LAC - Communications Specialist

To excel as a Communications Specialist at LAC Federal, candidates should possess a Bachelor's degree in communications, public relations, or marketing and have at least two years of relevant experience. Essential skills include strong writing, editing, and proofreading abilities, along with proficiency in social media platforms and analytics tools like Hootsuite. Excellent interpersonal skills and an attention to detail are also crucial, as you'll be working closely with various teams and managing sensitive information.

A Communications Specialist at LAC Federal is responsible for a variety of tasks, including developing content for articles, press releases, and social media; conducting interviews and research; managing media relations; and supporting community outreach initiatives. In this role, you'll ensure compliance with Navy policies while creating engaging communication materials that raise awareness of the Navy's mission and help maintain employee engagement.

While prior military experience is not strictly required for the Communications Specialist position at LAC Federal, it is preferred. Familiarity with military communication guidelines and standards can be advantageous, particularly in navigating the unique public relations landscape associated with the Navy. However, strong candidates from other relevant backgrounds are encouraged to apply, as long as they meet the educational and experience requirements.

The work environment for a Communications Specialist at LAC Federal is dynamic and collaborative. You will be working onsite at a United States Navy facility in Dahlgren, VA, which involves managing various communication strategies and initiatives. The role requires effective teamwork, alongside a structured approach to handling sensitive information and adapting to a fast-paced environment that may involve regular interactions with media and community stakeholders.

As a Communications Specialist at LAC Federal, you’ll receive a comprehensive benefits package that includes health care (medical, dental, and vision), retirement plans (401k and IRA options), life insurance, paid time off, and family leave. Additionally, the company offers short-term and long-term disability coverage as well as opportunities for training and professional development to help you grow in your career.

When creating a press release for a new Navy initiative, I would first ensure that I fully understand the initiative and its importance. I would gather key details such as objectives, outcomes, and quotes from relevant stakeholders. Then, I would construct a clear, engaging headline and lead, followed by essential facts and context. It's vital to maintain compliance with Navy communication guidelines throughout the writing process, ensuring that the release is appealing yet informative for the target audience.

In a previous position, I managed a social media campaign for a community engagement event. I began by setting clear goals and identifying the target audience. I created tailored content for various platforms, utilized analytics to track engagement metrics, and adjusted our strategies based on performance feedback. The result was a significant increase in participation and positive feedback from both the community and stakeholders.

To address negative media inquiries, I would adopt a proactive communication strategy focused on transparency and responsiveness. It's essential to listen carefully to the concerns raised and provide factual, respectful replies. I would collaborate closely with leadership to craft a unified message and, if necessary, arrange for interviews or press conferences to convey the Navy’s viewpoint effectively while ensuring we uphold our values and mission.

In a fast-paced communication environment, prioritizing tasks starts with understanding deadlines and the potential impact of each responsibility. I use lists or project management tools to categorize tasks by urgency and importance, while remaining flexible. Regular communication with team members helps synchronize efforts, ensuring that critical projects align with overall organizational goals and timelines.

To conduct effective interviews, I prepare by researching the interviewee and the topic thoroughly. I create a list of open-ended questions that encourage discussion and insights. During the interview, I focus on active listening, allowing the conversation to flow while gently guiding it back to pertinent topics when necessary. After the interview, I review my notes promptly to ensure that details are captured accurately and clearly.

I have successfully developed and implemented various internal communication strategies, including newsletters and announcements aimed at keeping employees informed and engaged. For example, I assessed employee feedback to identify areas where communication could be enhanced and tailored messaging accordingly. I also ensured that communication was visually appealing, using storytelling techniques to make internal updates more engaging.

Handling confidential information requires diligence and strict adherence to protocols. I prioritize staying informed about the specific guidelines and clearance requirements. Whenever dealing with sensitive materials, I maintain confidentiality by storing files securely and ensuring that only authorized individuals have access. When communicating sensitive information, I choose words carefully to avoid disclosing any confidential data inadvertently.

Community relations are paramount in my role as a Communications Specialist, as they foster meaningful connections between the Navy and the public. Strong community relations enhance trust and transparency, allowing us to share our initiatives and positively influence public perception. By actively engaging with the community through events and outreach programs, we gain valuable insights and feedback while promoting our mission and accomplishments.

Research is a foundational element of an effective communications strategy, providing the necessary context and content to create informed, credible messaging. I utilize research to understand audience perceptions, identify trends, and gather relevant data that enriches communication materials. By backing every statement with accurate information, I can foster trust and establish authority in our messaging.

I am drawn to the LAC Federal team because of the opportunity to contribute to a pivotal organization like the Navy. I admire the commitment to serving the community and facilitating critical communication flowing between the Navy and the public. The role of a Communications Specialist aligns perfectly with my skills and interests, and I believe that my background in communications can make a meaningful impact within your team.