Manager, Global Social Media

As the Manager, Global Social Media at Life360, you'll lead our social media strategy, primarily focusing on enhancing our YouTube channel. Your role involves creating a comprehensive content strategy that amplifies our brand presence across various platforms, develops engaging video content, and employs performance analytics to drive actionable insights. You'll also manage high-stakes social presence during product launches and other events while mentoring team members and ensuring cohesive brand messaging.

To qualify for the Manager, Global Social Media at Life360, candidates should have at least 5 years of experience in social media management, with proven success in growing and managing a YouTube channel. Additionally, strong strategic video creation skills, exceptional copywriting abilities, and a solid understanding of brand voice are essential. Familiarity with performance analytics and data-driven strategies will also give you an edge in this engaging role.

Success for the Manager, Global Social Media at Life360 will be defined by how effectively you grow the YouTube channel’s reach, engagement, and subscriber base. You'll be evaluated on your ability to create compelling narratives that resonate with families, perform well in social listening metrics, and develop distinctive social-first campaigns that align with our brand philosophy and goals.

Life360 is committed to fostering talent, and as the Manager, Global Social Media, you will have access to various learning and development programs. You'll also have the chance to mentor and inspire your team, which will not only enhance your leadership skills but also contribute to your professional growth within a dynamic marketing environment.

At Life360, our culture is mission-driven and guided by core values that emphasize integrity, direct communication, and prioritizing members' needs over metrics. As the Manager, Global Social Media, you will find yourself in an inclusive environment that fosters creativity and celebrates diverse perspectives, allowing you to bring your authentic self to work while making a meaningful impact in the lives of families.

When answering this question, highlight specific strategies you've employed to increase subscribers and engagement on YouTube. Discuss how you plan content, analyze analytics, and adapt based on performance metrics to effectively drive growth for Life360.

Share your creative process, including how you brainstorm ideas, utilize trending topics, and craft narratives that resonate with audiences. Be sure to mention the importance of adapting content for different platforms while maintaining a cohesive brand voice.

Discuss your agile approach to social media by providing examples of how you've successfully integrated real-time trends into previous content strategies. Mention tools or practices you employ to stay updated on cultural moments that can be leveraged for Life360.

Emphasize the importance of a clear brand voice and how you collaborate with cross-functional teams to establish guidelines. Provide examples of how you've maintained brand consistency while adapting messaging for different platforms.

Explain which key performance indicators (KPIs) you track, such as engagement rates, subscriber growth, conversion rates, and sentiment analysis. Describe how you use these metrics to inform future content strategies and achieve Life360's goals.

Present a detailed case study of a campaign, including its objectives, the strategies you employed, and the results achieved. Highlight how your role contributed to its success and what you learned from the experience.

Discuss your proficiency in video production, including scripting, shooting, editing, and optimizing for various social platforms. Give examples of successful projects that highlight your storytelling skills and technical capabilities.

Share your philosophy on mentoring and the strategies you use to empower team members, helping them to develop their skills and contribute effectively to the Life360 social media strategy.

Showcase your industry knowledge by discussing upcoming trends, such as the rise of short-form video content or emerging platforms. Explain how you anticipate adapting Life360’s social media strategies to leverage these trends.

Be sincere and connect your personal values and aspirations with Life360’s mission. Explain how you can contribute to the brand's goals while highlighting your alignment with the company’s core values and commitment to innovation and safety.