Paid social media specialist | Mid

As a Paid Social Media Specialist at Nord Security, your main responsibilities include setting up, managing, and optimizing campaigns on platforms such as LinkedIn, Instagram, and Facebook. You'll work to maximize the performance of our employer branding and business campaigns while keeping a close eye on KPIs to ensure we're exceeding our goals. Monitoring competitor activities and utilizing data-driven insights will also be a vital part of your role, as you'll help develop audience strategies and maintain campaign budgets.

The ideal candidate for the Paid Social Media Specialist role at Nord Security should have strong expertise in managing paid social and display channels, along with proven experience in creating and implementing complex PPC strategies. Excellent analytical skills, a data-driven mindset, and the ability to work in a fast-paced environment are essential. A solid background in both B2C and B2B marketing, coupled with outstanding English communication skills, will also set you up for success in this position.

Nord Security is committed to fostering professional growth for its employees, including Paid Social Media Specialists. You’ll have access to internal and external events, online training, and conferences that help you develop your skills. Additionally, the company provides resources like books designed to aid in your continuous development, ensuring that you reach your full potential in your marketing career.

At Nord Security, you can expect a highly collaborative and innovative working environment. As a Paid Social Media Specialist, you will work alongside creative team members and multiple stakeholders, fostering a team spirit that emphasizes communication and shared goals. The flexibility in working hours and the additional vacation days provided are designed to help you maintain a well-rounded life, balancing work and personal time effectively.

Nord Security provides a comprehensive benefits package that includes access to their innovative products, private health insurance, mental health resources, and additional paid leave. Team-building activities and events further enhance employee satisfaction, while opportunities for professional development ensure that you are constantly growing within your role as a Paid Social Media Specialist.

When answering this question, detail specific campaigns you've managed, the platforms you've worked with, and the results you've achieved. Highlight any PPC strategies you've implemented and how you've used analytics to optimize performance.

Explain the key performance indicators (KPIs) you track to measure success, such as impressions, clicks, conversions, and cost-per-click. You can also mention how you analyze data from tools like Google Analytics to assess campaign effectiveness.

Share a clear and concise story about a specific campaign where you made adjustments based on performance data. Discuss the changes you implemented and how they influenced the overall success of the campaign.

Mention the resources you use to stay informed, such as industry blogs, webinars, conferences, and online courses. Discuss how you implement new techniques or trends into your strategies when suitable.

Discuss the various tools you’re familiar with, such as LinkedIn Campaign Manager, Facebook Ads Manager, and analytics tools. Explain how these tools help you in campaign planning, execution, and analysis.

Detail how you define target audiences using demographic, interest-based, and behavioral targeting options. Explain any strategies you may use to refine your audience based on engagement or performance data.

Discuss the steps you take to identify underperformance, how you analyze the data, and the strategies you implement to improve results. Mention any successful tweaks you’ve made that turned campaigns around.

Identify key challenges such as increasing competition, algorithm changes, or audience fatigue. Discuss how you navigate these challenges through innovative strategies or data analysis.

Describe your collaborative process, how you share campaign goals and insights with creative teams, and ensure that the ad assets align with the campaign's objectives for maximum impact.

Share your admiration for Nord Security's mission and products, emphasizing how your skills and experience align with the company's goals. Discuss your enthusiasm for contributing to the growth of their brand and reaching more customers.