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Associate Brand Manager

Bespoke Post is a lifestyle brand driven by the spirit of discovery.  We’re all about finding under-the-radar goods and guides that enrich the lives of our customers. Through our e-commerce shop, editorial content, and award-winning subscription program, we shine a light on quality products, small brands, and interesting people that spark curiosity and inspire new, richer experiences.  


As an Associate Brand Manager for Bespoke Post House Brands you will help guide products and seasonal collections through the full product lifecycle.  Working with the Director of Brand Management, you will have a pivotal role in growing our dynamic group of private brands engaging in each step from initial concept to site merchandising. The core of your duties will be partnering directly with our lead hardgoods Product Developer in advancing our Ash & Fir (Home), Marcellin (Kitchen and Bar), and Wren (Outdoor Gear), while also supporting the overall Brand Management team with daily tasks for our apparel lines Line of Trade and Fieldworth, as well as our travel brand Halfday. 


Your responsibilities will include the collaborative development and execution of strategic assortment plans, working closely with planning and buying, overseeing sample management from SMS to studio, and executing key product launches. You will operate with a high level of ownership and autonomy, smoothly coordinating with departments such as Buying, Design, Product Development, marketing, and Creative. This role demands a blend of creativity and analytical skills, empowering you to make informed decisions and effectively manage hands-on responsibilities. This is a rare opportunity to hone the interconnected skills required to develop fully realized brands. 


In this role, you’ll work out of our NYC office at least 3 days per week.


You will:
  • Partner with your manager, Buyers, and Product Development teams to design comprehensive assortment roadmaps that ensure our product lineup remains innovative and relevant
  • Collaborate extensively with the Product Development team to acquire costing, MOQ, and delivery information for dissemination to relevant departments
  • Identify and recommend new product opportunities through in-depth seasonal market inspiration presentations paired with sales analysis
  • Conduct quality assurance for product descriptions, catalogs, emails, and marketing materials to ensure accuracy in naming, color, design, and pricing
  • Assist in the refinement of brand guidelines, ensuring products align with overarching brand strategies
  • Support the Director of Brand Management and the Planning team in setting financial objectives and executing sales plans
  • Performing business analyses and identifying opportunities based on previous seasonal performance
  • Facilitate each stage of Product Development from concept through launch, collaborating with internal teams including Product Development, Creative, Design, Merchandising, Planning, Marketing, Public Relations, and Operations
  • Contribute to the development of seasonal concepts and manage line plans across various categories
  • Assist in the execution of product launches and marketing strategies across websites, editorials, emails, social media, and PR
  • Work with the Creative team to ensure that the visual brand identity accurately reflects the intended positioning and remains consistent across all assets.
  • Manage SMS samples for wholesale, PR, photo shoots, and trade shows, ensuring they are well-organized and distributed efficiently
  • Oversee sample and product information distribution to buyers for photoshoots.
  • Exhibit a positive attitude, self-motivation, and acute attention to detail
  • Build and maintain collaborative relationships across the organization with the ability to guide others towards a unified brand vision
  • Adopt an agile mindset and quickly adapt to changes
  • Embrace a "no task is too small" approach.
  • Understand domestic and overseas manufacturing processes and timelines.


The ideal candidate:
  • Has 3-5 years of experience in brand management, buying, or product development
  • Has a keen eye for great product, is ferociously curious, and has an incredible attention to detail
  • Can look broadly at the competitor landscape, filter truth from bluster, and glean market trends and opportunities
  • Has an ability to operate simultaneously and effectively in both tactical and strategic modes
  • Is comfortable presenting to a group making sure key information is driven home
  • Has a positive, scrappy, and “no task is beneath me” attitude - you’re willing to roll up your sleeves to complete work as needed
  • Has a collaborative personality and strong interpersonal skills - you’re able to work cross-functionally with all teams balancing the workloads of others and the priorities of your project(s)
  • Thrives in startup environments - you’re flexible and can adapt to shifting goals, plus skilled at handling various tasks.
  • Has an organized nature and gets as much joy from a spreadsheet as a styling deck 


Compensation, benefits, and perks:
  • Competitive base salary
  • Company equity
  • Opportunity for annual bonus
  • Health, dental, vision, disability, and life insurance with FSA options and access to One Medical, Health Advocate, Teladoc, KindBody and Talkspace
  • Unlimited vacation time
  • 401k with nonelective company contribution of 3%
  • $250 per month home office allowance
  • Up to $500 per year learning allowance
  • Paid parental leave
  • Flexible schedule
  • Up to $500 annual 1:1 donation match
  • A free Bespoke Post box each month, plus additional discounts
  • Regular team learning, social, and wellness events


$75,000 - $90,000 a year

Bespoke Post is an equal opportunity workplace and we recognize that our success is dependent on having an inclusive, collaborative team that is as diverse as, if not more than, the products we ship.

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What You Should Know About Associate Brand Manager, Bespoke Post

As an Associate Brand Manager at Bespoke Post, located in the heart of New York, you will step into an exciting role that combines creativity with strategic thinking. Our lifestyle brand thrives on the spirit of discovery, and through our dynamic array of products and collections, we aim to enrich the lives of our customers. In this position, you'll work closely with the Director of Brand Management to nurture our House Brands from the ground up, participating in each vital aspect from concept inception to product launch. You'll collaborate with a talented team including Product Development to develop innovative assortment plans, ensuring our products resonate with the modern consumer's tastes. You'll oversee sample management and ensure that all marketing materials accurately reflect our brand's quality and style. With at least 3 years of experience in brand management or product development, you'll bring a keen eye for detail and the ability to analyze market trends to the table. As you take on various responsibilities, your blend of analytical and creative skills will help propel our brand forward, while also enjoying a flexible schedule, competitive salary, and amazing company perks. Join us in shaping exceptional experiences for our customers and making Bespoke Post a household name for quality goods!

Frequently Asked Questions (FAQs) for Associate Brand Manager Role at Bespoke Post
What are the main responsibilities of the Associate Brand Manager at Bespoke Post?

The Associate Brand Manager at Bespoke Post is tasked with guiding products through the entire lifecycle, collaborating with various teams including Product Development and Marketing to create innovative product assortments. Responsibilities include overseeing sample management, conducting market analysis, and supporting product launches, ensuring each item aligns with our brand values.

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What qualifications are required for an Associate Brand Manager at Bespoke Post?

To qualify for the Associate Brand Manager position at Bespoke Post, candidates should possess 3-5 years of experience in brand management, buying, or product development. Additionally, a strong attention to detail, analytical mindset, and a proactive attitude are essential for success in this role.

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What skills are necessary for an Associate Brand Manager at Bespoke Post?

An effective Associate Brand Manager at Bespoke Post should have a mix of creative and analytical skills, possess exceptional interpersonal abilities to work cross-functionally, and be adept in both tactical and strategic thinking. A collaborative spirit and passion for quality products are also crucial for this role.

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How does the Associate Brand Manager contribute to Bespoke Post's product development?

As part of the product development team at Bespoke Post, the Associate Brand Manager will facilitate the process from concept to launch. You’ll collaborate with diverse teams to refine product ideas, conduct market analysis, and ensure the final products meet the aesthetic and quality standards expected by our customers.

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What is the work environment like for an Associate Brand Manager at Bespoke Post?

The work environment for an Associate Brand Manager at Bespoke Post is dynamic and collaborative. Employees work closely with various departments, encouraging creativity and innovation while remaining flexible to changing goals in a fast-paced startup atmosphere.

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Common Interview Questions for Associate Brand Manager
What experience do you have in brand management as an Associate Brand Manager?

When answering this question, highlight your past roles and specific projects you've managed. Emphasize how your responsibilities enhanced brand visibility and product development, aligning them with Bespoke Post's goals.

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How do you prioritize tasks when managing multiple projects?

Discuss how you assess project urgency and importance, referencing specific tools or methods you use, like spreadsheets or project management software. Highlight your organizational skills and ability to adapt to shifting deadlines.

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Can you describe a successful product launch you've managed?

Provide a detailed account of a specific product launch, discussing your role, the strategies you employed, and the outcome. This helps showcase your experience and ability to coordinate effectively with various teams.

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How do you approach market analysis and identifying new product opportunities?

Explain your processes for analyzing market trends and competitor landscapes. Include how you compile data and translate findings into actionable recommendations, which can contribute to innovation at Bespoke Post.

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What strategies do you use to ensure a cohesive brand message?

Discuss how you collaborate with creative and marketing teams to maintain brand consistency across all platforms. Illustrate your understanding of brand guidelines and how you enforce them across various outputs.

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How would you conduct quality assurance for products?

Outline the steps you take in the QA process, from checking descriptions to ensuring visual elements are on-brand. Stress your attention to detail and precise communication with different departments.

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Can you share an example of a time you had to adapt to a significant change quickly?

Share a specific instance where you successfully adapted to a change, emphasizing your flexibility and problem-solving skills. Show how this skill would benefit your work at Bespoke Post.

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How do you stay updated with industry trends?

Discuss the resources you utilize, such as newsletters, industry reports, and networking events. Emphasize the importance of being proactive in learning to continuously improve your strategies and brand relevance.

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What is your experience in working cross-functionally?

Emphasize the importance of collaboration and provide examples of how you've initiated or contributed to cross-departmental projects. Showcase your interpersonal skills and ability to foster relationships.

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Why do you want to work for Bespoke Post as an Associate Brand Manager?

Share your passion for the brand’s mission and the excitement of participating in the discovery of unique goods. Reflect on how your values align with Bespoke Post’s commitment to quality and innovation.

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DATE POSTED
March 22, 2025

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