Senior Concept Manager (m/w/d)

As a Senior Concept Manager at Ströer Content Group Sales GmbH, your primary responsibilities will include developing innovative advertising concepts that integrate various marketing channels, collaborating creatively with the graphic and content teams, presenting compelling ideas to clients, utilizing market research to inform strategic campaigns, and supporting the sales team with persuasive presentations and concepts.

To be considered for the Senior Concept Manager position at Ströer Content Group Sales GmbH, you should have several years of experience in a media agency or with a publisher, proficiency with media planning tools and presentation software, and a solid understanding of online marketing strategies. Additional bonuses include experience in content marketing, knowledge of digital media technologies, and excellent communication skills.

Ströer Content Group Sales GmbH offers a range of professional development opportunities for Senior Concept Managers, including access to internal training programs, participation in talent initiatives, and support for further education. The company values the potential of each employee and ensures a nurturing environment to facilitate their career growth.

The work environment for a Senior Concept Manager at Ströer Content Group Sales GmbH is dynamic and collaborative, centered in Frankfurt with the option to work remotely. Employees enjoy flexible working hours, opportunities for creative expression, and the chance to participate in team-building activities that foster a strong community within the company.

As a Senior Concept Manager at Ströer Content Group Sales GmbH, you will receive an array of benefits including 30 days of vacation, options for home office work, access to corporate discounts, health support programs, and opportunities for sabbaticals. This holistic employee benefits package is designed to support a healthy work-life balance.

Discuss specific projects where you successfully developed advertising concepts that achieved the desired business outcomes. Highlight your collaborative approach, the tools you used, and the impact your concepts had on sales or customer engagement.

Outline your approach to client presentations, emphasizing how you tailor your pitch to resonate with the client's needs. Provide examples of how you engage your audience during these presentations to ensure clarity and excitement about your concepts.

Explain your methodology for integrating market research into campaign strategies, including how you identify key insights and apply them in your creative process. Use examples where applicable.

Share your experiences with developing and executing cross-channel marketing campaigns. Mention specific channels you've worked with and how you've ensured a cohesive message across platforms.

Discuss the resources you use—such as industry publications, online courses, or professional networks—to stay informed about digital marketing trends and innovations. Mention how you apply this knowledge in your work.

Provide an example where you successfully navigated a challenging situation, detailing the steps you took to understand the client's concerns and how you aligned their expectations with achievable outcomes.

Discuss how you leverage data analytics to guide your creative decisions and validate your ideas. Detail how you balance creative intuition with data-driven insights to develop effective advertising concepts.

Share details about a specific campaign, highlighting your role, the strategies you implemented, the collaboration with your team, and the measurable outcomes—focus on what made it successful.

Explain how you approach receiving and implementing feedback. Provide an example of a time when you adapted your idea based on client or team feedback and how it improved the final product.

Articulate your motivation for wanting to join Ströer, focusing on the company’s reputation as a leading digital media brand, the opportunity for creative contributions, and your alignment with its values and mission. Tailor your response to reflect a genuine interest in their work culture.