Associate Brand Manager, KŌZE PLACE & Incubation Brands

As an Associate Brand Manager at Maesa, your primary responsibilities involve supporting the development and execution of comprehensive brand marketing strategies. You'll manage integrated marketing campaigns, collaborate with creative teams to develop marketing assets, oversee social media strategies, and assist in retail and e-commerce marketing efforts. Performance tracking and market analysis are also vital components of this role, ensuring that brand positioning aligns with business goals.

To qualify for the Associate Brand Manager role at KŌZE PLACE, you should possess a Bachelor’s Degree in a related field and have 2-3 years of brand marketing experience, preferably in consumer packaged goods (CPG). A strong understanding of digital marketing, brand storytelling, and influencer marketing is essential. Being organized, detail-oriented, and a strong communicator will help you succeed in this position.

An Associate Brand Manager at Maesa contributes significantly to campaign management by assisting in the planning and execution of various marketing initiatives. You will coordinate with teams to ensure that campaigns are integrated across digital, social, influencer, and retail channels, while also tracking performance and consumer feedback to optimize future strategies.

At Maesa, an Associate Brand Manager can expect robust growth opportunities, including the chance to take on more responsibilities in brand strategy, campaign execution, and performance analysis as they advance. With a focus on collaboration and creativity, you'll have the chance to contribute to innovative projects and shape the future of beauty brands within the company.

Success as an Associate Brand Manager at KŌZE PLACE requires strong organizational skills, project management abilities, and a solid grasp of digital and influencer marketing. Additionally, excellent communication and collaboration skills will help you navigate cross-functional teams effectively while maintaining a balance between creativity and strategic execution.

When answering this question, detail your previous roles in brand marketing, highlighting any specific strategies you developed or implemented. Include metrics or outcomes that showcase your impact, and emphasize your understanding of aligning marketing initiatives with business objectives.

Discuss your personal approach to project management, mentioning tools or criteria you use to prioritize tasks. Illustrate your point with examples from past experiences where you effectively managed multiple projects and met deadlines while maintaining quality.

Explain the significance of social media in engaging audiences and building brand awareness. Discuss specific campaigns where you successfully leveraged social media platforms and the strategies you used, including content types, engagement tactics, and performance metrics.

Share your strategies for identifying and collaborating with influencers aligned with your brand's values. Provide examples of successful influencer partnerships, detailing how you managed the relationship and what impact it had on brand visibility and sales.

Outline a situation where you conducted market analysis to identify trends or consumer insights that shaped a marketing campaign. Highlight the details of your research process and how it influenced your strategic decisions.

Talk about a specific campaign that exemplifies your ability to manage multiple channels effectively. Discuss your objectives, the tactics employed, the cross-functional collaboration involved, and the measurable outcomes that demonstrate its success.

Explain your creative process for developing brand assets, including collaboration with creative teams. Provide examples of specific assets you created and the positive effect they had on brand recognition or consumer engagement.

Discuss key performance indicators (KPIs) relevant to marketing campaigns, such as engagement rates, conversion rates, return on investment (ROI), and customer feedback. Describe how you use these metrics to evaluate campaign effectiveness and inform future strategies.

Outline your strategies for building a strong community around a brand, including engagement tactics on social media. Share examples of how you've successfully interacted with followers and created meaningful conversations that enhanced brand loyalty.

Share your personal passion for the beauty industry, whether it stems from a fascination with trends, a commitment to innovation, or a desire to make a positive impact. Use this opportunity to connect your values and vision with Maesa’s mission and culture.