Associate Manager, Innovation & Incubation - Blue Sky

The Associate Manager, Innovation & Incubation at Maesa is responsible for driving the strategy for new brand development, conducting market analysis, and collaborating with various departments for successful product launches. This role includes generating insights from competitive data, participating in brainstorming sessions, and supporting the creation of pitch presentations for stakeholders.

To apply for the Associate Manager, Innovation & Incubation role at Maesa, candidates should have a Bachelor’s degree in a relevant field and 2-4 years of experience in brand marketing or product development within the beauty or wellness sectors. A passion for innovation and strong analytical and communication skills are also essential for this position.

Successful candidates for the Associate Manager, Innovation & Incubation role at Maesa should possess strong analytical, organizational, and communication skills. It's important to be a creative thinker, a team player, and have a keen eye for detail. Experience in processing and interpreting sales data, as well as a passion for beauty, wellness, and fragrance, will set candidates apart.

The Associate Manager, Innovation & Incubation role at Maesa is a hybrid position, requiring in-office attendance three days a week in New York. This provides a balance of collaborative team work in the office and flexibility with remote work.

The salary range for the Associate Manager, Innovation & Incubation position at Maesa is between $75,000 and $85,000 per year, depending on experience and skills. Additionally, employees may be eligible for a discretionary bonus plan based on personal and company performance.

Staying updated on trends involves regularly reading industry publications, following key influencers on social media, and attending beauty expos and trade shows. Highlight specific tools or newsletters you subscribe to and share how you engage with different sources to gather insights.

In discussing your experience, focus on specific projects where you contributed to product development. Explain your role, the market research you conducted, and how those efforts led to successful product launches. Use metrics to quantify success when possible.

Describe methods such as SWOT analysis, customer surveys, and tracking competitors' product launches. Discuss how you've applied these strategies to identify gaps and opportunities in previous roles.

Acknowledge the importance of collaboration and open communication. Share a specific example where you experienced a disagreement, how you approached the discussion respectfully, and how the outcome led to a positive resolution.

Discuss elements such as understanding consumer needs, consistent brand messaging, and innovative product offerings. Provide examples of brands you admire and why, tying back to their strategies for engagement and customer experience.

Outline the objectives of the project, your responsibilities, and the steps you took from ideation to launch. Focus on collaboration with stakeholders and any challenges you overcame to drive the project to success.

Talk about your experience with research to identify target audiences and the importance of positioning. Highlight how you would tailor marketing strategies to resonate with consumer ideals and address market gaps.

Share your understanding of contemporary trends in sustainability in the beauty industry. Discuss how you would integrate these concepts into product development and align with Maesa's commitment to the environment and consumer wellness.

Discuss the importance of clear communication and setting common goals. Provide an example of a project that required collaboration across different teams and how you facilitated that process to reach business objectives.

Mention any relevant tools you have experience with, such as Microsoft Excel, project management software, or data analysis software. Explain how these tools contribute to effective project planning and data-driven decision-making.