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Social Media Coordinator

At Loews Hotels at Universal Orlando, our team members get to make a difference and have fun every day. Our world-class team brings to life the incredible, award-winning hotels located at Universal Orlando Resort.

Named one of Central Florida’s Top Workplaces and one of America’s Best-in-State Employers by Forbes, we are committed to our “power of we” culture.

Are you looking for a place where you can bring your authentic self to work every day and be able to connect, engage and delight?

  • We offer excellent benefits and perks including one free meal per shift and free theme park access.

  • We have a dynamic culture that makes every day interesting, challenging, fulfilling and fun.

  • We embrace diversity at our core and offer the opportunity for all team members to reach their potential.

  • We invest in training and development opportunities for all team members.

  • We promote social responsibility by being a good neighbor in the community.

  • We care for you, just as we care for others.

About Lakewood Regional Support

Our regional support center provides resources to our hotels for multiple areas including Human Resources, Engineering, Purchasing, Accounting, Security, Group Reservations, Guest Contact Center, Information Technology, Laundry and Communications.

Who We Are: . Founded in 1960, Loews Hotels & Co operates iconic hotels and resorts across the U.S. Together, our diverse and welcoming teams craft exceptional experiences in iconic destinations. Growth and belonging start here; you’ll be valued for who you are and the goals you have. Whether your next career chapter involves making memories for guests or supporting our properties in our Corporate Office, every role—from Guest Services to Finance, Culinary to IT—offers opportunities to grow and make a meaningful impact. Creating a Team Member experience where you belong no matter what race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status that makes you, you is a daily focus for us.

What We Offer:

• Competitive health & wellness benefits, 401(k) & company match

• Paid Sick Days, Vacation, and Holidays, Paid Bereavement

• Paid Pet Bereavement

• Training & Development opportunities, career growth

• Tuition Reimbursement

• Team Member Hotel Rates, other discounts, perks and more

What We’re Looking For:

As our Social Media Coordinator, you'll be a critical piece of our social media team and will assist in keeping our content organized, engaging, and aligned with our overall brand strategy. You'll also be highly involved with community management across our social media accounts, and will work closely with the broader Public Relations team by assisting with media events, photo shoots, and day-to-day operations. This role is ideal for an exceptionally organized individual who is passionate about hospitality and social media.

Who You Are:

• A relationship builder with strong interpersonal skills - with a strong focus on guest service

• A self-starter with strong time management skills and the ability to manage and prioritize responsibilities and meet deadlines

• A quick-thinking individual with the ability to thrive in a collaborative, dynamic team environment and work on multiple projects simultaneously

• A team player who is willing to work a flexible schedule, including weekends and holidays, as assigned

• A polished professional who will adhere to campus grooming and dress code standards and comply with all safety protocols and campus policies - and who is able to act swiftly and in accordance with emergency procedures

What You Will Do :

• Content Creation: Creates, curates, and schedules eye-catching social media content in accordance with brand standards and guidelines

• Channel Optimization: Assists in maintaining the organization's public image through social media platforms

• Partner Communications: Collaborates with other departments and external partners to align social media efforts with broader organizational objectives

• Social Media Reporting: Works with the Social Media Strategist and Social Media Manager to analyze social media metrics and determine campaign effectiveness

• Community Engagement: Assists with community engagement efforts across multiple social media sites and liaises directly with hotel teams to escalate and resolve guest service issues

• Influencer Vetting: Assists in vetting and responding to inbound influencer inquiries

• Collaboration: Collaborates effectively with team members to ensure social media content meets business quality standards

• Administrative Support: Maintains photography library, develops and maintains digital filing system, and writes and distributes correspondence

• Event/Photo shoot support: Supports promotional efforts for hotel-based special events and assists with photo and video shoots on property

• Other Duties: Supports broader Public Relations/Comms team initiatives as assigned

Your Experience Includes:

• Degree in public relations, communications, marketing, advertising, journalism, or related field preferred

• Minimum of 2 years relevant work experience, preferably in hospitality or travel or in a social media-focused role

• Proficiency in Microsoft Word, Excel, and PowerPoint

• Excellent working knowledge of Facebook, Instagram, X, and LinkedIn

• Experience using social media editing tools - like Canva and Photoshop - and social media marketing tools - like Sprout Social, Pixlee, and Sprinklr - a plus

• Experience with photography, camera equipment and photo editing software a plus

Average salary estimate

$50000 / YEARLY (est.)
min
max
$40000K
$60000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Social Media Coordinator, Loews Hotels

Join us as a Social Media Coordinator at Loews Hotels at Universal Orlando, where every day offers you the chance to make a difference while having fun! In this exciting role, you’ll be responsible for creating and curating engaging content that aligns with our brand strategy, sharing the magic of our award-winning hotels with the world. You’ll not only manage our social media content but will also interact with our fantastic community across various platforms, helping us maintain the positive image we’re renowned for. Your organizational skills will shine as you assist our Public Relations team with media events and photography shoots, ensuring everything runs smoothly. If you’re passionate about hospitality and social media, this role is a perfect fit! At Loews, we embrace diversity and believe in investing in our team members' growth. You'll get to enjoy great benefits including competitive health offerings, unique perks like free theme park access, and ample opportunities for learning and development. So, if you’re a self-starter who loves working in a dynamic and collaborative environment and is excited to help shape the online voice of Loews Hotels, we would love to hear from you!

Frequently Asked Questions (FAQs) for Social Media Coordinator Role at Loews Hotels
What are the primary responsibilities of a Social Media Coordinator at Loews Hotels?

As a Social Media Coordinator at Loews Hotels, your primary responsibilities include creating and curating engaging content for various social media platforms, assisting with community engagement efforts, collaborating with other departments to align social media initiatives with organizational goals, and analyzing social media metrics to evaluate campaign effectiveness. You will also support the Public Relations team with media events and photography shoots.

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What qualifications are required for the Social Media Coordinator position at Loews Hotels?

The ideal candidate for the Social Media Coordinator role at Loews Hotels should have a degree in public relations, communications, marketing, or a related field, along with at least 2 years of relevant work experience, preferably in hospitality or a social media-focused role. Proficiency in platforms like Facebook, Instagram, and LinkedIn, as well as experience with social media editing and marketing tools, will be highly beneficial.

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What skills does Loews Hotels look for in a Social Media Coordinator?

In a Social Media Coordinator at Loews Hotels, key skills include strong interpersonal abilities and a focus on guest service, effective time management and organizational skills to prioritize tasks and meet deadlines, and the ability to thrive in a collaborative setting. Familiarity with content creation tools and proficiency in photography are also advantageous.

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How does the social media strategy align with the overall brand at Loews Hotels?

The social media strategy at Loews Hotels is designed to reflect and enhance our overall brand image. As a Social Media Coordinator, you will assist in creating content that showcases our unique offerings and hospitality values while engaging our community. Collaborating across departments ensures consistent messaging that resonates with our audience and strengthens our brand presence.

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What benefits can a Social Media Coordinator expect at Loews Hotels?

Employees in the Social Media Coordinator role at Loews Hotels can enjoy a variety of benefits, including competitive health and wellness options, 401(k) plans with company matching, generous paid time off, and unique perks such as free meals during shifts and access to theme parks. Additionally, there are opportunities for professional development and career advancement.

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Common Interview Questions for Social Media Coordinator
What interests you about working for Loews Hotels as a Social Media Coordinator?

When answering this question, consider highlighting your passion for the hospitality industry and how Loews Hotels’ commitment to guest service and community aligns with your values. Mention any unique aspects of Loews that attract you, such as their diverse culture or the opportunity to create engaging content.

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Can you provide an example of a successful social media campaign you managed?

To answer this question effectively, describe a specific campaign, detailing your role and the strategies you implemented. Discuss the target audience, platforms used, and how the campaign met its objectives. Be sure to include metrics to show its success, illustrating your hands-on experience in social media management.

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How do you stay updated with the latest social media trends?

Share your strategies for staying informed about social media trends, such as following industry blogs, participating in webinars, and engaging with influencers. Emphasize your proactive approach to learning and how you apply this knowledge to enhance your work as a Social Media Coordinator.

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Describe your experience with social media analytics tools.

Discuss the analytics tools you’ve used and how you leverage these insights to shape content strategies. Provide specific examples of how data-driven decisions led to improved engagement, reach, or follower growth, demonstrating your analytical skills in enhancing social media performance.

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What are your favorite social media platforms to work with and why?

Identify the platforms you enjoy most and explain why they resonate with you professionally. Discuss their unique features, target audiences, and how you’ve successfully engaged users on these platforms. This helps the interviewer assess your familiarity and comfort level with various tools.

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How would you handle negative feedback on social media?

When answering this question, emphasize the importance of timely and professional responses to negative feedback. Discuss your approach to resolving issues, de-escalating situations, and turning negative experiences into positive outcomes, showcasing your commitment to guest service.

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Can you describe a challenging problem you faced in a previous role and how you overcame it?

Use the STAR method (Situation, Task, Action, Result) to outline a specific challenge related to social media or teamwork. Detail the actions you took and the positive outcome, demonstrating your problem-solving skills and ability to thrive in a fast-paced environment.

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What content creation tools do you prefer and why?

Discuss the content creation tools you’ve utilized, such as Canva, Photoshop, or video editing software. Explain why you prefer them based on functionality, user experience, and how they help you create engaging content that aligns with brand guidelines.

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How do you prioritize multiple projects and deadlines?

Describe your time management strategies, such as using to-do lists or project management tools. Highlight your ability to assess project urgency and importance, and how you communicate with team members to ensure timely completion, emphasizing your organizational skills.

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What role do you believe social media plays in the hospitality industry?

Articulate your perspective on the influence of social media in hospitality, including its capacity to enhance guest engagement, build brand loyalty, and provide real-time feedback. Share your passion for leveraging social media to create memorable guest experiences and strengthen community ties.

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TEAM SIZE
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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 2, 2025

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