizing creative and merchandizing so that it aligns with brand voice and product goals.
Manage relationships with agency partners on key paid social channels.
Execute paid campaigns cross key affiliate programs through channels such as Amazon, Walmart, Target, and more.
Build and utilize PowerBi Dashboards on key paid social channels including evaluating reach, assessing halo effects to other channels, budget efficiency and more.
Explore and prospect new paid social communication channels and tactics that will expand our reach and grow mental availability.
Work collaboratively with other paid advertising channels to maximize total ROAS and new customer growth (specifically, retailer sponsored ads and DSP).
Support our School and Retail Sales teams to drive traffic for specific regional, geo-targeted paid social initiatives.
Lead asset creation initiatives by collaborating with the creative team and other contracted content creators to support paid social needs.

What we’re looking for (Key Performance Objectives):

Within the first 6 months, onboard and audit our paid social channel strategy across awareness and conversion (social selling) to identify key budget savings, optimizations, and opportunities.
Within the first 3 months, work with cross-functional partners to launch our TikTok Storefront and start driving traffic.
Within the first 9 months, identify and report on incremental social-selling techniques and channels that will expand reach.
Within the first 3 months, establish a reporting cadence cross-functionally that connects key results on paid social initiatives to other paid efforts.

Ideal attributes:

Bachelor’s degree in marketing, or relevant field
2-3 years of marketing experience managing Paid Social accounts, or relevant experience in paid advertising as well as social media management.
Results-driven attitude – a self-starter who thinks and participates effectively, both independently and as part of a team
Analytical skills, and sales acumen – must be able to gather, analyze and interpret data to deliver business insights
Proactive and resourceful in solving problems, making decisions and executing on goals
Connects inside and outside the team; shares information, transfers knowledge and seeks diverse input from others within the team and across the organization
Ability to build and maintain effective relationships with management, sales teams, peers and agency partners and manage those relationships to achieve business objectives
Owns results and follows through on commitments, takes responsibility and produces quality results

We are a drug-free workplace and an EEO employer.

Please note: This role will be filled by our internal recruitment team, so no assistance is needed from any outside staffing agency at this time.

Compensation Range: $65,000 – 75,000 annual salary – Actual compensation may vary due to other factors such as: years of experience, skill set or location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).

#LI-hybrid #hand2mind

Average salary estimate

$70000 / YEARLY (est.)

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$65000K

$75000K

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What You Should Know About Associate Marketing Manager I, Paid Social, Learning Resources

Join our friendly family at hand2mind as an Associate Marketing Manager I, Paid Social! At hand2mind, we have been dedicated to bringing learning to life for over 55 years, creating classroom-tested materials that empower children to excel. In our vibrant Vernon Hills location, you'll step into a collaborative marketing team that thrives on innovation and teamwork. Your daily tasks will include creating and optimizing engaging paid social campaigns on platforms like TikTok, Meta, and YouTube. We believe in growing together; that's why we provide a nurturing environment where you can expand your skills while driving the success of our beloved brands. You will work closely with agency partners, manage social storefronts, and utilize data to improve campaign performance. You'll also take charge of some exciting asset creation initiatives with our creative team, ensuring our content speaks to our audience. As part of the hand2mind family, you’ll love the opportunity to explore new tactics and drive traffic to our products while being part of a supportive culture committed to your growth. If you have a results-driven attitude and a knack for analyzing data, you’ll fit right in! Join us today and make an impact in the world of education marketing.

Frequently Asked Questions (FAQs) for Associate Marketing Manager I, Paid Social Role at Learning Resources

What are the key responsibilities of an Associate Marketing Manager I, Paid Social at hand2mind?

As an Associate Marketing Manager I, Paid Social at hand2mind, you'll be immersed in the excitement of creating and optimizing paid social campaigns across various platforms like TikTok and YouTube. You will manage our social storefronts, ensure that creative aligns with our brand voice, and work collaboratively with agency partners to maximize campaign effectiveness. Your role will also involve utilizing data analytics to provide actionable insights and improve campaign strategies, all of which contribute to the overarching goals of expanding our brand availability and driving revenue.