Senior Product Manager, Serve Pillar

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together.

McDonald’s has long been an industry leader, innovating to deliver improvements in the experience for our customers. In recent years, digital platforms have become an increasingly critical part of delivering phenomenal customer experience. We have invested to build assets and capabilities that will take advantage of this growing consumer interest in digital, including upgrades to the mobile app, as well as installation of self-order kiosks, and digital menu boards.

We have built a new McDonald’s Customer Experience (MCX) team to work closely alongside Global Technology in developing and deploying smart digital investments that improve experiences for our customers and drive visits, sales, and cash flow for the system. Our collective vision is to make digital experiences more personal, more convenient, and better value for our customers with an agile 'test, learn and improve' mindset. The role of MCX is to set the overall digital strategy and define digital customer solutions across ordering, payment, personalization, loyalty, and delivery. Together with Global Technology, we identify the most meaningful opportunities for our customers and our business, and we bring them to life through industry-changing products like Mobile Ordering and McDelivery. In addition to setting the overall digital vision and strategy, we help markets to accelerate opportunities, consolidate lessons to share across markets, measure progress, and drive continuous improvement and enhancements to the McDonald’s customer experience.

As a Senior Product Manager, you will be responsible for leading the product strategy, roadmap, and execution for a portfolio of products. You will work closely with cross-functional teams, including engineering, design, marketing, and sales, to drive product innovation and achieve business goals. You will be the champion of the customer, translating their needs and feedback into product requirements and driving customer-centric product development. The Senior Product Manager will also analyze market trends, conduct competitive analysis, and identify growth opportunities to ensure the product portfolio remains driven and relevant in the market.

Key Responsibilities:

• Develop and implement the product strategy and roadmap, aligning with overall business goals and market trends. Define the product vision and direction, and communicate it optimally to cross-functional teams, executives, and partners.
• Drive end-to-end product development, including conducting market research, defining customer requirements, crafting product specifications, and working with engineering and design teams to develop and launch new products and features. Collaborate with UI, SDM and Engineering to develop, text and ship functionality to users.
• Deeply understand customer needs, difficulties, and behaviors through customer research, user feedback, and market analysis. Use customer insights to advise product decisions and prioritize product backlog items.
• Conduct market research and competitive analysis to identify market trends, customer needs, and growth opportunities. Stay up-to-date with industry trends and technologies to advise product strategy and ensure the product portfolio remains competitive.  Facilitate release planning, weekly demos with stakeholders and other Agile practices on an operational basis.
• Define and supervise product performance metrics, such as revenue, customer adoption, and customer happiness, to evaluate product success and make data-driven decisions. Conduct post-launch evaluations to assess product performance and gather feedback for future product iterations.
• Collaborate with cross-functional teams and additional squads including engineering, design, marketing, sales, and customer support, to ensure smooth execution of product initiatives. Develop a collaborative environment and build strong relationships with team members to align product goals and achieve business objectives.

Benefits eligible: Yes
Bonus eligible: Yes
Long term incentive eligible: Yes
The expected salary range for this role is $149,260 - $190,310
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

• Bachelor's degree in business, marketing, computer science, or an equivalent. MBA or other relevant certifications are a plus.
• Minimum of 5 years of experience in product management.
• Solid understanding of product management principles, methodologies, and standard processes.
• Proven track record of successfully launching and handling products throughout their lifecycle with customer experience and technology systems and specifications and interdependencies: with a focus on specific Product Groups (i.e. Ordering, Serve, Digital Channels, etc.)
• Ability to analyze market trends, customer needs, and competitive landscape to advise product strategy.
• Excellent communication and presentation skills, with the ability to optimally communicate sophisticated concepts to both technical and non-technical audiences.
• Strong leadership skills, with the ability to influence and collaborate with cross-functional teams while overseeing the work of other managers.
• Results-oriented attitude with a strong focus on achieving business goals.
• Ability to work in a fast-paced, multifaceted environment and adapt to changing priorities.

Benefits eligible: This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment. 

Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact [email protected]. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.