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Market Sales Lead

Since 1869 we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Michael Angelo’s, Pace, Pacific Foods, Prego, Rao’s Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder’s of Hanover. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How will you make history here...
The Market Sales Lead (MSL) will provide area support for the retail customer, business continuity and field sales execution team.  The MSL will drive retail engagement and Independent Distribution Partner (IDP) partnership while being able to troubleshoot and own the resolution of front-line issues.  Their primary focus will be retail engagement and the identification of incremental volume opportunities at retailer level to deliver our sales objectives.  

What will you do...
Retail Engagement (60%): 
•    Monitor, measure, and ensure compliance with retailer expectations.   
•    Develop and maintain strong relationships with retailer management by demonstrating sales business acumen and partnership.   
•    Identify incremental and compression selling opportunities related to display and distribution and recommend such opportunities to IDPs for execution.  
•    Adapt to retailer and market level conditions to drive business decisions and make recommendations that will improve sales performance. 
•    Establish and maintain a high level of retailer engagement through store frequency visits and prioritization of retailer concerns. 
•    Apply business acumen to resolve disputes with retailers. 
•    Leverage sales technology and data to unlock retailer opportunities and properly respond to retailer ad hoc requests. 
•    Create monthly retailer engagement plans, set weekly calendar to manage the plan, and adjust on a weekly basis based on changing retailer priorities. 
•    Improve retailer satisfaction by trouble shooting product supply issues and selling-in point-of-sale promotional material. 
•    Develop metrics to identify inefficiencies and areas for improvement within assigned market. 
•    Assist with various aspects of pre-event, main event, and post-event execution. 
•    Communicate distribution, merchandising and promotion priorities against specific retailer targets in the market to cross functional partners.  
•    Support retailer expected service levels within the market. 
•    Understand, communicate, and apply the variability and uniqueness for the retailer and shopper, as well as growth potential, in different market conditions across multiple classes of trade (Convenience, Mass, Grocery and Drug, etc.). 
•    IDP Engagement (35%): 
•    Establish and maintain strong relationships with IDPs. 
•    Ensure visible engagement and collaborate regularly with IDPs on problem solving related to service delivery to retailers.  
•    Effectively communicate specific retailer expectations and opportunities to IDPs. 
•    Support adhoc IDP requests. 
•    Provide professional in-the-moment conflict management and resolution with IDPs when issues arise. 
•    Emergency Services (5%): 
•    Coordinate with local Business Development Managers, Zone Sales Managers, Market Development Leads and Warehouse teams to execute in-the-moment urgent tasks to respond to retailer demands. 
•    Support with store resets based on retailer demand. 
•    Provide emergency services for all retailers, primarily through temporary labor or seeking solutions with nearby IDPs or other third-party agencies. 
•    Offer and, if requested, provide in-store support for promotional activity to meet retailer demands, following IDP authorization protocol. 

Job Complexity/Scope: 
•    Communicate in an effective, sophisticated, and nuanced manner to a diverse group of internal and external cross functional partners.  
•    Establish, develop, and maintain business relationships with independent third parties through engagement (IDPs, retailers, etc.).  
•    Analyze and synthesize data from multiple complex sources in order to assess and effectively communicate business goals, strategies, and objectives.  
•    Have a clear understanding of IDP business model. 
•    Solve complex problems maintaining focus and overcoming obstacles until goals and commitments are met. 
•    Leverage technology to make informed business decisions.  
•    Assist with emergency retailer situations. 
•    Align on monthly priorities and follow through to exceed retailer expectations.  
•    Provide real-time feedback/insights on store-level opportunities. 
•    Maintain excellent presentation skills (oral and written communication skills). 
•    Demonstrate proficiency in key Microsoft platforms (including Excel) and general aptitude to use technology (e.g., Microsoft Suite of products, and sales-related software). 
•    Partner with Business Development Manager, Zone Sales Manager, Market Development Lead, retailers, warehouse teams and IDPs to proactively identify business constraints, opportunities, and needs. 

What you bring to the table...
•    Strong written and verbal communication 
•    Problem solving skills 
•    Strong technical and analytical skills 
•    Advanced Microsoft skills including Excel and PowerPoint  
•    Leadership skills 

It would be great if you have...
•    B.A. Preferred

Working Conditions
•    Travel as needed, both local and overnight
•    Must be able to relocate as required

Travel Required
•    Must be able to travel within district, to company meetings, company training and other regions as business needs demand.

Physical Demands 
•    While performing the duties of this job, the employee frequently is required to stand, walk and sit. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 35 pounds and occasionally lift and/or move up to 50 pounds.  The employee is required to drive to stores, warehouses and hubs within the market on a consistent basis. 

Disclaimer 
•    The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$46,600-$67,000

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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Average salary estimate

$56800 / YEARLY (est.)
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$46600K
$67000K

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What You Should Know About Market Sales Lead, McDonald's

Are you ready to take the lead in transforming retail partnerships? Join Campbell's as a Market Sales Lead and be part of our mission to connect people through the food they love. With a legacy dating back to 1869, Campbell's is home to iconic brands like Campbell’s soup and V8 that people trust and rely on. In this role, you will be at the forefront of retail engagement, driving sales and implementing strategies that enhance customer satisfaction. You'll work closely with independent distributors and retail management to identify opportunities for growth and ensure a seamless execution of our sales strategies. Your expertise in problem-solving and relationship-building will not only enhance our brand visibility but also foster partnerships that deliver impressive sales outcomes. You will be equipped with advanced sales tools and technology to unlock potential opportunities and ensure that we meet retailer expectations. Your responsibilities will include establishing relationships with retailers, monitoring their compliance, and communicating insights that contribute to our business goals. We value innovation and initiative, and you’ll have ample opportunities to grow in your career, supported by a comprehensive benefits package from day one. Together, we’ll make history as we continue to touch lives through delicious food. If you’re passionate about sales and ready to lead in a dynamic market, this is the perfect opportunity for you. Join us in creating a legacy that continues to inspire and bring joy to families across the United States.

Frequently Asked Questions (FAQs) for Market Sales Lead Role at McDonald's
What are the key responsibilities of a Market Sales Lead at Campbell's?

As a Market Sales Lead at Campbell's, your key responsibilities will include driving retail engagement, building strong partnerships with independent distributors, and identifying incremental volume opportunities at retail locations. You will monitor compliance with retailer expectations, develop monthly engagement plans, and ensure high satisfaction among retailers through effective communication and problem resolution.

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What qualifications do I need to apply for the Market Sales Lead position at Campbell's?

To apply for the Market Sales Lead position at Campbell's, candidates should possess strong written and verbal communication skills, problem-solving abilities, and proficiency in Microsoft Office tools, especially Excel. While a bachelor's degree is preferred, relevant experience in sales and a demonstrated ability to analyze data and engage retail partners are critical for success in this role.

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How does Campbell's support the career growth of its Market Sales Leads?

Campbell's is dedicated to supporting the career growth of its Market Sales Leads through various initiatives, such as providing comprehensive training programs, access to advanced sales technologies, and opportunities for mentorship. The company also emphasizes a culture of innovation, encouraging employees to take on new challenges and responsibilities as they develop their careers within the organization.

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What are the working conditions for a Market Sales Lead at Campbell's?

Market Sales Leads at Campbell's may experience varied working conditions, including local and overnight travel to retail locations. The role involves engaging in physical activities such as standing, walking, and lifting products up to 50 pounds. You will also collaborate with different teams and partners, requiring strong communication skills and adaptability to dynamic environments.

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What benefits does Campbell's offer for the Market Sales Lead role?

Campbell's provides a competitive benefits package starting from day one, which includes medical and dental insurance, a matching 401(k) plan with immediate vesting, unlimited sick time, paid time off, and various employee resource groups for support. Additionally, employees can access facilities like a fitness center and on-site daycare, making Campbell's a great place to work.

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Common Interview Questions for Market Sales Lead
How would you approach building relationships with retailers as a Market Sales Lead at Campbell's?

To build relationships with retailers, I would first prioritize understanding their business needs and challenges. By demonstrating a willingness to adapt and offering tailored solutions, I would focus on establishing trust and open lines of communication. Regular store visits and proactive engagement would be key strategies to foster strong partnerships.

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Can you provide an example of how you identified sales opportunities in a previous role?

In my previous role, I analyzed sales data and customer feedback to pinpoint underperforming product categories. By suggesting promotions and adjusting product placement based on insights, I was able to increase sales in those areas significantly. Sharing specific metrics and outcomes during the interview will help emphasize my analytical skills.

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What techniques would you use to resolve conflicts with retailers?

My approach to conflict resolution involves active listening and empathetic communication. I would ensure the retailer feels heard while staying solution-focused. Identifying the root cause of the issue and collaborating with them on a practical solution often leads to improved relationships and customer satisfaction.

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How do you measure success in your role as a Market Sales Lead?

Success in the Market Sales Lead role is measured through various KPIs such as sales volume growth, retailer compliance rates, and customer satisfaction scores. I would track these metrics regularly and adjust strategies accordingly to ensure continuous improvement and achievement of sales objectives.

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Describe your experience with sales technology and data analysis.

I have extensive experience utilizing sales technology and data analysis tools to drive performance. I regularly analyze consumer and sales data to identify trends and opportunities, which informs my engagement strategies. Familiarity with tools like Excel enhances my ability to present data clearly and effectively during presentations.

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What skills do you believe are essential for the Market Sales Lead position?

Essential skills for a Market Sales Lead include strong communication abilities, analytical thinking, problem-solving skills, and proficiency in sales technology. A good understanding of retail environments and a desire to build relationships will also greatly contribute to success in this role.

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How do you stay informed about market trends and industry developments?

To stay informed about market trends, I actively follow industry publications, participate in webinars, and engage with thought leaders on platforms like LinkedIn. Additionally, networking with peers in the field provides valuable insights that can be applied to my sales strategies.

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What strategies would you implement to enhance retailer satisfaction?

I would implement strategies focused on proactive communication and support. By being responsive to retailer needs, providing training on new products, and offering tailored promotions, I believe we can enhance their satisfaction and foster a stronger partnership.

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How would you handle underperformance from an Independent Distribution Partner (IDP)?

If an IDP is underperforming, I would first assess the situation by gathering data on their sales and engagement levels. Open discussions about their challenges and needs would be crucial. Collaboratively identifying action steps and providing support can help improve their performance moving forward.

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What motivates you to excel in sales roles like the Market Sales Lead position?

I am motivated by the opportunity to directly impact business outcomes through building strong relationships and driving successful sales strategies. The challenge of meeting and exceeding sales objectives, while working with a trusted brand like Campbell's, makes this role particularly exciting for me.

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McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and har...

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DATE POSTED
March 29, 2025

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