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Senior Manager, Global Revenue Growth Management – Market Activation (IDL Latin America)

Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Job Description

Located in our Chicago headquarters, this is a unique opportunity to gain global exposure and collaborate across 28 diverse markets to achieve transformative business results. As the Senior Manager for Global RGM - Market Activation, you will serve as the point of contact and revenue growth management coach to Developmental Licensee (DL) organizations within Latin America. This role supports the development and execution of best-in-class revenue growth management strategies and tactics. It will also lead the creation and rollout of global pricing structures across DL organizations, ensuring consistency and standardization in approach. You will be responsible for driving cross-functional collaboration, supporting market research and leading transformation initiatives. The ideal candidate should have experience in managing complex programs, pricing and promotion methodologies, and cross-functional collaboration. Key skills include strategic thinking, data-driven analysis, and stakeholder management.

Key responsibilities:

  • Serve as the Global Revenue Growth Management (RGM) liaison, collaborating with DL organizations and markets within Latin America to successfully implement McDonald’s global RGM strategy. Work closely with the Director and key Latin America Business Unit (LABU) functions to align RGM initiatives with business objectives and enhance execution across markets.
  • Partner with markets and LABU cross-functional teams, including Marketing, Strategy & Insights, and Finance, to deliver pricing and promotional insights, recommendations and strategic plans to DL leadership, driving informed strategic-decision making.
  • Support the development and execution of market research and intelligence initiatives to craft go-to-market strategies for diverse customer segments.
  • Drive pricing optimization initiatives, leveraging data-driven insights to refine pricing structures, discount strategies, and promotional pricing. Assist the Director in market discussions and strategy development, offering follow-ups to drive revenue growth and improve market positioning.
  • Lead transformation efforts to enhance data capabilities, optimize revenue management processes and promote advanced analytics for improved efficiency and decision-making.
  • Manage the day-to-day work pertinent to the region to ensure smooth execution of fact-based RGM strategies, while driving continuous improvement to achieve optimal business outcomes.

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $129,800 - $165,490 per year
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Qualifications

The ideal candidate will step into the role of a global strategic business partner, leveraging their knowledge of pricing and promotional strategies to make a meaningful impact. With strong relationship-building skills, they will foster collaboration across a dynamic global organization. Additionally, the successful candidate will bring the following attributes, skills, and professional experience:

  • Minimum 5 years’ experience in marketing, finance or other business functions supporting development and execution of go-to market, pricing and related business strategy. An MBA from a top business school preferred.
  • Strong analytical and strategic skills with the ability to synthesize marketing and pricing data to draw insights and measurable recommendations (e.g. structure the problem, collect data, identify issues, and present results).
  • Demonstrated excellence in verbal and written communication, with a proven ability to collaborate across cultures and work effectively with diverse colleagues in global and business contexts.
  • Ability to work in a fast-paced environment and manage multiple complex projects simultaneously. Ideally, has had responsibility for end-to-end rollout of initiatives in a cross-functional setting.
  • Proven successes in persuading decision makers to adopt new ways of thinking and execution that help propel the business forward.
  • Bilingual candidates (English/Spanish) are highly desirable.

Additional Information

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

 

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Average salary estimate

$147645 / YEARLY (est.)
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$129800K
$165490K

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What You Should Know About Senior Manager, Global Revenue Growth Management – Market Activation (IDL Latin America), McDonald's Corporation

Join McDonald's as a Senior Manager for Global Revenue Growth Management – Market Activation, and be part of a globally recognized brand based in Chicago, IL. Here at McDonald's, we're not just serving food; we're serving communities, and that starts with you! In this role, you'll partner with Developmental Licensees in Latin America, guiding them through best-in-class revenue growth strategies. Your responsibilities will include collaborating with diverse teams across our 28 markets to drive informed decision-making and enhance our pricing models. Every day, you’ll leverage your strong analytical skills to foster collaboration, optimize pricing structures, and lead strategic market research initiatives. With a focus on data-driven insights, you’ll elevate how we approach revenue management, ensuring our strategies align with business objectives. If you have at least 5 years of experience, a knack for strategic thinking, and find joy in transforming market insights into impactful actions, this might just be the perfect opportunity for you. Our commitment to inclusivity and community ensures that your ideas and efforts will be valued while you work in a vibrant environment that encourages professional growth. Plus, we offer an extensive range of benefits to support your career and lifestyle. So, if you're excited to make a meaningful impact within a fast-paced team, don’t hesitate to apply!

Frequently Asked Questions (FAQs) for Senior Manager, Global Revenue Growth Management – Market Activation (IDL Latin America) Role at McDonald's Corporation
What are the key responsibilities of a Senior Manager for Global Revenue Growth Management at McDonald's?

As a Senior Manager for Global Revenue Growth Management at McDonald's, you'll be responsible for collaborating with Developmental Licensee organizations in Latin America to successfully implement revenue growth strategies. This includes driving cross-functional collaboration, delivering pricing insights, and leading market research initiatives to create effective go-to-market strategies.

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What qualifications are needed to become a Senior Manager in Global Revenue Growth Management at McDonald's?

To qualify for the Senior Manager position in Global Revenue Growth Management at McDonald's, candidates should have a minimum of 5 years of experience in marketing or finance, ideally with an MBA from a top business school. Strong analytical skills and the ability to communicate effectively across diverse teams are also essential.

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How does the Senior Manager role at McDonald's contribute to revenue growth?

The Senior Manager for Global RGM at McDonald's plays a pivotal role in driving revenue growth by optimizing pricing strategies and leading transformation efforts. By synthesizing market insights and collaborating with cross-functional teams, this role ensures that McDonald's remains competitive and attuned to customer needs through data-driven decision making.

Join Rise to see the full answer
What benefits does McDonald's offer for the Senior Manager position?

The Senior Manager position at McDonald's comes with a broad range of benefits including health and welfare perks, a 401(k) plan, tuition assistance, flexible work arrangements, and other programs to promote a healthy work-life balance and ongoing professional development.

Join Rise to see the full answer
What skills are essential for success as a Senior Manager in Global Revenue Growth Management at McDonald's?

Success in the Senior Manager role at McDonald's requires strong analytical and strategic thinking skills, the ability to manage complex projects, and effective relationship-building capabilities. Proficiency in both English and Spanish is highly desirable as it aids in collaborating across the diverse markets in Latin America.

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Common Interview Questions for Senior Manager, Global Revenue Growth Management – Market Activation (IDL Latin America)
Can you describe your experience with pricing strategies in previous roles?

Be specific about your past experiences that directly relate to pricing strategies. Share examples of how you've optimized pricing in previous roles, focusing on the methodologies you employed and the outcomes achieved, which will demonstrate your strategic thinking related to the Senior Manager position.

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How do you approach cross-functional collaboration?

Discuss your philosophy and strategies for fostering collaboration among diverse teams. Emphasize any specific experiences where you've successfully aligned stakeholders around a common goal, which is crucial for the Senior Manager at McDonald's.

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What is your process for analyzing market trends?

Outline a systematic approach to market analysis that illustrates your analytical skills. Mention tools or methodologies you use to draw insights and make data-driven recommendations, which is key for the position at McDonald's.

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Can you provide an example of a successful project you led?

Highlight a significant project, focusing on your role in leading it and the impact it had on revenue or market positioning. Use metrics if available to substantiate your success, as this aligns with the responsibilities of a Senior Manager.

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How do you ensure successful execution of revenue growth strategies?

Explain the step-by-step approach you take from strategizing to execution. This could include stakeholder engagement, continual improvement processes, and presenting measurable outcomes—important for the role at McDonald's.

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What tools do you use for data analysis?

Be prepared to mention specific tools or software that you are proficient in for data analysis, such as Excel, Tableau, or specific market intelligence systems. This shows you come with the necessary technical skills for the job.

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How do you handle conflicts in team settings?

Provide examples that highlight your conflict resolution skills. Discuss how you’ve managed to navigate disagreements among team members while keeping everyone focused on shared goals, which is essential for collaboration at McDonald's.

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What motivates you in your work?

Your answer should reflect a passion for the role and the company ethos. Discuss how contributing to a globally recognized brand and making impactful decisions drives you, aligning your values with those of McDonald's.

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How do you prioritize tasks in a fast-paced environment?

Discuss your methods for prioritization and time management. Emphasize how you balance multiple complex projects, a crucial aspect of the Senior Manager role, ensuring that you meet deadlines effectively.

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What is your experience with market research?

Describe your background in conducting market research, including specific studies you've led or participated in. Showcase how this aligns with the expectations for developing insights that drive McDonald's revenue growth.

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McDonald's Corporation is a chain of fast food restaurants. Headquartered in Oak Brook, Illinois, the company's famous menu items include the Big Mac, Chicken McNuggets and Egg McMuffin. McDonald's is a publicly owned company and operates a Canadi...

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